diff --git a/package.json b/package.json
index bb9de93ad4..a2098fa530 100644
--- a/package.json
+++ b/package.json
@@ -75,6 +75,7 @@
     "jest": "^28.1.1",
     "lerna": "5.1.4",
     "prettier": "^2.7.1",
+    "regenerator-transform": "^0.15.0",
     "rimraf": "^3.0.2",
     "shelljs": "^0.8.5",
     "ts-jest": "^28.0.5",
diff --git a/packages/analytics/RNFBAnalytics.podspec b/packages/analytics/RNFBAnalytics.podspec
index 1484b1fd11..283df778b0 100644
--- a/packages/analytics/RNFBAnalytics.podspec
+++ b/packages/analytics/RNFBAnalytics.podspec
@@ -49,6 +49,18 @@ Pod::Spec.new do |s|
     s.dependency          'Firebase/Analytics', firebase_sdk_version
   end
 
+  # Special pod for on-device conversion
+  if defined?($RNFirebaseAnalyticsGoogleAppMeasurementOnDeviceConversion) && ($RNFirebaseAnalyticsGoogleAppMeasurementOnDeviceConversion == true)
+    Pod::UI.puts "#{s.name}: GoogleAppMeasurementOnDeviceConversion pod added"
+
+    # Releasing as non-breaking change as it is optional but it raises minimum requirements, validate just in case
+    if (Gem::Version.new(firebase_sdk_version) < Gem::Version.new("9.0.0"))
+      raise "GoogleAppMeasurementOnDeviceConversion requires firebase-ios-sdk 9.0.0 or greater."
+    end
+
+    s.dependency          'GoogleAppMeasurementOnDeviceConversion', firebase_sdk_version
+  end
+
   if defined?($RNFirebaseAsStaticFramework)
     Pod::UI.puts "#{s.name}: Using overridden static_framework value of '#{$RNFirebaseAsStaticFramework}'"
     s.static_framework = $RNFirebaseAsStaticFramework
diff --git a/packages/analytics/__tests__/analytics.test.ts b/packages/analytics/__tests__/analytics.test.ts
index 7e87430fed..e751f99a2f 100644
--- a/packages/analytics/__tests__/analytics.test.ts
+++ b/packages/analytics/__tests__/analytics.test.ts
@@ -521,4 +521,15 @@ describe('Analytics', function () {
       );
     });
   });
+
+  describe('initiateOnDeviceConversionMeasurementWithEmailAddress()', function () {
+    it('throws if not a string', function () {
+      expect(() =>
+        // @ts-ignore
+        firebase.analytics().initiateOnDeviceConversionMeasurementWithEmailAddress(true),
+      ).toThrowError(
+        "firebase.analytics().initiateOnDeviceConversionMeasurementWithEmailAddress(*) 'emailAddress' expected a string value.",
+      );
+    });
+  });
 });
diff --git a/packages/analytics/e2e/analytics.e2e.js b/packages/analytics/e2e/analytics.e2e.js
index 393a879e2b..be56e14368 100644
--- a/packages/analytics/e2e/analytics.e2e.js
+++ b/packages/analytics/e2e/analytics.e2e.js
@@ -425,6 +425,15 @@ describe('analytics()', function () {
     });
   });
 
+  // Test this last so it does not stop delivery to DebugView
+  describe('initiateOnDeviceConversionMeasurementWithEmailAddress()', function () {
+    it('calls native API successfully', async function () {
+      await firebase
+        .analytics()
+        .initiateOnDeviceConversionMeasurementWithEmailAddress('conversionTest@example.com');
+    });
+  });
+
   // Test this last so it does not stop delivery to DebugView
   describe('setAnalyticsCollectionEnabled()', function () {
     it('false', async function () {
diff --git a/packages/analytics/ios/RNFBAnalytics/RNFBAnalyticsModule.m b/packages/analytics/ios/RNFBAnalytics/RNFBAnalyticsModule.m
index 9fa508849b..83862ee53a 100644
--- a/packages/analytics/ios/RNFBAnalytics/RNFBAnalyticsModule.m
+++ b/packages/analytics/ios/RNFBAnalytics/RNFBAnalyticsModule.m
@@ -138,6 +138,19 @@ - (dispatch_queue_t)methodQueue {
   return resolve([NSNull null]);
 }
 
