diff --git a/integration_tests/__tests__/__snapshots__/console.test.js.snap b/integration_tests/__tests__/__snapshots__/console.test.js.snap
index ec173b3fb720..02d08692965e 100644
--- a/integration_tests/__tests__/__snapshots__/console.test.js.snap
+++ b/integration_tests/__tests__/__snapshots__/console.test.js.snap
@@ -1,7 +1,7 @@
 // Jest Snapshot v1, https://goo.gl/fbAQLP
 
 exports[`console printing 1`] = `
-" PASS  __tests__/console.test.js
+"PASS __tests__/console.test.js
   ● Console
 
     console.log __tests__/console.test.js:11
@@ -43,7 +43,7 @@ exports[`console printing with --verbose 1`] = `
 `;
 
 exports[`console printing with --verbose 2`] = `
-" PASS  __tests__/console.test.js
+"PASS __tests__/console.test.js
   ✓ works just fine
 
 "
@@ -61,7 +61,7 @@ Ran all test suites.
 exports[`does not print to console with --silent 1`] = `""`;
 
 exports[`does not print to console with --silent 2`] = `
-" PASS  __tests__/console.test.js
+"PASS __tests__/console.test.js
 
 "
 `;
diff --git a/integration_tests/__tests__/__snapshots__/console_log_output_when_run_in_band.test.js.snap b/integration_tests/__tests__/__snapshots__/console_log_output_when_run_in_band.test.js.snap
index 2d8e865a6cc6..2df77d9af3fd 100644
--- a/integration_tests/__tests__/__snapshots__/console_log_output_when_run_in_band.test.js.snap
+++ b/integration_tests/__tests__/__snapshots__/console_log_output_when_run_in_band.test.js.snap
@@ -1,7 +1,7 @@
 // Jest Snapshot v1, https://goo.gl/fbAQLP
 
 exports[`prints console.logs when run with forceExit 1`] = `
-" PASS  __tests__/a-banana.js
+"PASS __tests__/a-banana.js
   ✓ banana
 
 "
diff --git a/integration_tests/__tests__/__snapshots__/custom_reporters.test.js.snap b/integration_tests/__tests__/__snapshots__/custom_reporters.test.js.snap
index 438c382f298c..94375c276203 100644
--- a/integration_tests/__tests__/__snapshots__/custom_reporters.test.js.snap
+++ b/integration_tests/__tests__/__snapshots__/custom_reporters.test.js.snap
@@ -65,7 +65,7 @@ Object {
 `;
 
 exports[`Custom Reporters Integration default reporters enabled 1`] = `
-" PASS  __tests__/add.test.js
+"PASS __tests__/add.test.js
   Custom Reporters
     ✓ adds ok
 
diff --git a/integration_tests/__tests__/__snapshots__/failures.test.js.snap b/integration_tests/__tests__/__snapshots__/failures.test.js.snap
index bf9554f627e8..3180aa0bea2d 100644
--- a/integration_tests/__tests__/__snapshots__/failures.test.js.snap
+++ b/integration_tests/__tests__/__snapshots__/failures.test.js.snap
@@ -1,7 +1,7 @@
 // Jest Snapshot v1, https://goo.gl/fbAQLP
 
 exports[`not throwing Error objects 1`] = `
-" FAIL  __tests__/throw_number.test.js
+"FAIL __tests__/throw_number.test.js
   ● Test suite failed to run
 
     Expected an Error, but \\"1\\" was thrown
@@ -10,7 +10,7 @@ exports[`not throwing Error objects 1`] = `
 `;
 
 exports[`not throwing Error objects 2`] = `
-" FAIL  __tests__/throw_string.test.js
+"FAIL __tests__/throw_string.test.js
   ● Test suite failed to run
 
     Error
@@ -20,7 +20,7 @@ exports[`not throwing Error objects 2`] = `
 `;
 
 exports[`not throwing Error objects 3`] = `
-" FAIL  __tests__/throw_object.test.js
+"FAIL __tests__/throw_object.test.js
   ● Test suite failed to run
 
