diff --git a/model/otlp/pb_test.go b/model/otlp/pb_test.go
index 477ef6c8aa1..5474c305720 100644
--- a/model/otlp/pb_test.go
+++ b/model/otlp/pb_test.go
@@ -16,8 +16,12 @@ package otlp
 
 import (
 	"testing"
+	"time"
 
 	"github.com/stretchr/testify/assert"
+	"github.com/stretchr/testify/require"
+
+	"go.opentelemetry.io/collector/model/pdata"
 )
 
 func TestProtobufLogsUnmarshaler_error(t *testing.T) {
@@ -37,3 +41,135 @@ func TestProtobufTracesUnmarshaler_error(t *testing.T) {
 	_, err := p.UnmarshalTraces([]byte("+$%"))
 	assert.Error(t, err)
 }
+
+func BenchmarkLogsToProtobuf(b *testing.B) {
+	marshaler := NewProtobufLogsMarshaler()
+	logs := generateBenchmarkLogs(128)
+	b.ResetTimer()
+	for n := 0; n < b.N; n++ {
+		buf, err := marshaler.MarshalLogs(logs)
+		require.NoError(b, err)
+		assert.NotEqual(b, 0, len(buf))
+	}
+}
+
+func BenchmarkLogsFromProtobuf(b *testing.B) {
+	marshaler := NewProtobufLogsMarshaler()
+	unmarshaler := NewProtobufLogsUnmarshaler()
+	baseLogs := generateBenchmarkLogs(128)
+	buf, err := marshaler.MarshalLogs(baseLogs)
+	require.NoError(b, err)
+	assert.NotEqual(b, 0, len(buf))
+	b.ResetTimer()
+	b.ReportAllocs()
+	for n := 0; n < b.N; n++ {
+		logs, err := unmarshaler.UnmarshalLogs(buf)
+		require.NoError(b, err)
+		assert.Equal(b, baseLogs.ResourceLogs().Len(), logs.ResourceLogs().Len())
+	}
+}
+
+func BenchmarkMetricsToProtobuf(b *testing.B) {
+	marshaler := NewProtobufMetricsMarshaler()
+	metrics := generateBenchmarkMetrics(128)
+	b.ResetTimer()
+	for n := 0; n < b.N; n++ {
+		buf, err := marshaler.MarshalMetrics(metrics)
+		require.NoError(b, err)
+		assert.NotEqual(b, 0, len(buf))
+	}
+}
+
+func BenchmarkMetricsFromProtobuf(b *testing.B) {
+	marshaler := NewProtobufMetricsMarshaler()
+	unmarshaler := NewProtobufMetricsUnmarshaler()
+	baseMetrics := generateBenchmarkMetrics(128)
+	buf, err := marshaler.MarshalMetrics(baseMetrics)
+	require.NoError(b, err)
+	assert.NotEqual(b, 0, len(buf))
+	b.ResetTimer()
+	b.ReportAllocs()
+	for n := 0; n < b.N; n++ {
+		metrics, err := unmarshaler.UnmarshalMetrics(buf)
+		require.NoError(b, err)
+		assert.Equal(b, baseMetrics.ResourceMetrics().Len(), metrics.ResourceMetrics().Len())
+	}
+}
+
+func BenchmarkTracesToProtobuf(b *testing.B) {
+	marshaler := NewProtobufTracesMarshaler()
+	traces := generateBenchmarkTraces(128)
+	b.ResetTimer()
+	for n := 0; n < b.N; n++ {
+		buf, err := marshaler.MarshalTraces(traces)
+		require.NoError(b, err)
+		assert.NotEqual(b, 0, len(buf))
+	}
+}
+
+func BenchmarkTracesFromProtobuf(b *testing.B) {
+	marshaler := NewProtobufTracesMarshaler()
+	unmarshaler := NewProtobufTracesUnmarshaler()
+	baseTraces := generateBenchmarkTraces(128)
+	buf, err := marshaler.MarshalTraces(baseTraces)
+	require.NoError(b, err)
+	assert.NotEqual(b, 0, len(buf))
+	b.ResetTimer()
+	b.ReportAllocs()
+	for n := 0; n < b.N; n++ {
+		traces, err := unmarshaler.UnmarshalTraces(buf)
+		require.NoError(b, err)
+		assert.Equal(b, baseTraces.ResourceSpans().Len(), traces.ResourceSpans().Len())
+	}
+}
+
+func generateBenchmarkLogs(logsCount int) pdata.Logs {
+	endTime := pdata.TimestampFromTime(time.Now())
+
+	md := pdata.NewLogs()
+	ilm := md.ResourceLogs().AppendEmpty().InstrumentationLibraryLogs().AppendEmpty()
+	ilm.Logs().Resize(logsCount)
+	for i := 0; i < logsCount; i++ {
+		im := ilm.Logs().At(i)
+		im.SetName("test_name")
+		im.SetTimestamp(endTime)
+	}
+	return md
+}
+
+func generateBenchmarkMetrics(metricsCount int) pdata.Metrics {
+	now := time.Now()
+	startTime := pdata.TimestampFromTime(now.Add(-10 * time.Second))
+	endTime := pdata.TimestampFromTime(now)
+
+	md := pdata.NewMetrics()
+	ilm := md.ResourceMetrics().AppendEmpty().InstrumentationLibraryMetrics().AppendEmpty()
+	ilm.Metrics().Resize(metricsCount)
+	for i := 0; i < metricsCount; i++ {
+		im := ilm.Metrics().At(i)
+		im.SetName("test_name")
+		im.SetDataType(pdata.MetricDataTypeIntSum)
+		idp := im.IntSum().DataPoints().AppendEmpty()
+		idp.SetStartTimestamp(startTime)
+		idp.SetTimestamp(endTime)
+		idp.SetValue(123)
+	}
+	return md
+}
+
+func generateBenchmarkTraces(metricsCount int) pdata.Traces {
+	now := time.Now()
+	startTime := pdata.TimestampFromTime(now.Add(-10 * time.Second))
+	endTime := pdata.TimestampFromTime(now)
+
+	md := pdata.NewTraces()
+	ilm := md.ResourceSpans().AppendEmpty().InstrumentationLibrarySpans().AppendEmpty()
+	ilm.Spans().Resize(metricsCount)
+	for i := 0; i < metricsCount; i++ {
+		im := ilm.Spans().At(i)
+		im.SetName("test_name")
+		im.SetStartTimestamp(startTime)
+		im.SetEndTimestamp(endTime)
+	}
+	return md
+}
diff --git a/model/pdata/logs.go b/model/pdata/logs.go
index 0a2b1813280..82cddb207e0 100644
--- a/model/pdata/logs.go
+++ b/model/pdata/logs.go
@@ -56,18 +56,6 @@ func LogsFromInternalRep(logs internal.LogsWrapper) Logs {
 	return Logs{orig: internal.LogsToOtlp(logs)}
 }
 
