diff --git a/CHANGELOG.rst b/CHANGELOG.rst
index d354de2c2c..4b4b347a3e 100644
--- a/CHANGELOG.rst
+++ b/CHANGELOG.rst
@@ -17,7 +17,12 @@ Unreleased
 ----------
 * nothing
 
+[3.42.9]
+--------
+feat: add a flag to hide course prices in enrollment page when zero
+
 [3.42.8]
+--------
 feat: add additional fields to EnterpriseCourseEnrollmentViewSet
 
 [3.42.7]
diff --git a/enterprise/__init__.py b/enterprise/__init__.py
index 2478874dae..dfbb99e9e0 100644
--- a/enterprise/__init__.py
+++ b/enterprise/__init__.py
@@ -2,6 +2,6 @@
 Your project description goes here.
 """
 
-__version__ = "3.42.8"
+__version__ = "3.42.9"
 
 default_app_config = "enterprise.apps.EnterpriseConfig"
diff --git a/enterprise/admin/forms.py b/enterprise/admin/forms.py
index 8d6c9234af..e69225c068 100644
--- a/enterprise/admin/forms.py
+++ b/enterprise/admin/forms.py
@@ -398,6 +398,7 @@ class Meta:
             "enable_audit_data_reporting",
             "replace_sensitive_sso_username",
             "hide_course_original_price",
+            "hide_course_price_when_zero",
             "enable_portal_code_management_screen",
             "enable_portal_subscription_management_screen",
             "enable_learner_portal",
diff --git a/enterprise/migrations/0155_auto_20230706_0810.py b/enterprise/migrations/0155_auto_20230706_0810.py
new file mode 100644
index 0000000000..afae75b55d
--- /dev/null
+++ b/enterprise/migrations/0155_auto_20230706_0810.py
@@ -0,0 +1,23 @@
+# Generated by Django 3.2.15 on 2023-07-06 08:10
+
+from django.db import migrations, models
+
+
+class Migration(migrations.Migration):
+
+    dependencies = [
+        ('enterprise', '0154_alter_systemwideenterpriseuserroleassignment_unique_together'),
+    ]
+
+    operations = [
+        migrations.AddField(
+            model_name='enterprisecustomer',
+            name='hide_course_price_when_zero',
+            field=models.BooleanField(default=False, help_text='Specify whether course cost should be hidden in the landing page when the final price is zero.'),
+        ),
+        migrations.AddField(
+            model_name='historicalenterprisecustomer',
+            name='hide_course_price_when_zero',
+            field=models.BooleanField(default=False, help_text='Specify whether course cost should be hidden in the landing page when the final price is zero.'),
+        ),
+    ]
diff --git a/enterprise/models.py b/enterprise/models.py
index 7cdb362fd3..d2bfac1187 100644
--- a/enterprise/models.py
+++ b/enterprise/models.py
@@ -386,6 +386,11 @@ class Meta:
         help_text=_("The email address where learner's reply to enterprise emails will be delivered.")
     )
 
+    hide_course_price_when_zero = models.BooleanField(
+        default=False,
+        help_text=_("Specify whether course cost should be hidden in the landing page when the final price is zero.")
+    )
+
     @property
     def enterprise_customer_identity_provider(self):
         """
diff --git a/enterprise/templates/enterprise/enterprise_course_enrollment_page.html b/enterprise/templates/enterprise/enterprise_course_enrollment_page.html
index 1d4a777bdf..efb644a519 100644
--- a/enterprise/templates/enterprise/enterprise_course_enrollment_page.html
+++ b/enterprise/templates/enterprise/enterprise_course_enrollment_page.html
@@ -77,19 +77,21 @@ <h2>{{ confirmation_text }}</h2>
 
