diff --git a/network/ipfs_impl.go b/network/ipfs_impl.go
index 52ee64c6..005cfd58 100644
--- a/network/ipfs_impl.go
+++ b/network/ipfs_impl.go
@@ -8,15 +8,16 @@ import (
 	"time"
 
 	bsmsg "github.com/ipfs/go-bitswap/message"
-	"github.com/libp2p/go-libp2p-core/helpers"
 
 	cid "github.com/ipfs/go-cid"
 	logging "github.com/ipfs/go-log"
 	"github.com/libp2p/go-libp2p-core/connmgr"
+	"github.com/libp2p/go-libp2p-core/helpers"
 	"github.com/libp2p/go-libp2p-core/host"
 	"github.com/libp2p/go-libp2p-core/network"
 	"github.com/libp2p/go-libp2p-core/peer"
 	peerstore "github.com/libp2p/go-libp2p-core/peerstore"
+	"github.com/libp2p/go-libp2p-core/protocol"
 	"github.com/libp2p/go-libp2p-core/routing"
 	msgio "github.com/libp2p/go-msgio"
 	ma "github.com/multiformats/go-multiaddr"
@@ -27,10 +28,19 @@ var log = logging.Logger("bitswap_network")
 var sendMessageTimeout = time.Minute * 10
 
 // NewFromIpfsHost returns a BitSwapNetwork supported by underlying IPFS host.
-func NewFromIpfsHost(host host.Host, r routing.ContentRouting) BitSwapNetwork {
+func NewFromIpfsHost(host host.Host, r routing.ContentRouting, opts ...NetOpt) BitSwapNetwork {
+	s := Settings{}
+	for _, opt := range opts {
+		opt(&s)
+	}
+
 	bitswapNetwork := impl{
 		host:    host,
 		routing: r,
+
+		protocolBitswap:       s.ProtocolPrefix + ProtocolBitswap,
+		protocolBitswapOne:    s.ProtocolPrefix + ProtocolBitswapOne,
+		protocolBitswapNoVers: s.ProtocolPrefix + ProtocolBitswapNoVers,
 	}
 	return &bitswapNetwork
 }
@@ -41,6 +51,10 @@ type impl struct {
 	host    host.Host
 	routing routing.ContentRouting
 
+	protocolBitswap       protocol.ID
+	protocolBitswapOne    protocol.ID
+	protocolBitswapNoVers protocol.ID
+
 	// inbound messages from the network are forwarded to the receiver
 	receiver Receiver
 
@@ -48,7 +62,8 @@ type impl struct {
 }
 
 type streamMessageSender struct {
-	s network.Stream
+	s     network.Stream
+	bsnet *impl
 }
 
 func (s *streamMessageSender) Close() error {
@@ -60,10 +75,10 @@ func (s *streamMessageSender) Reset() error {
 }
 
 func (s *streamMessageSender) SendMsg(ctx context.Context, msg bsmsg.BitSwapMessage) error {
-	return msgToStream(ctx, s.s, msg)
+	return s.bsnet.msgToStream(ctx, s.s, msg)
 }
 
-func msgToStream(ctx context.Context, s network.Stream, msg bsmsg.BitSwapMessage) error {
+func (bsnet *impl) msgToStream(ctx context.Context, s network.Stream, msg bsmsg.BitSwapMessage) error {
 	deadline := time.Now().Add(sendMessageTimeout)
 	if dl, ok := ctx.Deadline(); ok {
 		deadline = dl
@@ -74,12 +89,12 @@ func msgToStream(ctx context.Context, s network.Stream, msg bsmsg.BitSwapMessage
 	}
 
 	switch s.Protocol() {
-	case ProtocolBitswap:
+	case bsnet.protocolBitswap:
 		if err := msg.ToNetV1(s); err != nil {
 			log.Debugf("error: %s", err)
 			return err
 		}
-	case ProtocolBitswapOne, ProtocolBitswapNoVers:
+	case bsnet.protocolBitswapOne, bsnet.protocolBitswapNoVers:
 		if err := msg.ToNetV0(s); err != nil {
 			log.Debugf("error: %s", err)
 			return err
@@ -100,11 +115,11 @@ func (bsnet *impl) NewMessageSender(ctx context.Context, p peer.ID) (MessageSend
 		return nil, err
 	}
 
-	return &streamMessageSender{s: s}, nil
+	return &streamMessageSender{s: s, bsnet: bsnet}, nil
 }
 
 func (bsnet *impl) newStreamToPeer(ctx context.Context, p peer.ID) (network.Stream, error) {
-	return bsnet.host.NewStream(ctx, p, ProtocolBitswap, ProtocolBitswapOne, ProtocolBitswapNoVers)
+	return bsnet.host.NewStream(ctx, p, bsnet.protocolBitswap, bsnet.protocolBitswapOne, bsnet.protocolBitswapNoVers)
 }
 
 func (bsnet *impl) SendMessage(
@@ -117,7 +132,7 @@ func (bsnet *impl) SendMessage(
 		return err
 	}
 
-	if err = msgToStream(ctx, s, outgoing); err != nil {
+	if err = bsnet.msgToStream(ctx, s, outgoing); err != nil {
 		s.Reset()
 		return err
 	}
@@ -131,9 +146,9 @@ func (bsnet *impl) SendMessage(
 
 func (bsnet *impl) SetDelegate(r Receiver) {
 	bsnet.receiver = r
-	bsnet.host.SetStreamHandler(ProtocolBitswap, bsnet.handleNewStream)
-	bsnet.host.SetStreamHandler(ProtocolBitswapOne, bsnet.handleNewStream)
-	bsnet.host.SetStreamHandler(ProtocolBitswapNoVers, bsnet.handleNewStream)
+	bsnet.host.SetStreamHandler(bsnet.protocolBitswap, bsnet.handleNewStream)
+	bsnet.host.SetStreamHandler(bsnet.protocolBitswapOne, bsnet.handleNewStream)
+	bsnet.host.SetStreamHandler(bsnet.protocolBitswapNoVers, bsnet.handleNewStream)
 	bsnet.host.Network().Notify((*netNotifiee)(bsnet))
 	// TODO: StopNotify.
 
diff --git a/network/options.go b/network/options.go
new file mode 100644
index 00000000..38bb63d1
--- /dev/null
+++ b/network/options.go
@@ -0,0 +1,15 @@
+package network
+
+import "github.com/libp2p/go-libp2p-core/protocol"
+
+type NetOpt func(*Settings)
+
+type Settings struct {
+	ProtocolPrefix protocol.ID
+}
+
+func Prefix(prefix protocol.ID) NetOpt {
+	return func(settings *Settings) {
+		settings.ProtocolPrefix = prefix
+	}
+}