-// LogsFromOtlpProtoBytes converts OTLP Collector ExportLogsServiceRequest
-// ProtoBuf bytes to the internal Logs.
-//
-// Returns an invalid Logs instance if error is not nil.
-func LogsFromOtlpProtoBytes(data []byte) (Logs, error) {
-	req := otlpcollectorlog.ExportLogsServiceRequest{}
-	if err := req.Unmarshal(data); err != nil {
-		return Logs{}, err
-	}
-	return Logs{orig: &req}, nil
-}
-
 // InternalRep returns internal representation of the logs. Should not be used outside
 // this module. This is intended to be used only by OTLP exporter and File exporter,
 // which legitimately need to work with OTLP Protobuf structs.
@@ -75,14 +63,6 @@ func (ld Logs) InternalRep() internal.LogsWrapper {
 	return internal.LogsFromOtlp(ld.orig)
 }
 
-// ToOtlpProtoBytes converts this Logs to the OTLP Collector ExportLogsServiceRequest
-// ProtoBuf bytes.
-//
-// Returns an nil byte-array if error is not nil.
-func (ld Logs) ToOtlpProtoBytes() ([]byte, error) {
-	return ld.orig.Marshal()
-}
-
 // Clone returns a copy of Logs.
 func (ld Logs) Clone() Logs {
 	cloneLd := NewLogs()
diff --git a/model/pdata/logs_test.go b/model/pdata/logs_test.go
index e6d22087e5c..cc05875dbd6 100644
--- a/model/pdata/logs_test.go
+++ b/model/pdata/logs_test.go
@@ -18,7 +18,6 @@ import (
 	"testing"
 