     Error: No message was provided
@@ -29,7 +29,7 @@ exports[`not throwing Error objects 3`] = `
 `;
 
 exports[`not throwing Error objects 4`] = `
-" FAIL  __tests__/assertion_count.test.js
+"FAIL __tests__/assertion_count.test.js
   ● .assertions() › throws
     expect(received).toBeTruthy()
     Expected value to be truthy, instead received
@@ -59,7 +59,7 @@ exports[`not throwing Error objects 4`] = `
 `;
 
 exports[`works with node assert 1`] = `
-" FAIL  __tests__/node_assertion_error.test.js
+"FAIL __tests__/node_assertion_error.test.js
   ● assert
 
     assert.equal(received, expected) or assert(received) 
diff --git a/integration_tests/__tests__/__snapshots__/globals.test.js.snap b/integration_tests/__tests__/__snapshots__/globals.test.js.snap
index b40dfdc8f509..f58cbac51190 100644
--- a/integration_tests/__tests__/__snapshots__/globals.test.js.snap
+++ b/integration_tests/__tests__/__snapshots__/globals.test.js.snap
@@ -1,7 +1,7 @@
 // Jest Snapshot v1, https://goo.gl/fbAQLP
 
 exports[`basic test constructs 1`] = `
-" PASS  __tests__/basic.test-constructs.test.js
+"PASS __tests__/basic.test-constructs.test.js
   ✓ it
   ✓ test
   describe
@@ -21,7 +21,7 @@ Ran all test suites.
 `;
 
 exports[`only 1`] = `
-" PASS  __tests__/only-constructs.test.js
+"PASS __tests__/only-constructs.test.js
   ✓ test.only
   ✓ it.only
   ✓ fit
@@ -47,7 +47,7 @@ Ran all test suites.
 `;
 
 exports[`only with expand arg 1`] = `
-" PASS  __tests__/only-constructs.test.js
+"PASS __tests__/only-constructs.test.js
   ○ it
   ✓ test.only
   ✓ it.only
@@ -73,7 +73,7 @@ Ran all test suites.
 `;
 
 exports[`skips 1`] = `
-" PASS  __tests__/skips-constructs.test.js
+"PASS __tests__/skips-constructs.test.js
   ✓ it
   ○ skipped 4 tests
   xdescribe
@@ -96,7 +96,7 @@ Ran all test suites.
 `;
 
 exports[`skips with expand arg 1`] = `
-" PASS  __tests__/skips-constructs.test.js
+"PASS __tests__/skips-constructs.test.js
   ✓ it
   ○ xtest
   ○ xit
@@ -123,7 +123,7 @@ Ran all test suites.
 `;
 
 exports[`tests with no implementation 1`] = `
-" PASS  __tests__/only-constructs.test.js
+"PASS __tests__/only-constructs.test.js
   ✓ it
   ○ skipped 2 tests
 
@@ -140,7 +140,7 @@ Ran all test suites.
 `;
 
 exports[`tests with no implementation with expand arg 1`] = `
-" PASS  __tests__/only-constructs.test.js
+"PASS __tests__/only-constructs.test.js
   ✓ it
   ○ it, no implementation
   ○ test, no implementation
diff --git a/integration_tests/__tests__/__snapshots__/jest.config.js.test.js.snap b/integration_tests/__tests__/__snapshots__/jest.config.js.test.js.snap
index 0bfe348ef455..70ecdfd1763f 100644
--- a/integration_tests/__tests__/__snapshots__/jest.config.js.test.js.snap
+++ b/integration_tests/__tests__/__snapshots__/jest.config.js.test.js.snap
@@ -8,7 +8,7 @@ exports[`traverses directory tree up until it finds jest.config 1`] = `
 `;
 
 exports[`traverses directory tree up until it finds jest.config 2`] = `
-" PASS  ../../../__tests__/a-banana.js
+"PASS ../../../__tests__/a-banana.js
   ✓ banana
   ✓ abc
 
@@ -25,7 +25,7 @@ Ran all test suites.
 `;
 
 exports[`works with jest.conf.js 1`] = `
-" PASS  __tests__/a-banana.js
+"PASS __tests__/a-banana.js
   ✓ banana
 
 "
diff --git a/integration_tests/__tests__/__snapshots__/module_name_mapper.test.js.snap b/integration_tests/__tests__/__snapshots__/module_name_mapper.test.js.snap
index d6895f2ed461..dfd436b63467 100644
--- a/integration_tests/__tests__/__snapshots__/module_name_mapper.test.js.snap
+++ b/integration_tests/__tests__/__snapshots__/module_name_mapper.test.js.snap
@@ -1,14 +1,14 @@
 // Jest Snapshot v1, https://goo.gl/fbAQLP
 
 exports[`moduleNameMapper correct configuration 1`] = `
-" PASS  __tests__/index.js
+"PASS __tests__/index.js
   ✓ moduleNameMapping correct configuration
 
 "
 `;
 
 exports[`moduleNameMapper wrong configuration 1`] = `
-" FAIL  __tests__/index.js
+"FAIL __tests__/index.js
   ● Test suite failed to run
 
