diff --git a/charts/opentelemetry-operator/templates/_helpers.tpl b/charts/opentelemetry-operator/templates/_helpers.tpl
index 4d5cba0fd..9d2aeba7e 100644
--- a/charts/opentelemetry-operator/templates/_helpers.tpl
+++ b/charts/opentelemetry-operator/templates/_helpers.tpl
@@ -30,15 +30,20 @@ Create chart name and version as used by the chart label.
 {{- printf "%s-%s" .Chart.Name .Chart.Version | replace "+" "_" | trunc 63 | trimSuffix "-" }}
 {{- end }}
 
+{{/*
+Create Operator version.
+*/}}
+{{- define "opentelemetry-operator.appVersion" -}}
+{{ default .Chart.AppVersion .Values.manager.image.tag }}
+{{- end }}
+
 {{/*
 Common labels
 */}}
 {{- define "opentelemetry-operator.labels" -}}
 helm.sh/chart: {{ include "opentelemetry-operator.chart" . }}
 {{ include "opentelemetry-operator.selectorLabels" . }}
-{{- if .Chart.AppVersion }}
-app.kubernetes.io/version: {{ .Chart.AppVersion | quote }}
-{{- end }}
+app.kubernetes.io/version: {{ include "opentelemetry-operator.appVersion" . | quote }}
 app.kubernetes.io/managed-by: {{ .Release.Service }}
 app.kubernetes.io/instance: {{ .Release.Name }}
 {{- if .Values.additionalLabels }}
@@ -150,7 +155,7 @@ Return the name of the cert-manager.io/inject-ca-from annotation for webhooks an
 The image to use for opentelemetry-operator.
 */}}
 {{- define "opentelemetry-operator.image" -}}
-{{- printf "%s:%s" .Values.manager.image.repository (default .Chart.AppVersion .Values.manager.image.tag) }}
+{{- printf "%s:%s" .Values.manager.image.repository (include "opentelemetry-operator.appVersion" .) }}
 {{- end }}
 
 {{- define "opentelemetry-operator.featureGatesMap" -}}