diff --git a/website_docs/getting-started.md b/website_docs/getting-started.md
index 35886692be4..ce89d61f2a9 100644
--- a/website_docs/getting-started.md
+++ b/website_docs/getting-started.md
@@ -184,16 +184,15 @@ Start by instrumenting the `Run` method.
 // Run starts polling users for Fibonacci number requests and writes results.
 func (a *App) Run(ctx context.Context) error {
 	for {
-		var span trace.Span
-		ctx, span = otel.Tracer(name).Start(ctx, "Run")
+		newCtx, span := otel.Tracer(name).Start(ctx, "Run")
 
-		n, err := a.Poll(ctx)
+		n, err := a.Poll(newCtx)
 		if err != nil {
 			span.End()
 			return err
 		}
 
-		a.Write(ctx, n)
+		a.Write(newCtx, n)
 		span.End()
 	}
 }