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Email Opened Schema

https://ns.adobe.com/xdm/mixins/events/emailopened

Use to capture details when a person opens a marketing email.

Abstract Extensible Status Identifiable Custom Properties Additional Properties Defined In
Can be instantiated Yes Experimental No Forbidden Permitted mixins/experience-event/events/emailopened.schema.json

Email Opened Example

{}

Email Opened Properties

Property Type Required Defined by
xdm:device object Optional Email Opened (this schema)
xdm:directMarketing object Optional Email Opened (this schema)
xdm:environment object Optional Email Opened (this schema)
* any Additional this schema allows additional properties

xdm:device

Device

xdm:device

  • is optional
  • type: object
  • defined in this schema

xdm:device Type

object with following properties:

Property Type Required
xdm:isMobileDevice boolean Optional
xdm:model string Optional

xdm:isMobileDevice

Is Mobile Device

Boolean that indicates if device used was a mobile device.

xdm:isMobileDevice

  • is optional
  • type: boolean
xdm:isMobileDevice Type

boolean

xdm:model

Model

The name of the model for the device. This is the common, human-readable, or marketing name for the device. For example, the 'iPhone 6S' is a particular model of mobile phone.

xdm:model

  • is optional
  • type: string
xdm:model Type

string

xdm:directMarketing

Direct marketing

xdm:directMarketing

  • is optional
  • type: object
  • defined in this schema

xdm:directMarketing Type

object with following properties:

Property Type Required
xdm:mailingID string Optional
xdm:mailingName string Optional
xdm:testVariantID string Optional
xdm:testVariantName string Optional

xdm:mailingID

Mailing ID

Unique ID of the email asset.

xdm:mailingID

  • is optional
  • type: string
xdm:mailingID Type

string

xdm:mailingName

Mailing Name

Friendly name of the email asset.

xdm:mailingName

  • is optional
  • type: string
xdm:mailingName Type

string

xdm:testVariantID

Test Variant ID

Unique ID of the test variant of the email asset.

xdm:testVariantID

  • is optional
  • type: string
xdm:testVariantID Type

string

xdm:testVariantName

Test Variant Name

Friendly name of the test variant of the email asset.

xdm:testVariantName

  • is optional
  • type: string
xdm:testVariantName Type

string

xdm:environment

Environment

The information related to web page and link of the ExperienceEvent.

xdm:environment

  • is optional
  • type: object
  • defined in this schema

xdm:environment Type

object with following properties:

Property Type Required
xdm:browserDetails object Optional
xdm:operatingSystem string Optional

xdm:browserDetails

Browser details

The browser specific details such as browser name, version, javascript version, user agent string, and accept language.

xdm:browserDetails

  • is optional
  • type: object
xdm:browserDetails Type

Unknown type object.

{
  "title": "Browser details",
  "type": "object",
  "description": "The browser specific details such as browser name, version, javascript version, user agent string, and accept language.",
  "properties": {
    "xdm:userAgent": {
      "title": "User agent",
      "type": "string",
      "description": "The HTTP user-agent string from the client request."
    }
  },
  "simpletype": "`object`"
}

xdm:operatingSystem

Operating system

The name of the operating system used when the observation was made. The attribute should not contain any version information such as '10.5.3', but instead contain 'edition' designations such as 'Ultimate' or 'Professional'.

xdm:operatingSystem

  • is optional
  • type: string
xdm:operatingSystem Type

string