diff --git a/.github/workflows/validate_packs.yml b/.github/workflows/validate_packs.yml
index 00db620abc..7bf178fe86 100644
--- a/.github/workflows/validate_packs.yml
+++ b/.github/workflows/validate_packs.yml
@@ -1,4 +1,4 @@
-name: Validate Packs
+name: Validate quickstarts
 
 on: [push, workflow_dispatch, pull_request]
 
@@ -19,10 +19,10 @@ jobs:
         run: cd utils && yarn install
 
       - name: Validate files
-        run: cd utils && yarn validate-packs 
+        run: cd utils && yarn validate-quickstarts
 
-  ensure-pack-names-are-unique:
-    name: Ensure pack names are unique
+  ensure-quickstart-names-are-unique:
+    name: Ensure quickstart names are unique
     runs-on: ubuntu-latest
     steps:
       - name: Checkout repository
diff --git a/utils/check_pack_uniqueness.js b/utils/check_quickstart_uniqueness.js
similarity index 68%
rename from utils/check_pack_uniqueness.js
rename to utils/check_quickstart_uniqueness.js
index 5e0422a4e8..b3d2f9250b 100644
--- a/utils/check_pack_uniqueness.js
+++ b/utils/check_quickstart_uniqueness.js
@@ -1,15 +1,15 @@
 'use strict';
 const {
-  readPackFile,
+  readQuickstartFile,
   removeRepoPathPrefix,
-  findMainPackConfigFiles,
+  findMainQuickstartConfigFiles,
 } = require('./helpers');
 
 /**
  * Removes whitespace and punctuation from a string
  * @returns {String} The string with `-` replacing whitespace and punctuation removed
  */
-const cleanPackName = (str) =>
+const cleanQuickstartName = (str) =>
   str
     .trim()
     .toLowerCase()
@@ -18,14 +18,14 @@ const cleanPackName = (str) =>
     .replace(/[^a-z0-9-]/g, '');
 
 /**
- * Returns any packs with matching names
- * @param {Object[]} namesAndPaths an array of objects containing the path and name of a pack
+ * Returns any quickstarts with matching names
+ * @param {Object[]} namesAndPaths an array of objects containing the path and name of a quickstart
  * @returns {Object[]} an array of matching values
  */
 const getMatchingNames = (namesAndPaths) => {
   return namesAndPaths.reduce((acc, { name, path }) => {
     const duplicates = namesAndPaths.filter(
-      (pack) => pack.name === name && pack.path !== path
+      (quickstart) => quickstart.name === name && quickstart.path !== path
     );
 
     return [...new Set([...acc, ...duplicates])];
@@ -33,21 +33,21 @@ const getMatchingNames = (namesAndPaths) => {
 };
 
 const main = () => {
-  const configPaths = findMainPackConfigFiles();
-  const configs = configPaths.map(readPackFile);
+  const configPaths = findMainQuickstartConfigFiles();
+  const configs = configPaths.map(readQuickstartFile);
   const nameAndPaths = configs.map((c) => ({
-    name: cleanPackName(c.contents[0].name),
+    name: cleanQuickstartName(c.contents[0].name),
     path: c.path,
   }));
   const matches = getMatchingNames(nameAndPaths);
 
   if (matches.length > 0) {
-    console.error(`ERROR: Found matching Observability Pack names`);
+    console.error(`ERROR: Found matching quickstart names`);
     console.error(`Punctuation and white space are removed before comparison`);
     matches.forEach((m) =>
       console.error(`${m.name} in ${removeRepoPathPrefix(m.path)}`)
     );
-    console.error(`Please update your pack's name to be unique`);
+    console.error(`Please update your quickstart's name to be unique`);
 
     // `require.main` is equal to `module` when the file is being executed directly
     // if it isn't, the file is being import/required
@@ -55,7 +55,7 @@ const main = () => {
       process.exit(1);
     }
   } else {
-    console.log(`All Observability Pack names are unique`);
+    console.log(`All quickstart names are unique`);
   }
 };
 
diff --git a/utils/generate-uuids.js b/utils/generate-uuids.js
index dee7f4dc0c..ebbe80f441 100644
--- a/utils/generate-uuids.js
+++ b/utils/generate-uuids.js
@@ -2,11 +2,11 @@
 
 const fs = require('fs');
 const { v4: uuidv4 } = require('uuid');
-const { findMainPackConfigFiles, readYamlFile } = require('./helpers');
+const { findMainQuickstartConfigFiles, readYamlFile } = require('./helpers');
 