                 <label for="radio{{ forloop.counter0 }}">
                   <strong class="title">{{ course_mode.title }}</strong>
-                  <span class="price">
-                    {{ price_text }}:
-                    {% if course_mode.final_price and course_mode.original_price != course_mode.final_price %}
-                      {% if hide_course_original_price %}
-                        {{ course_mode.final_price }}
+                  {% if not course_mode.hide_price %}
+                    <span class="price">
+                      {{ price_text }}:
+                      {% if course_mode.final_price and course_mode.original_price != course_mode.final_price %}
+                        {% if hide_course_original_price %}
+                          {{ course_mode.final_price }}
+                        {% else %}
+                          <strike>{{ course_mode.original_price }}</strike> {{ course_mode.final_price }}
+                          <div>{{discount_text|safe }}</div>
+                        {% endif %}
                       {% else %}
-                        <strike>{{ course_mode.original_price }}</strike> {{ course_mode.final_price }}
-                        <div>{{discount_text|safe }}</div>
+                        {{ course_mode.original_price }}
                       {% endif %}
-                    {% else %}
-                      {{ course_mode.original_price }}
-                    {% endif %}
-                  </span>
+                    </span>
+                  {% endif %}
                   <span class="description">{{ course_mode.description }}</span>
                 </label>
               </div>
diff --git a/enterprise/templates/enterprise/templatetags/course_modal.html b/enterprise/templates/enterprise/templatetags/course_modal.html
index 41e6f694e0..bc7965b9f3 100644
--- a/enterprise/templates/enterprise/templatetags/course_modal.html
+++ b/enterprise/templates/enterprise/templatetags/course_modal.html
@@ -25,7 +25,7 @@ <h1 id="modal-header-text-{{ index }}" class="modal-header-text">{{ course_title
           <ul class="details-list">
             {% if premium_modes|length > 0 %}
               {% with course_mode=premium_modes.0 %}
-                {% if course_mode.original_price %}
+                {% if course_mode.original_price and not course_mode.hide_price %}
                   <li>
                     <div class="detail-container">
                       <div class="detail-title-container">
diff --git a/enterprise/utils.py b/enterprise/utils.py
index e48127d50f..2e2fef6396 100644
--- a/enterprise/utils.py
+++ b/enterprise/utils.py
@@ -2302,3 +2302,27 @@ def parse_lms_api_datetime(datetime_string, datetime_format=LMS_API_DATETIME_FOR
 def localized_utcnow():
     """Helper function to return localized utcnow()."""
     return pytz.UTC.localize(datetime.datetime.utcnow())  # pylint: disable=no-value-for-parameter
+
+
+def hide_price_when_zero(enterprise_customer, course_modes):
+    """
+    Adds a "hide_price" flag to the course modes if price is zero and "Hide course price when zero" flag is set.
+
+    Arguments:
+        enterprise_customer: The EnterpriseCustomer that the enrollemnt is being done.
+        course_modes: iterable with dictionaries containing a required 'final_price' key
+    """
+    if not enterprise_customer.hide_course_price_when_zero:
+        return course_modes
+
+    for mode in course_modes:
+        mode['hide_price'] = False
+        try:
+            numbers = re.findall(r'\d+', mode['final_price'])
+            mode['hide_price'] = int(''.join(numbers)) == 0
+        except ValueError:
+            LOGGER.warning(
+                'hide_price_when_zero: Could not convert price of course mode "%s" to int.',
+                mode['title']
+            )
+    return course_modes
diff --git a/enterprise/views.py b/enterprise/views.py
index f21bd581c3..adb079aca6 100644
--- a/enterprise/views.py
+++ b/enterprise/views.py
@@ -75,6 +75,7 @@
     get_enterprise_customer_user,
     get_platform_logo_url,
     get_program_type_description,
+    hide_price_when_zero,
     is_course_run_enrollable,
     localized_utcnow,
     track_enrollment,
@@ -1522,6 +1523,9 @@ def get_enterprise_course_enrollment_page(
             # Filter audit course modes.
             course_modes = filter_audit_course_modes(enterprise_customer, course_modes)
 
+            # Set a flag to hide the $0 when the customer doesn't want it to be shown
+            course_modes = hide_price_when_zero(enterprise_customer, course_modes)
+
             # Allows automatic assignment to a cohort upon enrollment.
             cohort = request.GET.get('cohort')
             # Add a message to the message display queue if the learner
diff --git a/requirements/dev.txt b/requirements/dev.txt
index 53ee4c0538..6dc56c542b 100644
--- a/requirements/dev.txt
+++ b/requirements/dev.txt
@@ -415,7 +415,7 @@ pillow==9.0.1
     #   -r requirements/doc.txt
     #   -r requirements/test-master.txt
     #   -r requirements/test.txt
-pip-tools==6.5.1
+pip-tools==6.6.2
     # via -r requirements/dev.in
 pkginfo==1.8.2
     # via twine
diff --git a/tests/test_enterprise/test_utils.py b/tests/test_enterprise/test_utils.py
index 884627e886..9c7cc6fda4 100644
--- a/tests/test_enterprise/test_utils.py
+++ b/tests/test_enterprise/test_utils.py
@@ -16,6 +16,7 @@
     enroll_licensed_users_in_courses,
     get_idiff_list,
     get_platform_logo_url,
+    hide_price_when_zero,
     is_pending_user,
     parse_lms_api_datetime,
     serialize_notification_content,
@@ -334,3 +335,30 @@ def expected_email_item(user, activation_links):
 
         expected_email_items = [expected_email_item(user, activation_links) for user in users]
         assert email_items == expected_email_items
+
+    @ddt.data(True, False)
+    def test_hide_course_price_when_zero(self, hide_price):
+        customer = factories.EnterpriseCustomerFactory()
+        zero_modes = [
+            {"final_price": "$0"},
+            {"final_price": "$0.000"},
+            {"final_price": "Rs. 0.00"},
+            {"final_price": "0.00 EURO"},
+        ]
+        non_zero_modes = [
+            {"final_price": "$100"},
+            {"final_price": "$73.50"},
+            {"final_price": "Rs.8000.00"},
+            {"final_price": "4000 Euros"},
+        ]
+        customer.hide_course_price_when_zero = hide_price
+
+        processed_zero_modes = hide_price_when_zero(customer, zero_modes)
+        processed_non_zero_modes = hide_price_when_zero(customer, non_zero_modes)
+
+        if hide_price:
+            self.assertTrue(all(mode["hide_price"] for mode in processed_zero_modes))
+            self.assertFalse(all(mode["hide_price"] for mode in processed_non_zero_modes))
+        else:
+            self.assertEqual(zero_modes, processed_zero_modes)
+            self.assertEqual(non_zero_modes, processed_non_zero_modes)
diff --git a/tests/test_utilities.py b/tests/test_utilities.py
index b8580c1c73..cfa1f71bd2 100644
--- a/tests/test_utilities.py
+++ b/tests/test_utilities.py
@@ -146,6 +146,7 @@ def setUp(self):
                 "system_wide_role_assignments",
                 "reply_to",
                 "hide_labor_market_data",
+                "hide_course_price_when_zero",
             ]
         ),
         (