     Configuration error:
diff --git a/integration_tests/__tests__/__snapshots__/multi_project_runner.test.js.snap b/integration_tests/__tests__/__snapshots__/multi_project_runner.test.js.snap
index e843354d2ac5..bc4d06f6247a 100644
--- a/integration_tests/__tests__/__snapshots__/multi_project_runner.test.js.snap
+++ b/integration_tests/__tests__/__snapshots__/multi_project_runner.test.js.snap
@@ -1,7 +1,7 @@
 // Jest Snapshot v1, https://goo.gl/fbAQLP
 
 exports[`can pass projects or global config 1`] = `
-"Test Suites: 2 failed, 2 total
+"Test Suites: 3 failed, 3 total
 Tests:       0 total
 Snapshots:   0 total
 Time:        <<REPLACED>>
@@ -10,29 +10,31 @@ Ran all test suites.
 `;
 
 exports[`can pass projects or global config 2`] = `
-"Test Suites: 2 passed, 2 total
-Tests:       2 passed, 2 total
+"Test Suites: 3 passed, 3 total
+Tests:       3 passed, 3 total
 Snapshots:   0 total
 Time:        <<REPLACED>>
-Ran all test suites in 2 projects.
+Ran all test suites in 3 projects.
 "
 `;
 
 exports[`can pass projects or global config 3`] = `
-"PASS  project1/__tests__/file1.test.js
-PASS  project2/__tests__/file1.test.js"
+"PASS BACKEND project1/__tests__/file1.test.js
+PASS UI project3/__tests__/file1.test.js
+PASS project2/__tests__/file1.test.js"
 `;
 
 exports[`can pass projects or global config 4`] = `
-"Test Suites: 2 passed, 2 total
-Tests:       2 passed, 2 total
+"Test Suites: 3 passed, 3 total
+Tests:       3 passed, 3 total
 Snapshots:   0 total
 Time:        <<REPLACED>>
-Ran all test suites in 2 projects.
+Ran all test suites in 3 projects.
 "
 `;
 
 exports[`can pass projects or global config 5`] = `
-"PASS  project1/__tests__/file1.test.js
-PASS  project2/__tests__/file1.test.js"
+"PASS BACKEND project1/__tests__/file1.test.js
+PASS UI project3/__tests__/file1.test.js
+PASS project2/__tests__/file1.test.js"
 `;
diff --git a/integration_tests/__tests__/__snapshots__/timeouts.test.js.snap b/integration_tests/__tests__/__snapshots__/timeouts.test.js.snap
index 13b00317ee7a..e87aad8f0993 100644
--- a/integration_tests/__tests__/__snapshots__/timeouts.test.js.snap
+++ b/integration_tests/__tests__/__snapshots__/timeouts.test.js.snap
@@ -1,7 +1,7 @@
 // Jest Snapshot v1, https://goo.gl/fbAQLP
 
 exports[`does not exceed the timeout 1`] = `
-" PASS  __tests__/a-banana.js
+"PASS __tests__/a-banana.js
   ✓ banana
 
 "
diff --git a/integration_tests/__tests__/compare_dom_nodes.test.js b/integration_tests/__tests__/compare_dom_nodes.test.js
index fdee8eeebe70..ee5e985ba452 100644
--- a/integration_tests/__tests__/compare_dom_nodes.test.js
+++ b/integration_tests/__tests__/compare_dom_nodes.test.js
@@ -17,5 +17,5 @@ skipOnWindows.suite();
 test('does not crash when expect involving a DOM node fails', () => {
   const result = runJest('compare-dom-nodes');
 
-  expect(result.stderr).toContain('FAIL  __tests__/failed-assertion.js');
+  expect(result.stderr).toContain('FAIL __tests__/failed-assertion.js');
 });
diff --git a/integration_tests/__tests__/find_related_files.test.js b/integration_tests/__tests__/find_related_files.test.js
index 4628944af8ef..431455803498 100644
--- a/integration_tests/__tests__/find_related_files.test.js
+++ b/integration_tests/__tests__/find_related_files.test.js
@@ -38,7 +38,7 @@ test('runs tests related to filename', () => {
   expect(stdout).toMatch(/no tests found/i);
 
   const {stderr} = runJest(DIR, ['--findRelatedTests', 'a.js']);
-  expect(stderr).toMatch('PASS  __tests__/test.test.js');
+  expect(stderr).toMatch('PASS __tests__/test.test.js');
 
   const summaryMsg = 'Ran all test suites related to files matching /a.js/i.';
   expect(stderr).toMatch(summaryMsg);
diff --git a/integration_tests/__tests__/jest_require_actual.test.js b/integration_tests/__tests__/jest_require_actual.test.js
index ba31d5f208fd..c46dee245eb9 100644
--- a/integration_tests/__tests__/jest_require_actual.test.js
+++ b/integration_tests/__tests__/jest_require_actual.test.js
@@ -41,8 +41,8 @@ test('understands dependencies using require.requireActual', () => {
   ({stdout, stderr} = runJest(DIR, ['--findRelatedTests', 'a.js']));
 
   expect(stdout).not.toMatch('No tests found');
-  expect(stderr).toMatch('PASS  __tests__/a.test.js');
-  expect(stderr).not.toMatch('PASS  __tests__/b.test.js');
+  expect(stderr).toMatch('PASS __tests__/a.test.js');
+  expect(stderr).not.toMatch('PASS __tests__/b.test.js');
 