 /**
- * Checks for and generates UUIDs for packs
- * @param {String[]} paths an array of pack config paths
+ * Checks for and generates UUIDs for quickstarts
+ * @param {String[]} paths an array of quickstarts config paths
  **/
 const main = (paths) => {
   for (const path of paths) {
@@ -22,11 +22,11 @@ const main = (paths) => {
 };
 
 /**
- * This allows us to check if the script was invoked directly from the command line, i.e 'node validate_packs.js', or if it was imported.
+ * This allows us to check if the script was invoked directly from the command line, i.e 'node validate_quickstarts.js', or if it was imported.
  * This would be true if this was used in one of our GitHub workflows, but false when imported for use in a test.
  * See here: https://nodejs.org/docs/latest/api/modules.html#modules_accessing_the_main_module
  */
 if (require.main === module) {
-  const configPaths = findMainPackConfigFiles();
+  const configPaths = findMainQuickstartConfigFiles();
   main(configPaths);
 }
diff --git a/utils/helpers.js b/utils/helpers.js
index 7bd4e4f258..10fc20544c 100644
--- a/utils/helpers.js
+++ b/utils/helpers.js
@@ -32,7 +32,7 @@ const readJsonFile = (filePath) => {
  * @param {String} filePath - The path to the JSON or YAML file
  * @returns {Object} An object containing the path and contents of the file
  */
-const readPackFile = (filePath) =>
+const readQuickstartFile = (filePath) =>
   path.extname(filePath) === '.json'
     ? readJsonFile(filePath)
     : readYamlFile(filePath);
@@ -65,12 +65,12 @@ const checkArgs = (length) => {
 };
 
 /**
- * Removes the `newrelic-observability-packs/` path prefix from a string
+ * Removes the `newrelic-quickstarts/` path prefix from a string
  * @param {String} filePath the path to change
  * @returns {String} The path with the prefix
  */
 const removeRepoPathPrefix = (filePath) =>
-  filePath.split(`newrelic-observability-packs/`).pop();
+  filePath.split(`newrelic-quickstarts/`).pop();
 
 /**
  * Checks if a path is a direectory
@@ -118,16 +118,18 @@ const globFiles = (dir) => {
 };
 
 /**
- * Finds the path to all top level pack configs
+ * Finds the path to all top level quickstart configs
  * @returns {String[]} An array of the file paths
  */
-const findMainPackConfigFiles = () =>
-  glob.sync(path.resolve(process.cwd(), '../packs/**/config.+(yml|yaml)'));
+const findMainQuickstartConfigFiles = () =>
+  glob.sync(
+    path.resolve(process.cwd(), '../quickstarts/**/config.+(yml|yaml)')
+  );
 
 module.exports = {
   readYamlFile,
   readJsonFile,
-  readPackFile,
+  readQuickstartFile,
   removeCWDPrefix,
   removeRepoPathPrefix,
   checkArgs,
@@ -136,5 +138,5 @@ module.exports = {
   getFileExtension,
   globFiles,
   isDirectory,
-  findMainPackConfigFiles,
+  findMainQuickstartConfigFiles,
 };
diff --git a/utils/package.json b/utils/package.json
index 9cb9a1ff05..bb543b5a1d 100644
--- a/utils/package.json
+++ b/utils/package.json
@@ -1,13 +1,13 @@
 {
-  "name": "newrelic-observability-packs",
+  "name": "newrelic-quickstarts",
   "version": "0.0.1",
-  "repository": "https://github.com/newrelic/newrelic-observability-packs.git",
+  "repository": "https://github.com/newrelic/newrelic-quickstarts.git",
   "author": "NewRelic",
   "license": "Apache-2.0",
   "scripts": {
-    "validate-packs": "node validate_packs.js",
+    "validate-quickstarts": "node validate_quickstarts.js",
     "test": "jest -i",
-    "check-for-matching-names": "node check_pack_uniqueness.js",
+    "check-for-matching-names": "node check_quickstart_uniqueness.js",
     "validate-images": "node validate_images.js",
     "format": "prettier --write \"./**/*.js\"",
     "validate-icons-and-logos": "node validate_icons_and_logos.js",
diff --git a/utils/validate_icons_and_logos.js b/utils/validate_icons_and_logos.js
index fff415c2fc..ccb7d542ce 100644
--- a/utils/validate_icons_and_logos.js
+++ b/utils/validate_icons_and_logos.js
@@ -2,7 +2,10 @@
 const fs = require('fs');
 const path = require('path');
 
