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CreatingDemographicRule.yml
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title: Creating a demographic rule
content:
|
# Creating a demographic rule
**The Create Demographic Rule page**
You have five options when creating a demographic rule:
- Use a preset rule without modifying it
- Select a preset rule and fine tune it as required
- Use a favorite rule without modifying it
Favorite rules are presets that have been selected to become favorites. See [Managing favorite preset rules](../ManagingFavoritePresetRules/) for more details.
- Select a favorite rule and fine tune it as required
- Create a custom rule
To create a demographic rule:
1. Click **Create demographic rule** on the **New segment** page.
The **Create Demographic rule** page displays, with **My favorite rules** highlighted and shown by default. All preset rules that have been defined as favorites are listed. If no favorite rule has been selected, a hint that shows how to choose a favorite displays.
2. Do one of the following:
- Select a favorite, click **Select** to display the rule, then click **Add** to apply the rule to the segment
- Select a favorite, click **Select** to display the rule, fine tune it as required, then click **Add** to apply the rule to the segment
- Click **Preset rules**, choose a preset, click **Select** to display the rule, then click **Add** to apply the rule to the segment
- Click **Preset rules**, choose a preset, click **Select** to display the rule, fine tune it as required, then click **Add** to apply the rule to the segment
See [Editing a segment](../EditingSegment/) for more details.
**Note:**
Remember to change the name of the rule if you want to differentiate it from the preset.
Preset rules and favorite rules cannot be edited in the same way as a custom rule. Only the pre-defined condition/s can be changed.
- Click **Create custom rule** then follow the instructions given in [Creating a custom demographic rule](../CreatingCustomDemographicRule/)
Each time you add a rule, you are returned to the **New segment** page.
To close the **Create demographic rule** page without adding a rule:
- Click the **X** icon, located in the top right-hand corner of the page
or:
- Click **Cancel**
3. Repeat the above steps as often as required until you have created all of the demographic rules.
**IMPORTANT:**
Ensure that you create all rules, including other types of rule such as Digital messages rules and Purchases rules, in the correct order, so that you can apply the appropriate **interaction condition** between pairs of rules. See [Creating new segments](../CreatingNewSegments/) and [Combining segment rules](../CombiningSegmentRules/) for more about interaction conditions between rules.
See [Creating preset rules](../CreatingPresetRules/) for more about creating presets. See [Managing favorite preset rules](../ManagingFavoritePresetRules/) for more details about favorite preset rules.
***Next page:***
[Creating a digital messages rule](../CreatingDigitalMessagesRule/)
----------
## Related Pages:
- [Managing segments](../ManagingSegments/)
- [Viewing segments](../ViewingSegments/)
- [Segment details](../SegmentDetails/)
- [Segment Summary panel](../SegmentSummaryPanel/)
- [Creating new segments](../CreatingNewSegments/)
- [Example of creating a new segment](../ExampleNewSegment/)
- [Creating a custom demographic rule](../CreatingCustomDemographicRule/)
- [Creating a digital messages rule](../CreatingDigitalMessagesRule/)
- [Creating a custom digital messages rule](../CreatingCustomDigitalMessagesRule/)
- [Creating a purchases rule](../CreatingPurchasesRule/)
- [Creating a custom purchases rule](../CreatingCustomPurchasesRule/)
- [Creating a segment by correlating rules](../CreatingCorrelationSegment/)
- [Editing a correlation](../EditingCorrelation/)
- [Creating a new segment from existing segments](../NewSegmentSegment/)
- [Creating preset rules](../CreatingPresetRules/)
- [Managing favorite preset rules](../ManagingFavoritePresetRules/)
- [Editing a segment](../EditingSegment/)
- [Cloning a segment](../CloningSegment/)
- [Deleting a segment](../DeletingSegment/)
- [Downloading a segment contact list](../DownloadingSegmentContactList/)
- [Creating a new plan directly from a saved segment](../CreatingPlanFromSegment/)
- [Understanding segmentation](../UnderstandingSegmentation/)
### Also see:
- [Managing plans](../ManagingPlans/)
- [Managing reports](../ManagingReports/)
- [Managing dashboards](../ManagingDashboards/)
- [Managing settings](../ManagingSettings/)
- [Segmentation settings](../SegmentationSettings/)
- [Local settings](../LocalSettings/)
- [Managing DND policy settings](../ManagingDND/)
### Other links:
- [Contactplan](../Home/)
- [Using data types, input fields and operators](../InputBoxOperators/)
- [Glossary](../Glossary/)