diff --git a/src/Tests/AuthoringConsumptionTest/AuthoringConsumptionTest.exe.manifest b/src/Tests/AuthoringConsumptionTest/AuthoringConsumptionTest.exe.manifest
index bf43d8acd..ce6faf775 100644
--- a/src/Tests/AuthoringConsumptionTest/AuthoringConsumptionTest.exe.manifest
+++ b/src/Tests/AuthoringConsumptionTest/AuthoringConsumptionTest.exe.manifest
@@ -98,5 +98,9 @@
        name="AuthoringTest.TypeOnlyActivatableViaItsOwnFactory"
        threadingModel="both"
        xmlns="urn:schemas-microsoft-com:winrt.v1" />
+    <activatableClass
+       name="AuthoringTest.CustomPropertyProviderWithExplicitImplementation"
+       threadingModel="both"
+       xmlns="urn:schemas-microsoft-com:winrt.v1" />
   </file>
 </assembly>
diff --git a/src/Tests/AuthoringConsumptionTest/pch.h b/src/Tests/AuthoringConsumptionTest/pch.h
index 92295c74b..00ed7367d 100644
--- a/src/Tests/AuthoringConsumptionTest/pch.h
+++ b/src/Tests/AuthoringConsumptionTest/pch.h
@@ -17,6 +17,7 @@
 #pragma pop_macro("X86")
 
 #include <winrt/Microsoft.UI.Xaml.h>
+#include <winrt/Microsoft.UI.Xaml.Data.h>
 #include <winrt/Microsoft.UI.Xaml.Input.h>
 #include <winrt/Microsoft.UI.Xaml.Interop.h>
 #include <winrt/Microsoft.UI.Xaml.Markup.h>
diff --git a/src/Tests/AuthoringConsumptionTest/test.cpp b/src/Tests/AuthoringConsumptionTest/test.cpp
index a7c5db33a..cffdc9a8b 100644
--- a/src/Tests/AuthoringConsumptionTest/test.cpp
+++ b/src/Tests/AuthoringConsumptionTest/test.cpp
@@ -745,4 +745,30 @@ TEST(AuthoringTest, NonActivatableFactory)
 TEST(AuthoringTest, TypeOnlyActivatableViaItsOwnFactory)
 {
     EXPECT_EQ(TypeOnlyActivatableViaItsOwnFactory::Create().GetText(), L"Hello!");
+}
+
+TEST(AuthoringTest, ExplicitlyImplementedICustomPropertyProvider)
+{
+    CustomPropertyProviderWithExplicitImplementation userObject;
+
+    // We should be able to cast to 'ICustomPropertyProvider'
+    auto propertyProvider = userObject.as<Microsoft::UI::Xaml::Data::ICustomPropertyProvider>();
+
+    auto providerType = propertyProvider.Type();
+    EXPECT_EQ(providerType.Kind, Windows::UI::Xaml::Interop::TypeKind::Metadata);
+    EXPECT_EQ(providerType.Name, L"AuthoringTest.CustomPropertyProviderWithExplicitImplementation");
+
+    auto customProperty = propertyProvider.GetCustomProperty(L"TestCustomProperty");
+    
+    EXPECT_NE(customProperty, nullptr);
+    EXPECT_TRUE(customProperty.CanRead());
+    EXPECT_FALSE(customProperty.CanWrite());
+    EXPECT_EQ(customProperty.Name(), L"TestCustomProperty");
+
+    auto propertyType = customProperty.Type();
+    EXPECT_EQ(propertyType.Kind, Windows::UI::Xaml::Interop::TypeKind::Metadata);
+    EXPECT_EQ(propertyType.Name, L"AuthoringTest.CustomPropertyWithExplicitImplementation");
+
+    auto propertyValue = customProperty.GetValue(nullptr);
+    EXPECT_EQ(winrt::unbox_value<hstring>(propertyValue), L"TestPropertyValue");
 }
\ No newline at end of file
diff --git a/src/Tests/AuthoringTest/Program.cs b/src/Tests/AuthoringTest/Program.cs
index db0eb5963..183d65228 100644
--- a/src/Tests/AuthoringTest/Program.cs
+++ b/src/Tests/AuthoringTest/Program.cs
@@ -1,5 +1,6 @@
 using Microsoft.UI.Xaml;
 using Microsoft.UI.Xaml.Controls;
+using Microsoft.UI.Xaml.Data;
 using Microsoft.UI.Xaml.Markup;
 using System;
 using System.Collections;
@@ -206,6 +207,70 @@ public sealed partial class CustomProperty
         public string Value => "CsWinRT";
     }
 
