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Meity-iGOT-KarmaYogi

#Communications Console

About

SPV and MDO be able to reach out to their 30M userbase for targeted marketing and feedback mechanism.

Feature Value

SPV/MDO will be able to connect with users, understand their issues, nudge them to enroll, complete course consumption. With the data insights, SPV/MDO be able to take decisions how to promote learning on iGOT.

Feature Vision

  • SPV/MDO be able to create user buckets based on certain criteria. E.g. users who have enrolled in at least 1 course etc.
  • SPV/MDO be able to query and create user buckets by querying in natural language (NLP and LLM). e.g., A SPV may say, “Create a list of users who have been active for at least 5 hours in past 24 hours”.
  • Upload SMS, WhatsApp Messages formats and email pre-defined templates.
  • SPV/MDO be able to enable feedback mechanism and enabling analytics and AI driven insights from the responses.

Goals & Mid-Point Milestone

  • Develop a Communications Console integrated with iGOT Platform, enabling SPVs and MDOs to engage with a user base of 30 million through SMS, WhatsApp, and Email channels.
  • Facilitate targeted marketing campaigns and feedback mechanisms to enhance user enrollment and course completion rates.
  • Provide data insights to SPVs and MDOs for informed decision-making on promoting learning initiatives on iGOT.

Setup/Installation

Expected Outcome

  • Improved user engagement and communication channels between SPVs, MDOs, and the iGOT user base.
  • Increased user enrollment and course consumption through targeted marketing campaigns and personalized communication.
  • Enhanced data analytics capabilities to derive actionable insights from user feedback and interactions.

Acceptance Criteria

  • Communications Console successfully integrated with iGOT Platform, allowing SPVs and MDOs to access SMS, WhatsApp, and Email channels.
  • Ability to create user buckets based on specific criteria such as course enrollment status, activity level, etc.
  • Natural language query capability implemented using NLP and LLM for creating user buckets.
  • Upload functionality for SMS, WhatsApp messages formats, and email pre-defined templates.
  • Feedback mechanism enabled with analytics and AI-driven insights derived from user responses.
  • User feedback indicating satisfaction with communication effectiveness and responsiveness.

Implementation Details

Mockups/Wireframes

Product Name

Karmayogi

Organisation Name

MeitY

Domain

⁠Learning & Development

Tech Skills Needed

Other

Mentor(s)

@mbcse

Category

Fullstack