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The McKinsey Edge: Success Principles from the World’s Most Powerful Consulting Firm

By Shu Hattori

Chapter 1: Building the Better Self

Principle 1 - Focus on What Really Matters

  • McKinsey's problem sloving steps
    • Identifying the problem
    • Structuring the problem using a MECE approach
    • Prioritizing and eliminating unnecessary problems
    • Creating the analysis and work plan
    • Conducting the analysis
    • Synthesizing to derive meaningful results
    • Delivering the right communication message
  • Distinguish what matter the most to the problem
    • E.g., Focus on creating the core service of you business instead of dwelling on insignificant things (E.g, Company name, logo)
  • "I will start on this when the business gets rolling" -> "Can I do it now? why not?"
  • Focus and prioritization
    • Use sense of urgency and deadline
    • Follow the critical path
    • Link it to the money

Principle 2 - Start with the Hard Stuff in the Morning

  • Work on the painful tasks in the morning to deliver productive output

Principle 3 - Catch Small Signals and Make a Difference

  • Apply the 80-20 analysis
  • Focus on being distinctive
  • Be sensitive to small signals

Principle 4 - Have a 30-Second Answer to Everything

  • Short answers are important to impress someone fast
  • Form an answer beforehand
  • Double-clicking
    • E.g., A short summary of a book tells you enough to get you interested but not for you to know what's happening, so you end up finding out more
    • A 30-second answer let your listener keep refocusing to the topic of his/her interest
  • Take apart the main question; C-level executive: "How is the project coming along" can be divided into
    1. What is the overall project status
    2. What are the examples that support the status
    3. What do I plan to do about any problems
    4. What can the C-level executive do to help
  • Think of an answer like a dartboard; from the outermost ring to the center
  • Reasons to practice the 30-second answer
    • Develop a sense of what people want
    • To practive synthesis skills
    • Become a better presenter
    • Subconsciously train mind to reach the CEO level

Principle 5 - Frontload your Project

  • Shine in the first week because that is when most of the impression about you will be decided
    • Shows how quickly you can learn your job, apply what you've learned and take command of your lifestyle
  • Get senior leaders to spend as much time as possible with you
    • Have to chance to shaple the outcome, project setup beforehand
    • You will be looked upon as a highly reliable person with a fast learning curve
  • Complete your end story line up front
    • Create a timeline, work plan with category breakdown
  • Get all burning questions answered
    • Ask questions upfront in the first week - "risk free" asking period
    • Use casual settings to ask sensitive questions, refrain from asking in writing
    • Develop a sense of priority in deciding which questions to ask
    • Rserve fact-based questions in lower priority
  • Discover the learning and motivation on team members
  • Organize all necessary meetings in the first week
  • Delegate work you don't need to handle yourself

Principle 6 - Create the Right End Output Image

  • Put together an end of project output impage as soon as possible
  • Present a case with the ending already factored in
  • Have an end output visionary
  • Top down vision: end product; answer in advance

Principle 7 - Smile When You are Under Stress

  • When we see others in a positive state, we tend to emulate them
  • Have a different frame of mind
    • What is the big picture?
    • Are we trying to slove the same issue just from different angles?
    • Can i separate the problem from the person?
    • What is the root cause of the hostility?
  • Keeping a smile enables you to not lose your temper and think logically, ahead of the other person
  • By keeping a positive outward presence, you can keep the discussion going
  • You tend to nod your head more when you smile, the other person senses acknowledgement and return less anger

Principle 8 - Go Beyond Your Self Perceived Limit

  • Growth is not glamorous but painful
  • Developing a new capacity to handle things requires patience and action; Take incremental steps
  • If you are going to complain, blame or criticize, do something about it
  • Share your pain points with others, reaching out will allow you to think outside the box
  • Stop thinking about past failures and future uncertainties
    • Always turn to the next problem and solution

Principle 9 - Always Imagine the Worst Case Scenario

  • Imaging the worst-case scenario will enable you to make decisions more quickly and think about the next-step actions
    • Allows you to cover more ground
    • Anxieties fall as you participate in the anticipation
    • Know whom to talk and what steps are going to be effective
  • Countermeasure-drive instead of firefighting
  • Have ready-made countermeasures in place, best done at the beginning of the project and right before the final/import milestone
  • Play not to lose and keep calm

Principle 10 - Start Following Up

  • Following up can avoid missing import opportunities and major losses
  • Shows presence, awareness and solid reputation; build credibility fast
  • Reread notes
  • Our memory is not reliable as it tends to distort reality due to stress, passage of time etc. Take notes and free your mind from problem sloving
  • Summarize meetings, discussions into a few core themes
  • Ask clients out on meals even after the project is finished

Principle 11 - Push Back With Less Emotion

  • 24-hour rule: When someone gives you something outrageous to do, wait for 24 hours before you act upon it with a counteroffer
    • Think logically rather than emotionally
  • When you are assigned to a new task, ask "What is the objective" and "Why are we doing this"