   // change to jest.requireActual
   writeFiles(DIR, {
@@ -55,6 +55,6 @@ test('understands dependencies using require.requireActual', () => {
 
   ({stderr, stdout} = runJest(DIR, ['--findRelatedTests', 'a.js']));
   expect(stdout).not.toMatch('No tests found');
-  expect(stderr).toMatch('PASS  __tests__/a.test.js');
-  expect(stderr).not.toMatch('PASS  __tests__/b.test.js');
+  expect(stderr).toMatch('PASS __tests__/a.test.js');
+  expect(stderr).not.toMatch('PASS __tests__/b.test.js');
 });
diff --git a/integration_tests/__tests__/jest_require_mock.test.js b/integration_tests/__tests__/jest_require_mock.test.js
index 766f07677cd0..972edb47a2b4 100644
--- a/integration_tests/__tests__/jest_require_mock.test.js
+++ b/integration_tests/__tests__/jest_require_mock.test.js
@@ -41,8 +41,8 @@ test('understands dependencies using require.requireMock', () => {
   ({stdout, stderr} = runJest(DIR, ['--findRelatedTests', 'a.js']));
 
   expect(stdout).not.toMatch('No tests found');
-  expect(stderr).toMatch('PASS  __tests__/a.test.js');
-  expect(stderr).not.toMatch('PASS  __tests__/b.test.js');
+  expect(stderr).toMatch('PASS __tests__/a.test.js');
+  expect(stderr).not.toMatch('PASS __tests__/b.test.js');
 
   // change to jest.requireMock
   writeFiles(DIR, {
@@ -55,6 +55,6 @@ test('understands dependencies using require.requireMock', () => {
 
   ({stderr, stdout} = runJest(DIR, ['--findRelatedTests', 'a.js']));
   expect(stdout).not.toMatch('No tests found');
-  expect(stderr).toMatch('PASS  __tests__/a.test.js');
-  expect(stderr).not.toMatch('PASS  __tests__/b.test.js');
+  expect(stderr).toMatch('PASS __tests__/a.test.js');
+  expect(stderr).not.toMatch('PASS __tests__/b.test.js');
 });
diff --git a/integration_tests/__tests__/log_heap_usage.test.js b/integration_tests/__tests__/log_heap_usage.test.js
index fe8e6a006804..1246fb037f1d 100644
--- a/integration_tests/__tests__/log_heap_usage.test.js
+++ b/integration_tests/__tests__/log_heap_usage.test.js
@@ -30,5 +30,5 @@ test('logs memory usage', () => {
   });
 
   const {stderr} = runJest(DIR, ['--logHeapUsage']);
-  expect(stderr).toMatch(/PASS\s{2}__tests__\/a-banana.js.*\d+ MB heap size/);
+  expect(stderr).toMatch(/PASS\s__tests__\/a-banana.js.*\d+ MB heap size/);
 });
diff --git a/integration_tests/__tests__/multi_project_runner.test.js b/integration_tests/__tests__/multi_project_runner.test.js
index 24d8d3b29377..1ff2fa796c16 100644
--- a/integration_tests/__tests__/multi_project_runner.test.js
+++ b/integration_tests/__tests__/multi_project_runner.test.js
@@ -48,13 +48,19 @@ test('can pass projects or global config', () => {
       test('file1', () => {});
     `,
     'project1/file1.js': fileContentWithProvidesModule('file1'),
-    'project1/jest.config.js': `module.exports = {rootDir: './'}`,
+    'project1/jest.config.js': `module.exports = {rootDir: './', displayName: 'BACKEND'}`,
     'project2/__tests__/file1.test.js': `
       const file1 = require('file1');
       test('file1', () => {});
     `,
     'project2/file1.js': fileContentWithProvidesModule('file1'),
     'project2/jest.config.js': `module.exports = {rootDir: './'}`,
+    'project3/__tests__/file1.test.js': `
+      const file1 = require('file1');
+      test('file1', () => {});
+    `,
+    'project3/file1.js': fileContentWithProvidesModule('file1'),
+    'project3/jest.config.js': `module.exports = {rootDir: './', displayName: 'UI'}`,
   });
   let stderr;
 