-const { readPackFile, findMainPackConfigFiles } = require('./helpers');
+const {
+  readQuickstartFile,
+  findMainQuickstartConfigFiles,
+} = require('./helpers');
 
 /**
  * Method to validate icons and logos exist if supplied.
@@ -15,7 +18,7 @@ const validateIconAndLogo = (mainConfigPaths) => {
   for (const configPath of mainConfigPaths) {
     const {
       contents: [config],
-    } = readPackFile(configPath);
+    } = readQuickstartFile(configPath);
 
     if ('icon' in config) {
       // icon and logo will be supplied as relative paths, so we path.join on the directory of where the main config lives.
@@ -60,14 +63,14 @@ const handleErrors = (errorMessages) => {
 
 const main = () => {
   console.log(''); // add an extra new line for more visual separation in the workflow
-  var mainConfigPaths = findMainPackConfigFiles();
+  var mainConfigPaths = findMainQuickstartConfigFiles();
   var errorMessages = validateIconAndLogo(mainConfigPaths);
   handleErrors(errorMessages);
   console.log(''); // add an extra new line for more visual separation in the workflow
 };
 
 /**
- * This allows us to check if the script was invoked directly from the command line, i.e 'node validate_packs.js', or if it was imported.
+ * This allows us to check if the script was invoked directly from the command line, i.e 'node validate_quickstarts.js', or if it was imported.
  * This would be true if this was used in one of our GitHub workflows, but false when imported for use in a test.
  * See here: https://nodejs.org/docs/latest/api/modules.html#modules_accessing_the_main_module
  */
diff --git a/utils/validate_images.js b/utils/validate_images.js
index eb4639ddde..0fd5d148fe 100644
--- a/utils/validate_images.js
+++ b/utils/validate_images.js
@@ -5,8 +5,8 @@ const {
   getFileSize,
   getFileExtension,
   globFiles,
-  readPackFile,
-  findMainPackConfigFiles,
+  readQuickstartFile,
+  findMainQuickstartConfigFiles,
 } = require('./helpers');
 
 const glob = require('glob');
@@ -21,20 +21,20 @@ const ALLOWED_IMG_EXT = ['.png', '.jpeg', '.jpg', '.svg'];
  * @param {Array} files - The array of globbed file names
  */
 
-const validateImageCounts = (packDirs) => {
-  const directories = packDirs
-    .map((pack) => {
-      const packDirName = path.dirname(pack);
-      // get all images for pack
+const validateImageCounts = (quickstartDirs) => {
+  const directories = quickstartDirs
+    .map((quickstart) => {
+      const quickstartDirName = path.dirname(quickstart);
+      // get all images for a quickstart
       const imagePaths = glob.sync(
-        path.resolve(path.dirname(pack), '**/*.+(png|jpeg|jpg|svg)')
+        path.resolve(path.dirname(quickstart), '**/*.+(png|jpeg|jpg|svg)')
       );
-      const packConfig = readPackFile(pack).contents[0];
-      const iconPath = packConfig.icon
-        ? path.resolve(path.dirname(pack), packConfig.icon)
+      const quickstartConfig = readQuickstartFile(quickstart).contents[0];
+      const iconPath = quickstartConfig.icon
+        ? path.resolve(path.dirname(quickstart), quickstartConfig.icon)
         : null;
-      const logoPath = packConfig.logo
-        ? path.resolve(path.dirname(pack), packConfig.logo)
+      const logoPath = quickstartConfig.logo
+        ? path.resolve(path.dirname(quickstart), quickstartConfig.logo)
         : null;
 