 	"github.com/stretchr/testify/assert"
-	"github.com/stretchr/testify/require"
 
 	otlpcollectorlog "go.opentelemetry.io/collector/internal/data/protogen/collector/logs/v1"
 	otlplogs "go.opentelemetry.io/collector/internal/data/protogen/logs/v1"
@@ -78,22 +77,6 @@ func TestToFromLogProto(t *testing.T) {
 	assert.EqualValues(t, &otlpcollectorlog.ExportLogsServiceRequest{}, ld.orig)
 }
 
-func TestLogsToFromOtlpProtoBytes(t *testing.T) {
-	send := NewLogs()
-	fillTestResourceLogsSlice(send.ResourceLogs())
-	bytes, err := send.ToOtlpProtoBytes()
-	assert.NoError(t, err)
-
-	recv, err := LogsFromOtlpProtoBytes(bytes)
-	assert.NoError(t, err)
-	assert.EqualValues(t, send, recv)
-}
-
-func TestLogsFromInvalidOtlpProtoBytes(t *testing.T) {
-	_, err := LogsFromOtlpProtoBytes([]byte{0xFF})
-	assert.EqualError(t, err, "unexpected EOF")
-}
-
 func TestLogsClone(t *testing.T) {
 	logs := NewLogs()
 	fillTestResourceLogsSlice(logs.ResourceLogs())
@@ -111,29 +94,3 @@ func BenchmarkLogsClone(b *testing.B) {
 		}
 	}
 }
-
-func BenchmarkLogsToOtlp(b *testing.B) {
-	traces := NewLogs()
-	fillTestResourceLogsSlice(traces.ResourceLogs())
-	b.ResetTimer()
-	for n := 0; n < b.N; n++ {
-		buf, err := traces.ToOtlpProtoBytes()
-		require.NoError(b, err)
-		assert.NotEqual(b, 0, len(buf))
-	}
-}
-
-func BenchmarkLogsFromOtlp(b *testing.B) {
-	baseLogs := NewLogs()
-	fillTestResourceLogsSlice(baseLogs.ResourceLogs())
-	buf, err := baseLogs.ToOtlpProtoBytes()
-	require.NoError(b, err)
-	assert.NotEqual(b, 0, len(buf))
-	b.ResetTimer()
-	b.ReportAllocs()
-	for n := 0; n < b.N; n++ {
-		logs, err := LogsFromOtlpProtoBytes(buf)
-		require.NoError(b, err)
-		assert.Equal(b, baseLogs.ResourceLogs().Len(), logs.ResourceLogs().Len())
-	}
-}
diff --git a/model/pdata/metrics.go b/model/pdata/metrics.go
index 5611a9c2b46..9dc82c7637f 100644
--- a/model/pdata/metrics.go
+++ b/model/pdata/metrics.go
@@ -54,32 +54,12 @@ func MetricsFromInternalRep(wrapper internal.MetricsWrapper) Metrics {
 	return Metrics{orig: internal.MetricsToOtlp(wrapper)}
 }
 
-// MetricsFromOtlpProtoBytes converts the OTLP Collector ExportMetricsServiceRequest
-// ProtoBuf bytes to Metrics.
-//
-// Returns an invalid Metrics instance if error is not nil.
-func MetricsFromOtlpProtoBytes(data []byte) (Metrics, error) {
-	req := otlpcollectormetrics.ExportMetricsServiceRequest{}
-	if err := req.Unmarshal(data); err != nil {
-		return Metrics{}, err
-	}
-	return Metrics{orig: &req}, nil
-}
-
 // InternalRep returns internal representation of the Metrics.
 // Should not be used outside this module.
 func (md Metrics) InternalRep() internal.MetricsWrapper {
 	return internal.MetricsFromOtlp(md.orig)
 }
 
