Marketing teams from the banks will use our website to post marketing campaigns in the form of a “mission”. The missions could be in the form of sharing a new product or limited offers/deals, or simply posts/videos the banks want to advertise.
Machine Learning teams or data scientists from the banks can view key statistics of each mission to have a better understanding of their marketing strategies and make further improvements. For our MVP, this currently only includes campagin shares by gender/age group and # of likes/clicks. The banks will also have access to each post under each of their own campaigns in case they want to see it in detail.
Each promoter will use our website to view and accept new campaign missions based on their preferences and the missions can also be queried via specific categories/filters. After making a public post on social media, the promoters will then paste the post url (that will contain the unique post id) back on our website, so we can validate the post.
Admin users have access to every page on the site, and data based on all the posts on the site.