+RCT_EXPORT_METHOD(initiateOnDeviceConversionMeasurementWithEmailAddress
+                  : (NSString *)emailAddress resolver
+                  : (RCTPromiseResolveBlock)resolve rejecter
+                  : (RCTPromiseRejectBlock)reject) {
+  @try {
+    [FIRAnalytics initiateOnDeviceConversionMeasurementWithEmailAddress:emailAddress];
+  } @catch (NSException *exception) {
+    return [RNFBSharedUtils rejectPromiseWithExceptionDict:reject exception:exception];
+  }
+
+  return resolve([NSNull null]);
+}
+
 #pragma mark -
 #pragma mark Private methods
 
diff --git a/packages/analytics/lib/index.d.ts b/packages/analytics/lib/index.d.ts
index 2d5162ae7d..b6f29e3f6b 100644
--- a/packages/analytics/lib/index.d.ts
+++ b/packages/analytics/lib/index.d.ts
@@ -1502,6 +1502,15 @@ export namespace FirebaseAnalyticsTypes {
      * will clear all parameters.
      */
     setDefaultEventParameters(params?: { [key: string]: any }): Promise<void>;
+
+    /**
+     * start privacy-sensitive on-device conversion management.
+     * This is iOS-only.
+     * This is a no-op if you do not include '#RNFirebaseAnalyticsGoogleAppMeasurementOnDeviceConversion = true' in your Podfile
+     *
+     * @param emailAddress email address, properly formatted complete with domain name e.g, 'user@example.com'
+     */
+    initiateOnDeviceConversionMeasurementWithEmailAddress(emailAddress: string): Promise<void>;
   }
 }
 
diff --git a/packages/analytics/lib/index.js b/packages/analytics/lib/index.js
index 697160d9ec..e800f6cad0 100644
--- a/packages/analytics/lib/index.js
+++ b/packages/analytics/lib/index.js
@@ -17,6 +17,7 @@
 
 import {
   isAlphaNumericUnderscore,
+  isIOS,
   isNull,
   isNumber,
   isObject,
@@ -676,6 +677,20 @@ class FirebaseAnalyticsModule extends FirebaseModule {
 
     return this.native.setDefaultEventParameters(params);
   }
+
+  initiateOnDeviceConversionMeasurementWithEmailAddress(emailAddress) {
+    if (!isString(emailAddress)) {
+      throw new Error(
+        "firebase.analytics().initiateOnDeviceConversionMeasurementWithEmailAddress(*) 'emailAddress' expected a string value.",
+      );
+    }
+
+    if (!isIOS) {
+      return;
+    }
+
+    return this.native.initiateOnDeviceConversionMeasurementWithEmailAddress(emailAddress);
+  }
 }
 
 // import { SDK_VERSION } from '@react-native-firebase/analytics';
diff --git a/tests/ios/Podfile b/tests/ios/Podfile
index 3eb0e9d6a0..2d90563928 100644
--- a/tests/ios/Podfile
+++ b/tests/ios/Podfile
@@ -11,6 +11,9 @@ $RNFirebaseAsStaticFramework = true # toggle this to true (and set 'use_framewor
 # See: https://firebase.google.com/support/release-notes/ios#analytics - requires firebase-ios-sdk 7.11.0+
 #$RNFirebaseAnalyticsWithoutAdIdSupport = true # toggle this to true for the no-ad-tracking Analytics subspec
 
+# Toggle this to true if you want to include support for on device conversion measurement APIs
+$RNFirebaseAnalyticsGoogleAppMeasurementOnDeviceConversion = true
+
 # Versions used below, for quick reference / outdated+upgrade checks
 $iOSMinimumDeployVersion = '11.0'