@@ -68,12 +74,18 @@ test('can pass projects or global config', () => {
   writeFiles(DIR, {
     'global_config.js': `
       module.exports = {
-        projects: ['project1/', 'project2/'],
+        projects: ['project1/', 'project2/', 'project3/'],
       };
     `,
   });
 
-  ({stderr} = runJest(DIR, ['-i', '--projects', 'project1', 'project2']));
+  ({stderr} = runJest(DIR, [
+    '-i',
+    '--projects',
+    'project1',
+    'project2',
+    'project3',
+  ]));
 
   const result1 = extractSummary(stderr);
   expect(result1.summary).toMatchSnapshot();
@@ -161,8 +173,8 @@ test('resolves projects and their <rootDir> properly', () => {
   ({stderr} = runJest(DIR));
 
   expect(stderr).toMatch('Ran all test suites in 2 projects.');
-  expect(stderr).toMatch(' PASS  project1/__tests__/test.test.js');
-  expect(stderr).toMatch(' PASS  project2/__tests__/test.test.js');
+  expect(stderr).toMatch('PASS project1/__tests__/test.test.js');
+  expect(stderr).toMatch('PASS project2/__tests__/test.test.js');
 
   // Use globs
   writeFiles(DIR, {
@@ -177,8 +189,8 @@ test('resolves projects and their <rootDir> properly', () => {
 
   ({stderr} = runJest(DIR));
   expect(stderr).toMatch('Ran all test suites in 2 projects.');
-  expect(stderr).toMatch(' PASS  project1/__tests__/test.test.js');
-  expect(stderr).toMatch(' PASS  project2/__tests__/test.test.js');
+  expect(stderr).toMatch('PASS project1/__tests__/test.test.js');
+  expect(stderr).toMatch('PASS project2/__tests__/test.test.js');
 
   // Include two projects that will resolve to the same config
   writeFiles(DIR, {
diff --git a/integration_tests/__tests__/only_changed.test.js b/integration_tests/__tests__/only_changed.test.js
index 12edc3342227..e1d591f3ba37 100644
--- a/integration_tests/__tests__/only_changed.test.js
+++ b/integration_tests/__tests__/only_changed.test.js
@@ -46,7 +46,7 @@ test('run only changed files', () => {
   expect(stdout).toMatch('No tests found related to files');
 
   ({stderr} = runJest(DIR, ['-o', '--lastCommit']));
-  expect(stderr).toMatch('PASS  __tests__/file1.test.js');
+  expect(stderr).toMatch('PASS __tests__/file1.test.js');
 
   writeFiles(DIR, {
     '__tests__/file2.test.js': `require('../file2'); test('file2', () => {});`,
@@ -57,9 +57,9 @@ test('run only changed files', () => {
 
   ({stderr} = runJest(DIR, ['-o']));
 
-  expect(stderr).not.toMatch('PASS  __tests__/file1.test.js');
-  expect(stderr).toMatch('PASS  __tests__/file2.test.js');
-  expect(stderr).toMatch('PASS  __tests__/file3.test.js');
+  expect(stderr).not.toMatch('PASS __tests__/file1.test.js');
+  expect(stderr).toMatch('PASS __tests__/file2.test.js');
+  expect(stderr).toMatch('PASS __tests__/file3.test.js');
 
   run(`${GIT} add .`, DIR);
   run(`${GIT} commit -m "second"`, DIR);
@@ -72,9 +72,9 @@ test('run only changed files', () => {
   });
 
   ({stderr} = runJest(DIR, ['-o']));
-  expect(stderr).not.toMatch('PASS  __tests__/file1.test.js');
-  expect(stderr).toMatch('PASS  __tests__/file2.test.js');
-  expect(stderr).toMatch('PASS  __tests__/file3.test.js');
+  expect(stderr).not.toMatch('PASS __tests__/file1.test.js');
+  expect(stderr).toMatch('PASS __tests__/file2.test.js');
+  expect(stderr).toMatch('PASS __tests__/file3.test.js');
 });
 
 test('onlyChanged in config is overwritten by --all or testPathPattern', () => {
@@ -101,7 +101,7 @@ test('onlyChanged in config is overwritten by --all or testPathPattern', () => {
   );
 
   ({stderr} = runJest(DIR, ['--lastCommit']));
-  expect(stderr).toMatch('PASS  __tests__/file1.test.js');
+  expect(stderr).toMatch('PASS __tests__/file1.test.js');
 
   writeFiles(DIR, {
     '__tests__/file2.test.js': `require('../file2'); test('file2', () => {});`,
@@ -112,9 +112,9 @@ test('onlyChanged in config is overwritten by --all or testPathPattern', () => {
 
