diff --git a/controllers/dnsupdate.go b/controllers/dnsupdate.go
index 85c64cd8c4..d90a970998 100644
--- a/controllers/dnsupdate.go
+++ b/controllers/dnsupdate.go
@@ -74,7 +74,7 @@ func (r *GslbReconciler) gslbDNSEndpoint(gslb *k8gbv1beta1.Gslb) (*externaldns.D
 
 		if len(externalTargets) > 0 {
 			switch gslb.Spec.Strategy.Type {
-			case roundRobinStrategy:
+			case roundRobinStrategy, geoStrategy:
 				finalTargets = append(finalTargets, externalTargets...)
 			case failoverStrategy:
 				// If cluster is Primary
@@ -107,6 +107,9 @@ func (r *GslbReconciler) gslbDNSEndpoint(gslb *k8gbv1beta1.Gslb) (*externaldns.D
 				RecordTTL:  ttl,
 				RecordType: "A",
 				Targets:    finalTargets,
+				Labels: externaldns.Labels{
+					"strategy": gslb.Spec.Strategy.Type,
+				},
 			}
 			gslbHosts = append(gslbHosts, dnsRecord)
 		}
diff --git a/controllers/gslb_controller.go b/controllers/gslb_controller.go
index 4aaab31990..e8de815344 100644
--- a/controllers/gslb_controller.go
+++ b/controllers/gslb_controller.go
@@ -56,6 +56,7 @@ type GslbReconciler struct {
 
 const (
 	gslbFinalizer                        = "k8gb.absa.oss/finalizer"
+	geoStrategy                          = "geoip"
 	roundRobinStrategy                   = "roundRobin"
 	failoverStrategy                     = "failover"
 	primaryGeoTagAnnotation              = "k8gb.io/primary-geotag"
diff --git a/controllers/gslb_controller_test.go b/controllers/gslb_controller_test.go
index 11ca645741..3c720116ba 100644
--- a/controllers/gslb_controller_test.go
+++ b/controllers/gslb_controller_test.go
@@ -316,7 +316,8 @@ func TestGslbCreatesDNSEndpointCRForHealthyIngressHosts(t *testing.T) {
 			DNSName:    "roundrobin.cloud.example.com",
 			RecordTTL:  30,
 			RecordType: "A",
-			Targets:    externaldns.Targets{"10.0.0.1", "10.0.0.2", "10.0.0.3"}},
+			Targets:    externaldns.Targets{"10.0.0.1", "10.0.0.2", "10.0.0.3"},
+			Labels:     externaldns.Labels{"strategy": "roundRobin"}},
 	}
 	ingressIPs := []corev1.LoadBalancerIngress{
 		{IP: "10.0.0.1"},
@@ -426,7 +427,8 @@ func TestCanGetExternalTargetsFromK8gbInAnotherLocation(t *testing.T) {
 			DNSName:    "roundrobin.cloud.example.com",
 			RecordTTL:  30,
 			RecordType: "A",
-			Targets:    externaldns.Targets{"10.0.0.1", "10.0.0.2", "10.0.0.3", "10.1.0.1", "10.1.0.2", "10.1.0.3"}},
+			Targets:    externaldns.Targets{"10.0.0.1", "10.0.0.2", "10.0.0.3", "10.1.0.1", "10.1.0.2", "10.1.0.3"},
+			Labels:     externaldns.Labels{"strategy": "roundRobin"}},
 	}
 	hrWant := map[string][]string{"roundrobin.cloud.example.com": {"10.0.0.1", "10.0.0.2", "10.0.0.3", "10.1.0.1", "10.1.0.2", "10.1.0.3"}}
 	ingressIPs := []corev1.LoadBalancerIngress{
@@ -510,6 +512,7 @@ func TestReturnsOwnRecordsUsingFailoverStrategyWhenPrimary(t *testing.T) {
 			RecordTTL:  30,
 			RecordType: "A",
 			Targets:    externaldns.Targets{"10.0.0.1", "10.0.0.2", "10.0.0.3"},
+			Labels:     externaldns.Labels{"strategy": "failover"},
 		},
 	}
 	ingressIPs := []corev1.LoadBalancerIngress{
@@ -564,6 +567,7 @@ func TestReturnsExternalRecordsUsingFailoverStrategy(t *testing.T) {
 			RecordTTL:  30,
 			RecordType: "A",
 			Targets:    externaldns.Targets{"10.1.0.1", "10.1.0.2", "10.1.0.3"},
+			Labels:     externaldns.Labels{"strategy": "failover"},
 		},
 	}
 	ingressIPs := []corev1.LoadBalancerIngress{
@@ -830,7 +834,8 @@ func TestResolvesLoadBalancerHostnameFromIngressStatus(t *testing.T) {
 			DNSName:    "roundrobin.cloud.example.com",
 			RecordTTL:  30,
 			RecordType: "A",
-			Targets:    externaldns.Targets{"1.0.0.1", "1.1.1.1"}},
+			Targets:    externaldns.Targets{"1.0.0.1", "1.1.1.1"},
+			Labels:     externaldns.Labels{"strategy": "roundRobin"}},
 	}
 	settings := provideSettings(t, customConfig)
 	dnsEndpoint := &externaldns.DNSEndpoint{ObjectMeta: metav1.ObjectMeta{Namespace: settings.gslb.Namespace, Name: settings.gslb.Name}}