+    public sealed partial class CustomPropertyProviderWithExplicitImplementation : ICustomPropertyProvider
+    {
+        public Type Type => typeof(CustomPropertyProviderWithExplicitImplementation);
+
+        public ICustomProperty GetCustomProperty(string name)
+        {
+            if (name == "TestCustomProperty")
+            {
+                return new CustomPropertyWithExplicitImplementation();
+            }
+
+            return null;
+        }
+
+        public ICustomProperty GetIndexedProperty(string name, Type type)
+        {
+            return null;
+        }
+
+        public string GetStringRepresentation()
+        {
+            return string.Empty;
+        }
+    }
+
+    public sealed partial class CustomPropertyWithExplicitImplementation : ICustomProperty
+    {
+        internal CustomPropertyWithExplicitImplementation()
+        {
+        }
+
+        public bool CanRead => true;
+
+        public bool CanWrite => false;
+
+        public string Name => "TestCustomProperty";
+
+        public Type Type => typeof(CustomPropertyWithExplicitImplementation);
+
+        /// <inheritdoc />
+        public object GetIndexedValue(object target, object index)
+        {
+            throw new NotSupportedException();
+        }
+
+        /// <inheritdoc />
+        public object GetValue(object target)
+        {
+            return "TestPropertyValue";
+        }
+
+        /// <inheritdoc />
+        public void SetIndexedValue(object target, object value, object index)
+        {
+            throw new NotSupportedException();
+        }
+
+        /// <inheritdoc />
+        public void SetValue(object target, object value)
+        {
+            throw new NotSupportedException();
+        }
+    }
+
     [Version(3u)]
     public interface IDouble
     {
diff --git a/src/WinRT.Runtime/ComWrappersSupport.cs b/src/WinRT.Runtime/ComWrappersSupport.cs
index fec935337..7ea4e9029 100644
--- a/src/WinRT.Runtime/ComWrappersSupport.cs
+++ b/src/WinRT.Runtime/ComWrappersSupport.cs
@@ -189,7 +189,8 @@ public static void RegisterHelperType(
         internal static List<ComInterfaceEntry> GetInterfaceTableEntries(Type type)
         {
             var entries = new List<ComInterfaceEntry>();
-            bool hasCustomIMarshalInterface = false;
+            bool hasUserImplementedIMarshalInterface = false;
+            bool hasUserImplementedICustomPropertyProviderInterface = false;
             bool hasWinrtExposedClassAttribute = false;
 
 #if NET
@@ -229,7 +230,23 @@ static bool GetHasCustomIMarshalInterface(List<ComInterfaceEntry> entries)
                         return false;
                     }
 
-                    hasCustomIMarshalInterface = GetHasCustomIMarshalInterface(entries);
+                    // Same as above, for 'ICustomPropertyProvider' (separate method for a small perf boost).
+                    // The method is very tiny, so the code duplication is not really a concern here.
+                    static bool GetHasICustomPropertyProviderInterface(List<ComInterfaceEntry> entries)
+                    {
+                        foreach (ref readonly ComInterfaceEntry entry in CollectionsMarshal.AsSpan(entries))
+                        {
+                            if (entry.IID == IID.IID_ICustomPropertyProvider)
+                            {
+                                return true;
+                            }
+                        }
+
+                        return false;
+                    }
+
+                    hasUserImplementedIMarshalInterface = GetHasCustomIMarshalInterface(entries);
+                    hasUserImplementedICustomPropertyProviderInterface = GetHasICustomPropertyProviderInterface(entries);
                 }
             }
             else if (type == typeof(global::System.EventHandler))
@@ -260,7 +277,11 @@ static bool GetHasCustomIMarshalInterface(List<ComInterfaceEntry> entries)
             else if (RuntimeFeature.IsDynamicCodeCompiled)
 #endif
             {
-                static void AddInterfaceToVtable(Type iface, List<ComInterfaceEntry> entries, bool hasCustomIMarshalInterface)
+                static void AddInterfaceToVtable(
+                    Type iface,
+                    List<ComInterfaceEntry> entries,
+                    ref bool hasUserImplementedIMarshalInterface,
+                    ref bool hasUserImplementedICustomPropertyProviderInterface)
                 {
                     var interfaceHelperType = iface.FindHelperType();
                     Guid iid = GuidGenerator.GetIID(interfaceHelperType);
@@ -270,9 +291,14 @@ static void AddInterfaceToVtable(Type iface, List<ComInterfaceEntry> entries, bo
                         Vtable = interfaceHelperType.GetAbiToProjectionVftblPtr()
                     });
 