   ({stderr} = runJest(DIR));
 
-  expect(stderr).not.toMatch('PASS  __tests__/file1.test.js');
-  expect(stderr).toMatch('PASS  __tests__/file2.test.js');
-  expect(stderr).toMatch('PASS  __tests__/file3.test.js');
+  expect(stderr).not.toMatch('PASS __tests__/file1.test.js');
+  expect(stderr).toMatch('PASS __tests__/file2.test.js');
+  expect(stderr).toMatch('PASS __tests__/file3.test.js');
 
   run(`${GIT} add .`, DIR);
   run(`${GIT} commit -m "second"`, DIR);
@@ -124,7 +124,7 @@ test('onlyChanged in config is overwritten by --all or testPathPattern', () => {
 
   ({stderr, stdout} = runJest(DIR, ['file2.test.js']));
   expect(stdout).not.toMatch('No tests found related to files');
-  expect(stderr).toMatch('PASS  __tests__/file2.test.js');
+  expect(stderr).toMatch('PASS __tests__/file2.test.js');
   expect(stderr).toMatch('1 total');
 
   writeFiles(DIR, {
@@ -132,14 +132,14 @@ test('onlyChanged in config is overwritten by --all or testPathPattern', () => {
   });
 
   ({stderr} = runJest(DIR));
-  expect(stderr).not.toMatch('PASS  __tests__/file1.test.js');
-  expect(stderr).toMatch('PASS  __tests__/file2.test.js');
-  expect(stderr).toMatch('PASS  __tests__/file3.test.js');
+  expect(stderr).not.toMatch('PASS __tests__/file1.test.js');
+  expect(stderr).toMatch('PASS __tests__/file2.test.js');
+  expect(stderr).toMatch('PASS __tests__/file3.test.js');
 
   ({stderr} = runJest(DIR, ['--all']));
-  expect(stderr).toMatch('PASS  __tests__/file1.test.js');
-  expect(stderr).toMatch('PASS  __tests__/file2.test.js');
-  expect(stderr).toMatch('PASS  __tests__/file3.test.js');
+  expect(stderr).toMatch('PASS __tests__/file1.test.js');
+  expect(stderr).toMatch('PASS __tests__/file2.test.js');
+  expect(stderr).toMatch('PASS __tests__/file3.test.js');
 });
 
 test('gets changed files for hg', async () => {
@@ -174,7 +174,7 @@ test('gets changed files for hg', async () => {
   });
 
   ({stdout, stderr} = runJest(DIR, ['-o']));
-  expect(stderr).toMatch('PASS  __tests__/file2.test.js');
+  expect(stderr).toMatch('PASS __tests__/file2.test.js');
 
   run(`${HG} add .`, DIR);
   run(`${HG} commit -m "test2"`, DIR);
@@ -184,10 +184,10 @@ test('gets changed files for hg', async () => {
   });
 
   ({stdout, stderr} = runJest(DIR, ['-o']));
-  expect(stderr).toMatch('PASS  __tests__/file3.test.js');
-  expect(stderr).not.toMatch('PASS  __tests__/file2.test.js');
+  expect(stderr).toMatch('PASS __tests__/file3.test.js');
+  expect(stderr).not.toMatch('PASS __tests__/file2.test.js');
 
   ({stdout, stderr} = runJest(DIR, ['-o', '--changedFilesWithAncestor']));
-  expect(stderr).toMatch('PASS  __tests__/file2.test.js');
-  expect(stderr).toMatch('PASS  __tests__/file3.test.js');
+  expect(stderr).toMatch('PASS __tests__/file2.test.js');
+  expect(stderr).toMatch('PASS __tests__/file3.test.js');
 });
diff --git a/packages/jest-cli/src/reporters/Status.js b/packages/jest-cli/src/reporters/Status.js
index 428a8b35e77f..7c2267920893 100644
--- a/packages/jest-cli/src/reporters/Status.js
+++ b/packages/jest-cli/src/reporters/Status.js
@@ -13,7 +13,13 @@ import type {ProjectConfig, Path} from 'types/Config';
 import type {ReporterOnStartOptions} from 'types/Reporters';
 
 import chalk from 'chalk';
-import {getSummary, trimAndFormatPath, wrapAnsiString} from './utils';
+import stringLength from 'string-length';
+import {
+  getSummary,
+  trimAndFormatPath,
+  wrapAnsiString,
+  printDisplayName,
+} from './utils';
 