-// ToOtlpProtoBytes converts this Metrics to the OTLP Collector ExportMetricsServiceRequest
-// ProtoBuf bytes.
-//
-// Returns an nil byte-array if error is not nil.
-func (md Metrics) ToOtlpProtoBytes() ([]byte, error) {
-	return md.orig.Marshal()
-}
-
 // Clone returns a copy of MetricData.
 func (md Metrics) Clone() Metrics {
 	cloneMd := NewMetrics()
diff --git a/model/pdata/metrics_test.go b/model/pdata/metrics_test.go
index af097f0db44..a783e8dde2a 100644
--- a/model/pdata/metrics_test.go
+++ b/model/pdata/metrics_test.go
@@ -650,22 +650,6 @@ func TestOtlpToFromInternalHistogramMutating(t *testing.T) {
 	}, internal.MetricsToOtlp(md.InternalRep()))
 }
 
-func TestMetricsToFromOtlpProtoBytes(t *testing.T) {
-	send := NewMetrics()
-	fillTestResourceMetricsSlice(send.ResourceMetrics())
-	bytes, err := send.ToOtlpProtoBytes()
-	assert.NoError(t, err)
-
-	recv, err := MetricsFromOtlpProtoBytes(bytes)
-	assert.NoError(t, err)
-	assert.EqualValues(t, send, recv)
-}
-
-func TestMetricsFromInvalidOtlpProtoBytes(t *testing.T) {
-	_, err := MetricsFromOtlpProtoBytes([]byte{0xFF})
-	assert.EqualError(t, err, "unexpected EOF")
-}
-
 func TestMetricsClone(t *testing.T) {
 	metrics := NewMetrics()
 	fillTestResourceMetricsSlice(metrics.ResourceMetrics())
@@ -787,54 +771,6 @@ func BenchmarkOtlpToFromInternal_HistogramPoints_MutateOneLabel(b *testing.B) {
 	}
 }
 
-func BenchmarkMetrics_ToOtlpProtoBytes_PassThrough(b *testing.B) {
-	req := &otlpcollectormetrics.ExportMetricsServiceRequest{
-		ResourceMetrics: []*otlpmetrics.ResourceMetrics{
-			{
-				Resource: generateTestProtoResource(),
-				InstrumentationLibraryMetrics: []*otlpmetrics.InstrumentationLibraryMetrics{
-					{
-						InstrumentationLibrary: generateTestProtoInstrumentationLibrary(),
-						Metrics:                []*otlpmetrics.Metric{generateTestProtoIntGaugeMetric(), generateTestProtoDoubleSumMetric(), generateTestProtoDoubleHistogramMetric()},
-					},
-				},
-			},
-		},
-	}
-	md := MetricsFromInternalRep(internal.MetricsFromOtlp(req))
-
-	b.ResetTimer()
-	for n := 0; n < b.N; n++ {
-		_, _ = md.ToOtlpProtoBytes()
-	}
-}
-
-func BenchmarkMetricsToOtlp(b *testing.B) {
-	traces := NewMetrics()
-	fillTestResourceMetricsSlice(traces.ResourceMetrics())
-	b.ResetTimer()
-	for n := 0; n < b.N; n++ {
-		buf, err := traces.ToOtlpProtoBytes()
-		require.NoError(b, err)
-		assert.NotEqual(b, 0, len(buf))
-	}
-}
-
-func BenchmarkMetricsFromOtlp(b *testing.B) {
-	baseMetrics := NewMetrics()
-	fillTestResourceMetricsSlice(baseMetrics.ResourceMetrics())
-	buf, err := baseMetrics.ToOtlpProtoBytes()
-	require.NoError(b, err)
-	assert.NotEqual(b, 0, len(buf))
-	b.ResetTimer()
-	b.ReportAllocs()
-	for n := 0; n < b.N; n++ {
-		md, err := MetricsFromOtlpProtoBytes(buf)
-		require.NoError(b, err)
-		assert.Equal(b, baseMetrics.ResourceMetrics().Len(), md.ResourceMetrics().Len())
-	}
-}
-
 func generateTestProtoResource() otlpresource.Resource {
 	return otlpresource.Resource{
 		Attributes: []otlpcommon.KeyValue{
diff --git a/model/pdata/traces.go b/model/pdata/traces.go
index e753058df8e..ed59170b52f 100644
--- a/model/pdata/traces.go
+++ b/model/pdata/traces.go
@@ -50,33 +50,12 @@ func TracesFromInternalRep(wrapper internal.TracesWrapper) Traces {
 	return Traces{orig: internal.TracesToOtlp(wrapper)}
 }
 