-                    if (!hasCustomIMarshalInterface && iid == IID.IID_IMarshal)
+                    if (!hasUserImplementedIMarshalInterface && iid == IID.IID_IMarshal)
+                    {
+                        hasUserImplementedIMarshalInterface = true;
+                    }
+
+                    if (!hasUserImplementedICustomPropertyProviderInterface && iid == IID.IID_ICustomPropertyProvider)
                     {
-                        hasCustomIMarshalInterface = true;
+                        hasUserImplementedICustomPropertyProviderInterface = true;
                     }
                 }
 
@@ -283,7 +309,11 @@ static void AddInterfaceToVtable(Type iface, List<ComInterfaceEntry> entries, bo
                 [UnconditionalSuppressMessage("Trimming", "IL2075", Justification = "Fallback method for JIT environments that is not trim-safe by design.")]
                 [MethodImpl(MethodImplOptions.NoInlining)]
 #endif
-                static void GetInterfaceTableEntriesForJitEnvironment(Type type, List<ComInterfaceEntry> entries, bool hasCustomIMarshalInterface)
+                static void GetInterfaceTableEntriesForJitEnvironment(
+                    Type type,
+                    List<ComInterfaceEntry> entries,
+                    ref bool hasUserImplementedIMarshalInterface,
+                    ref bool hasUserImplementedICustomPropertyProviderInterface)
                 {
                     if (type.IsDelegate())
                     {
@@ -312,7 +342,7 @@ static void GetInterfaceTableEntriesForJitEnvironment(Type type, List<ComInterfa
                         {
                             if (Projections.IsTypeWindowsRuntimeType(iface))
                             {
-                                AddInterfaceToVtable(iface, entries, hasCustomIMarshalInterface);
+                                AddInterfaceToVtable(iface, entries, ref hasUserImplementedIMarshalInterface, ref hasUserImplementedICustomPropertyProviderInterface);
                             }
 
                             if (iface.IsConstructedGenericType
@@ -322,14 +352,14 @@ static void GetInterfaceTableEntriesForJitEnvironment(Type type, List<ComInterfa
                             {
                                 foreach (var compatibleIface in compatibleIfaces)
                                 {
-                                    AddInterfaceToVtable(compatibleIface, entries, hasCustomIMarshalInterface);
+                                    AddInterfaceToVtable(compatibleIface, entries, ref hasUserImplementedIMarshalInterface, ref hasUserImplementedICustomPropertyProviderInterface);
                                 }
                             }
                         }
                     }
                 }
 
-                GetInterfaceTableEntriesForJitEnvironment(type, entries, hasCustomIMarshalInterface);
+                GetInterfaceTableEntriesForJitEnvironment(type, entries, ref hasUserImplementedIMarshalInterface, ref hasUserImplementedICustomPropertyProviderInterface);
             }
 
 #if !NET
@@ -383,7 +413,10 @@ static void GetInterfaceTableEntriesForJitEnvironment(Type type, List<ComInterfa
                 Vtable = ManagedIStringableVftbl.AbiToProjectionVftablePtr
             });
 
-            if (FeatureSwitches.EnableICustomPropertyProviderSupport)
+            // There are two scenarios where we want to support 'ICustomPropertyProvider':
+            //   - The user is explicitly implementing the interface on their type
+            //   - The user is using '[GeneratedBindableCustomProperty]', which uses our internal CCW
+            if (FeatureSwitches.EnableICustomPropertyProviderSupport && !hasUserImplementedICustomPropertyProviderInterface)
             {
                 entries.Add(new ComInterfaceEntry
                 {
@@ -400,7 +433,7 @@ static void GetInterfaceTableEntriesForJitEnvironment(Type type, List<ComInterfa
 
             // Add IMarhal implemented using the free threaded marshaler
             // to all CCWs if it doesn't already have its own.
-            if (!hasCustomIMarshalInterface)
+            if (!hasUserImplementedIMarshalInterface)
             {
                 entries.Add(new ComInterfaceEntry
                 {