 const RUNNING_TEXT = ' RUNS ';
 const RUNNING = chalk.reset.inverse.yellow.bold(RUNNING_TEXT) + ' ';
@@ -136,15 +142,16 @@ class Status {
     this._currentTests.get().forEach(record => {
       if (record) {
         const {config, testPath} = record;
+
+        const projectDisplayName = config.displayName
+          ? printDisplayName(config) + ' '
+          : '';
+        const prefix = RUNNING + projectDisplayName;
+
         content +=
           wrapAnsiString(
-            RUNNING +
-              trimAndFormatPath(
-                RUNNING_TEXT.length + 1,
-                config,
-                testPath,
-                width,
-              ),
+            prefix +
+              trimAndFormatPath(stringLength(prefix), config, testPath, width),
             width,
           ) + '\n';
       }
diff --git a/packages/jest-cli/src/reporters/__tests__/default_reporter.test.js b/packages/jest-cli/src/reporters/__tests__/default_reporter.test.js
index 45710329751f..dd96671c1a13 100644
--- a/packages/jest-cli/src/reporters/__tests__/default_reporter.test.js
+++ b/packages/jest-cli/src/reporters/__tests__/default_reporter.test.js
@@ -62,7 +62,7 @@ afterEach(() => {
 });
 
 test('normal output, everything goes to stdout', () => {
-  const reporter = new DefaultReporter({useStderr: false});
+  const reporter = new DefaultReporter({rootDir: '', useStderr: false});
 
   reporter.onRunStart(aggregatedResults, options);
   reporter.onTestStart(testCase);
@@ -75,7 +75,7 @@ test('normal output, everything goes to stdout', () => {
 });
 
 test('when using stderr as output, no stdout call is made', () => {
-  const reporter = new DefaultReporter({useStderr: true});
+  const reporter = new DefaultReporter({rootDir: '', useStderr: true});
 
   reporter.onRunStart(aggregatedResults, options);
   reporter.onTestStart(testCase);
diff --git a/packages/jest-cli/src/reporters/default_reporter.js b/packages/jest-cli/src/reporters/default_reporter.js
index 84eb33eb6258..ded771dbffb2 100644
--- a/packages/jest-cli/src/reporters/default_reporter.js
+++ b/packages/jest-cli/src/reporters/default_reporter.js
@@ -174,7 +174,7 @@ class DefaultReporter extends BaseReporter {
     result: TestResult,
   ) {
     if (!result.skipped) {
-      this.log(getResultHeader(result, config));
+      this.log(getResultHeader(result, this._globalConfig, config));
 
       const consoleBuffer = result.console;
       if (consoleBuffer && consoleBuffer.length) {
diff --git a/packages/jest-cli/src/reporters/get_result_header.js b/packages/jest-cli/src/reporters/get_result_header.js
index fcd7bd64192d..f1fedc71880a 100644
--- a/packages/jest-cli/src/reporters/get_result_header.js
+++ b/packages/jest-cli/src/reporters/get_result_header.js
@@ -8,19 +8,31 @@
  * @flow
  */
 
-import type {Path} from 'types/Config';
+import type {GlobalConfig, ProjectConfig} from 'types/Config';
 import type {TestResult} from 'types/TestResult';
 
 import chalk from 'chalk';
-import {formatTestPath} from './utils';
+import {formatTestPath, printDisplayName} from './utils';
 
 const LONG_TEST_COLOR = chalk.reset.bold.bgRed;
 // Explicitly reset for these messages since they can get written out in the
 // middle of error logging
-const FAIL = chalk.reset.inverse.bold.red(' FAIL ');
-const PASS = chalk.reset.inverse.bold.green(' PASS ');
+const FAIL_TEXT = 'FAIL';
+const PASS_TEXT = 'PASS';
 
-module.exports = (result: TestResult, config: {rootDir: Path}) => {
+const FAIL = chalk.supportsColor
+  ? chalk.reset.inverse.bold.red(` ${FAIL_TEXT} `)
+  : FAIL_TEXT;
+
+const PASS = chalk.supportsColor
+  ? chalk.reset.inverse.bold.green(` ${PASS_TEXT} `)
+  : PASS_TEXT;
+
+module.exports = (
+  result: TestResult,
+  globalConfig: GlobalConfig,
+  projectConfig?: ProjectConfig,
+) => {
   const testPath = result.testFilePath;
   const status =
     result.numFailingTests > 0 || result.testExecError ? FAIL : PASS;
@@ -39,8 +51,15 @@ module.exports = (result: TestResult, config: {rootDir: Path}) => {
     testDetail.push(`${toMB(result.memoryUsage)} MB heap size`);
   }
 
