diff --git a/src/app/core/configurations/configuration.meta.ts b/src/app/core/configurations/configuration.meta.ts
index 3c6ab845443..5d7b58ea748 100644
--- a/src/app/core/configurations/configuration.meta.ts
+++ b/src/app/core/configurations/configuration.meta.ts
@@ -1,3 +1,4 @@
+import { inject } from '@angular/core';
 import { Params } from '@angular/router';
 import { RouterNavigationPayload, routerNavigationAction } from '@ngrx/router-store';
 import { ActionReducer } from '@ngrx/store';
@@ -6,6 +7,7 @@ import { applyConfiguration } from 'ish-core/store/core/configuration';
 import { ConfigurationState, configurationReducer } from 'ish-core/store/core/configuration/configuration.reducer';
 import { CoreState } from 'ish-core/store/core/core-store';
 import { RouterState } from 'ish-core/store/core/router/router.reducer';
+import { CookiesService } from 'ish-core/utils/cookies/cookies.service';
 import { mergeDeep } from 'ish-core/utils/functions';
 
 class SimpleParamMap {
@@ -19,7 +21,7 @@ class SimpleParamMap {
 }
 
 // eslint-disable-next-line complexity
-function extractConfigurationParameters(state: ConfigurationState, paramMap: SimpleParamMap) {
+function extractConfigurationParameters(state: ConfigurationState, paramMap: SimpleParamMap, preferredLocale?: string) {
   const keys: (keyof ConfigurationState)[] = ['channel', 'application', 'lang', 'currency', 'identityProvider'];
   const properties: Partial<ConfigurationState> = keys
     .filter(key => paramMap.has(key) && paramMap.get(key) !== 'default')
@@ -48,16 +50,25 @@ function extractConfigurationParameters(state: ConfigurationState, paramMap: Sim
     properties._deviceType = paramMap.get('device');
   }
 
+  /* if the user has a language cookie it overrides the URL params locale */
+  if (preferredLocale) {
+    properties.lang = preferredLocale;
+  }
+
   if (Object.keys(properties).length) {
     return configurationReducer(state, applyConfiguration(properties));
   }
+
   return state;
 }
 
 /**
  * meta reducer for overriding client side state if supplied by server
  */
+
 export function configurationMeta(reducer: ActionReducer<CoreState>): ActionReducer<CoreState> {
+  const preferredLocale = SSR ? undefined : inject(CookiesService)?.get('locale');
+
   let first = false;
 
   return (
@@ -69,7 +80,7 @@ export function configurationMeta(reducer: ActionReducer<CoreState>): ActionRedu
       const payload = action.payload;
       const paramMap = new SimpleParamMap(payload.routerState.params);
       newState = mergeDeep(newState, {
-        configuration: extractConfigurationParameters(newState.configuration, paramMap),
+        configuration: extractConfigurationParameters(newState.configuration, paramMap, preferredLocale),
       });
       first = true;
     }