       const screenshotPaths = imagePaths.filter(
@@ -43,7 +43,7 @@ const validateImageCounts = (packDirs) => {
 
       if (screenshotPaths.length > MAX_NUM_IMG) {
         return {
-          folder: packDirName,
+          folder: quickstartDirName,
           imageCount: screenshotPaths.length,
         };
       }
@@ -98,8 +98,8 @@ const validateImageExtensions = (globbedFiles) => {
 };
 
 const main = () => {
-  const packDirs = findMainPackConfigFiles();
-  validateImageCounts(packDirs);
+  const quickstartDirs = findMainQuickstartConfigFiles();
+  validateImageCounts(quickstartDirs);
 
   const globbedFiles = globFiles(BASE_PATH);
   validateFileSizes(globbedFiles);
@@ -107,7 +107,7 @@ const main = () => {
 };
 
 /**
- * This allows us to check if the script was invoked directly from the command line, i.e 'node validate_packs.js', or if it was imported.
+ * This allows us to check if the script was invoked directly from the command line, i.e 'node validate_quickstarts.js', or if it was imported.
  * This would be true if this was used in one of our GitHub workflows, but false when imported for use in a test.
  * See here: https://nodejs.org/docs/latest/api/modules.html#modules_accessing_the_main_module
  */
diff --git a/utils/validate_packs.js b/utils/validate_quickstarts.js
similarity index 91%
rename from utils/validate_packs.js
rename to utils/validate_quickstarts.js
index 453511d716..0361d06ea1 100644
--- a/utils/validate_packs.js
+++ b/utils/validate_quickstarts.js
@@ -5,7 +5,7 @@ const Ajv = require('ajv');
 const { ErrorObject } = require('ajv');
 const ajv = new Ajv({ allErrors: true });
 
-const { readPackFile, removeRepoPathPrefix } = require('./helpers');
+const { readQuickstartFile, removeRepoPathPrefix } = require('./helpers');
 
 // schemas
 const mainConfigSchema = require('./schemas/main_config.json');
@@ -120,19 +120,19 @@ const validateFile = (file) => {
  * @param {String} basePath - the base path to search under, usually the current working directory
  * @returns {String[]} An array containing the file paths
  */
-const getPackFilePaths = (basePath) => {
+const getQuickstartFilePaths = (basePath) => {
   const options = {
     ignore: EXCLUDED_DIRECTORY_PATTERNS.map((d) => path.resolve(basePath, d)),
   };
 
   const yamlFilePaths = [
-    ...glob.sync(path.resolve(basePath, '../packs/**/*.yaml'), options),
-    ...glob.sync(path.resolve(basePath, '../packs/**/*.yml'), options),
+    ...glob.sync(path.resolve(basePath, '../quickstarts/**/*.yaml'), options),
+    ...glob.sync(path.resolve(basePath, '../quickstarts/**/*.yml'), options),
     ...glob.sync(path.resolve(basePath, '../install/**/*.yml'), options),
   ];
 
   const jsonFilePaths = glob.sync(
-    path.resolve(basePath, '../packs/**/*.json'),
+    path.resolve(basePath, '../quickstarts/**/*.json'),
     options
   );
 
@@ -155,8 +155,8 @@ const printErrors = (filesWithErrors) => {
 };
 
 const main = () => {
-  const filePaths = getPackFilePaths(process.cwd()).sort();
-  const files = filePaths.map(readPackFile);
+  const filePaths = getQuickstartFilePaths(process.cwd()).sort();
+  const files = filePaths.map(readQuickstartFile);
 
   const filesWithErrors = files
     .map(validateFile)
@@ -170,7 +170,7 @@ const main = () => {
 };
 
 /**
- * This allows us to check if the script was invoked directly from the command line, i.e 'node validate_packs.js', or if it was imported.
+ * This allows us to check if the script was invoked directly from the command line, i.e 'node validate_quickstarts.js', or if it was imported.
  * This would be true if this was used in one of our GitHub workflows, but false when imported for use in a test.
  * See here: https://nodejs.org/docs/latest/api/modules.html#modules_accessing_the_main_module
  */