-// TracesFromOtlpProtoBytes converts OTLP Collector ExportTraceServiceRequest
-// ProtoBuf bytes to the internal Traces.
-//
-// Returns an invalid Traces instance if error is not nil.
-func TracesFromOtlpProtoBytes(data []byte) (Traces, error) {
-	req := otlpcollectortrace.ExportTraceServiceRequest{}
-	if err := req.Unmarshal(data); err != nil {
-		return Traces{}, err
-	}
-	internal.TracesCompatibilityChanges(&req)
-	return Traces{orig: &req}, nil
-}
-
 // InternalRep returns internal representation of the Traces.
 // Should not be used outside this module.
 func (td Traces) InternalRep() internal.TracesWrapper {
 	return internal.TracesFromOtlp(td.orig)
 }
 
-// ToOtlpProtoBytes converts this Traces to the OTLP Collector ExportTraceServiceRequest
-// ProtoBuf bytes.
-//
-// Returns an nil byte-array if error is not nil.
-func (td Traces) ToOtlpProtoBytes() ([]byte, error) {
-	return td.orig.Marshal()
-}
-
 // Clone returns a copy of Traces.
 func (td Traces) Clone() Traces {
 	cloneTd := NewTraces()
diff --git a/model/pdata/traces_test.go b/model/pdata/traces_test.go
index 92eae5a8cd7..b8313eee21c 100644
--- a/model/pdata/traces_test.go
+++ b/model/pdata/traces_test.go
@@ -161,22 +161,6 @@ func TestResourceSpansWireCompatibility(t *testing.T) {
 	assert.EqualValues(t, pdataRS.orig, &gogoprotoRS2)
 }
 
-func TestTracesToFromOtlpProtoBytes(t *testing.T) {
-	send := NewTraces()
-	fillTestResourceSpansSlice(send.ResourceSpans())
-	bytes, err := send.ToOtlpProtoBytes()
-	assert.NoError(t, err)
-
-	recv, err := TracesFromOtlpProtoBytes(bytes)
-	assert.NoError(t, err)
-	assert.EqualValues(t, send, recv)
-}
-
-func TestTracesFromInvalidOtlpProtoBytes(t *testing.T) {
-	_, err := TracesFromOtlpProtoBytes([]byte{0xFF})
-	assert.EqualError(t, err, "unexpected EOF")
-}
-
 func TestTracesClone(t *testing.T) {
 	traces := NewTraces()
 	fillTestResourceSpansSlice(traces.ResourceSpans())
@@ -194,29 +178,3 @@ func BenchmarkTracesClone(b *testing.B) {
 		}
 	}
 }
-
-func BenchmarkTracesToOtlp(b *testing.B) {
-	traces := NewTraces()
-	fillTestResourceSpansSlice(traces.ResourceSpans())
-	b.ResetTimer()
-	for n := 0; n < b.N; n++ {
-		buf, err := traces.ToOtlpProtoBytes()
-		require.NoError(b, err)
-		assert.NotEqual(b, 0, len(buf))
-	}
-}
-
-func BenchmarkTracesFromOtlp(b *testing.B) {
-	baseTraces := NewTraces()
-	fillTestResourceSpansSlice(baseTraces.ResourceSpans())
-	buf, err := baseTraces.ToOtlpProtoBytes()
-	require.NoError(b, err)
-	assert.NotEqual(b, 0, len(buf))
-	b.ResetTimer()
-	b.ReportAllocs()
-	for n := 0; n < b.N; n++ {
-		traces, err := TracesFromOtlpProtoBytes(buf)
-		require.NoError(b, err)
-		assert.Equal(b, baseTraces.ResourceSpans().Len(), traces.ResourceSpans().Len())
-	}
-}