diff --git a/cmd/collector/app/handler/zipkin_receiver.go b/cmd/collector/app/handler/zipkin_receiver.go
index f2cbff9160e..a477c970bf1 100644
--- a/cmd/collector/app/handler/zipkin_receiver.go
+++ b/cmd/collector/app/handler/zipkin_receiver.go
@@ -69,6 +69,9 @@ func startZipkinReceiver(
 	}
 
 	consumerAdapter := newConsumerDelegate(logger, spanProcessor, tm)
+	// reset Zipkin spanFormat
+	consumerAdapter.batchConsumer.spanOptions.SpanFormat = processor.ZipkinSpanFormat
+
 	nextConsumer, err := newTraces(consumerAdapter.consume)
 	if err != nil {
 		return nil, fmt.Errorf("could not create Zipkin consumer: %w", err)
diff --git a/cmd/collector/app/handler/zipkin_receiver_test.go b/cmd/collector/app/handler/zipkin_receiver_test.go
index 8d783588de6..54abedd1964 100644
--- a/cmd/collector/app/handler/zipkin_receiver_test.go
+++ b/cmd/collector/app/handler/zipkin_receiver_test.go
@@ -23,6 +23,7 @@ import (
 	"go.opentelemetry.io/collector/receiver"
 
 	"github.com/jaegertracing/jaeger/cmd/collector/app/flags"
+	"github.com/jaegertracing/jaeger/cmd/collector/app/processor"
 	zipkinthrift "github.com/jaegertracing/jaeger/model/converter/thrift/zipkin"
 	"github.com/jaegertracing/jaeger/pkg/tenancy"
 	"github.com/jaegertracing/jaeger/pkg/testutils"
@@ -126,6 +127,7 @@ func TestZipkinReceiver(t *testing.T) {
 				t.Logf("response: %s %s", response.Status, string(bodyBytes))
 			}
 			require.NoError(t, response.Body.Close())
+			require.Equal(t, processor.ZipkinSpanFormat, spanProcessor.getSpanFormat())
 		})
 	}
 }