diff --git a/README.md b/README.md
index 286ad6fe..6b744f0a 100644
--- a/README.md
+++ b/README.md
@@ -328,6 +328,85 @@ your repository users won't have to install this plugin.
 To do this, you need your charts to have relative URLs in the index. See
 [Relative chart URLs](#relative-chart-urls).
 
+<details>
+<summary><b>Example of setting up a public repo using <a href="https://docs.aws.amazon.com/AmazonS3/latest/userguide/VirtualHosting.html">Virtual hosting of buckets</a></b></summary>
+
+1. Create S3 bucket named `example-bucket` in EU (Frankfurt) `eu-central-1` region.
+
+2. Go to "Permissions", edit Bucket Policy:
+
+    ```
+    {
+      "Version": "2012-10-17",
+      "Statement": [
+        {
+          "Effect": "Allow",
+          "Principal": "*",
+          "Action": [
+            "s3:ListBucket",
+            "s3:GetObject"
+           ],
+          "Resource": [
+            "arn:aws:s3:::example-bucket",
+            "arn:aws:s3:::example-bucket/*"
+          ]
+        }
+      ]
+    }
+    ```
+
+3. Initialize repository:
+
+    ```
+    $ helm s3 init s3://example-bucket
+    Initialized empty repository at s3://example-bucket
+    ```
+
+4. Add repository:
+
+    ```
+    $ helm repo add example-bucket s3://example-bucket
+    "example-bucket" has been added to your repositories
+    ```
+
+5. Create demo chart:
+
+    ```
+    $ helm create petstore
+    Creating petstore
+
+    $ helm package petstore --version 1.0.0
+    Successfully packaged chart and saved it to: petstore-1.0.0.tgz
+    ```
+
+6. Push chart:
+
+    ```
+    $ helm s3 push ./petstore-1.0.0.tgz --relative
+    Successfully uploaded the chart to the repository.
+    ```
+
+7. The bucket is public and chart repo is set up. Now users can use the repo
+   without the need to install helm-s3 plugin. 
+
+    Add HTTP repo:
+
+    ```
+    $ helm repo add example-bucket-http https://example-bucket.s3.eu-central-1.amazonaws.com/
+    "example-bucket-http" has been added to your repositories
+    ```
+
+    Search and download charts:
+
+    ```
+    $ helm search repo example-bucket-http
+    NAME                            CHART VERSION	APP VERSION	DESCRIPTION
+    example-bucket-http/petstore	1.0.0       	1.16.0     	A Helm chart for Kubernetes
+
+    $ helm pull example-bucket-http/petstore --version 1.0.0
+    ```
+</details>
+
 ### ACLs
 
 In use cases where you share a repo across multiple AWS accounts, you may want
diff --git a/cmd/helm-s3/push.go b/cmd/helm-s3/push.go
index 977f735f..0cfb257a 100644
--- a/cmd/helm-s3/push.go
+++ b/cmd/helm-s3/push.go
@@ -199,11 +199,15 @@ func (act *pushAction) run(ctx context.Context) error {
 	if err := idx.UnmarshalBinary(b); err != nil {
 		return errors.WithMessage(err, "load index from downloaded file")
 	}
+
 	baseURL := repoEntry.URL()
 	if act.relative {
 		baseURL = ""
 	}
-	if err := idx.AddOrReplace(chart.Metadata().Value(), fname, baseURL, hash); err != nil {
+
+	filename := escapeIfRelative(fname, act.relative)
+
+	if err := idx.AddOrReplace(chart.Metadata().Value(), filename, baseURL, hash); err != nil {
 		return errors.WithMessage(err, "add/replace chart in the index")
 	}
 	idx.SortEntries()
diff --git a/cmd/helm-s3/reindex.go b/cmd/helm-s3/reindex.go
index 8f33b4eb..a6543ca0 100644
--- a/cmd/helm-s3/reindex.go
+++ b/cmd/helm-s3/reindex.go
@@ -89,7 +89,10 @@ func (act *reindexAction) run(ctx context.Context) error {
 			if act.relative {
 				baseURL = ""
 			}
-			if err := idx.Add(item.Meta.Value(), item.Filename, baseURL, item.Hash); err != nil {
+
+			filename := escapeIfRelative(item.Filename, act.relative)
+
+			if err := idx.Add(item.Meta.Value(), filename, baseURL, item.Hash); err != nil {
 				act.printer.PrintErrf("[ERROR] failed to add chart to the index: %s", err)
 			}
 		}
diff --git a/cmd/helm-s3/util.go b/cmd/helm-s3/util.go
index 782c1957..a9810bbe 100644
--- a/cmd/helm-s3/util.go
+++ b/cmd/helm-s3/util.go
@@ -1,6 +1,27 @@
 package main
 
+import "github.com/hypnoglow/helm-s3/internal/awsutil"
+
 type printer interface {
 	Printf(format string, v ...interface{})
 	PrintErrf(format string, i ...interface{})
 }
+
+// escapeIfRelative escapes chart filename if it is indexed as relative.
+//
+// Note: we escape filename only if 'relative' is set for a few reasons:
+//   - Full URLs don't need to be escaped because with full URLs in the index
+//     the charts can be downloaded only with this plugin;
+//   - Even if we escape the filename here, the code in Index.Add and
+//     Index.AddOrReplace (in particular, the call to urlutil.URLJoin) will
+//     break the URL, e.g. the escaped filename "petstore-1.0.0%2B102.tgz"
+//     with the "s3://example-bucket" baseURL will become
+//     "s3://example-bucket/petstore-1.0.0%252B102.tgz".
+//     So if we ever decide to escape, we need to fix this.
+func escapeIfRelative(filename string, relative bool) string {
+	if !relative {
+		return filename
+	}
+
+	return awsutil.EscapePath(filename)
+}
diff --git a/internal/awsutil/url.go b/internal/awsutil/url.go
new file mode 100644
index 00000000..9811713c
--- /dev/null
+++ b/internal/awsutil/url.go
@@ -0,0 +1,10 @@
+package awsutil
+
+import "github.com/aws/aws-sdk-go/private/protocol/rest"
+
+// EscapePath escapes URL path according to AWS escaping rules.
+//
+// This func can be used to escape S3 object keys for HTTP access.
+func EscapePath(path string) string {
+	return rest.EscapePath(path, true)
+}