+  const projectDisplayName =
+    projectConfig && projectConfig.displayName
+      ? printDisplayName(projectConfig) + ' '
+      : '';
+
   return (
-    `${status} ${formatTestPath(config, testPath)}` +
-    (testDetail.length ? ` (${testDetail.join(', ')})` : '')
+    `${status} ${projectDisplayName}${formatTestPath(
+      projectConfig ? projectConfig : globalConfig,
+      testPath,
+    )}` + (testDetail.length ? ` (${testDetail.join(', ')})` : '')
   );
 };
diff --git a/packages/jest-cli/src/reporters/utils.js b/packages/jest-cli/src/reporters/utils.js
index 266651888c00..d8e8155ce098 100644
--- a/packages/jest-cli/src/reporters/utils.js
+++ b/packages/jest-cli/src/reporters/utils.js
@@ -8,7 +8,7 @@
  * @flow
  */
 
-import type {Path} from 'types/Config';
+import type {Path, ProjectConfig} from 'types/Config';
 import type {AggregatedResult} from 'types/TestResult';
 
 import path from 'path';
@@ -23,6 +23,18 @@ type SummaryOptions = {|
 
 const PROGRESS_BAR_WIDTH = 40;
 
+const printDisplayName = (config: ProjectConfig) => {
+  const {displayName} = config;
+
+  if (displayName) {
+    return chalk.supportsColor
+      ? chalk.reset.inverse.white.dim(` ${displayName} `)
+      : displayName;
+  }
+
+  return '';
+};
+
 const trimAndFormatPath = (
   pad: number,
   config: {rootDir: Path},
@@ -235,6 +247,7 @@ module.exports = {
   formatTestPath,
   getSummary,
   pluralize,
+  printDisplayName,
   relativePath,
   trimAndFormatPath,
   wrapAnsiString,
diff --git a/packages/jest-config/src/index.js b/packages/jest-config/src/index.js
index decf9f41ab5b..c92558f6fba5 100644
--- a/packages/jest-config/src/index.js
+++ b/packages/jest-config/src/index.js
@@ -120,6 +120,7 @@ const getConfigs = (
       cacheDirectory: options.cacheDirectory,
       clearMocks: options.clearMocks,
       coveragePathIgnorePatterns: options.coveragePathIgnorePatterns,
+      displayName: options.displayName,
       globals: options.globals,
       haste: options.haste,
       moduleDirectories: options.moduleDirectories,
diff --git a/packages/jest-config/src/normalize.js b/packages/jest-config/src/normalize.js
index c823adc13602..1f6e24290a7e 100644
--- a/packages/jest-config/src/normalize.js
+++ b/packages/jest-config/src/normalize.js
@@ -453,6 +453,7 @@ function normalize(options: InitialOptions, argv: Argv) {
       case 'collectCoverage':
       case 'coverageReporters':
       case 'coverageThreshold':
+      case 'displayName':
       case 'expand':
       case 'globals':
       case 'findRelatedTests':
diff --git a/packages/jest-config/src/valid_config.js b/packages/jest-config/src/valid_config.js
index 0aa0f32e9a47..66139c1ad5ea 100644
--- a/packages/jest-config/src/valid_config.js
+++ b/packages/jest-config/src/valid_config.js
@@ -36,6 +36,7 @@ module.exports = ({
       branches: 50,
     },
   },
+  displayName: 'project-name',
   expand: false,
   forceExit: false,
   globals: {},
diff --git a/test_utils.js b/test_utils.js
index 2daf3bfa41f7..45c5aef89582 100644
--- a/test_utils.js
+++ b/test_utils.js
@@ -60,6 +60,7 @@ const DEFAULT_PROJECT_CONFIG: ProjectConfig = {
   cacheDirectory: '/test_cache_dir/',
   clearMocks: false,
   coveragePathIgnorePatterns: [],
+  displayName: undefined,
   globals: {},
   haste: {
     providesModuleNodeModules: [],
diff --git a/types/Config.js b/types/Config.js
index 47ab2ac9c116..33e809f8d7a7 100644
--- a/types/Config.js
+++ b/types/Config.js
@@ -77,6 +77,7 @@ export type InitialOptions = {
   coveragePathIgnorePatterns?: Array<string>,
   coverageReporters?: Array<string>,
   coverageThreshold?: {global: {[key: string]: number}},
+  displayName?: string,
   expand?: boolean,
   findRelatedTests?: boolean,
   forceExit?: boolean,
@@ -187,6 +188,7 @@ export type ProjectConfig = {|
   cacheDirectory: Path,
   clearMocks: boolean,
   coveragePathIgnorePatterns: Array<string>,
+  displayName: ?string,
   globals: ConfigGlobals,
   haste: HasteConfig,
   moduleDirectories: Array<string>,