diff --git a/addon/components/flexi-sustain.js b/addon/components/flexi-sustain.js
index eb47bf2..006e117 100644
--- a/addon/components/flexi-sustain.js
+++ b/addon/components/flexi-sustain.js
@@ -36,6 +36,8 @@ const component = Component.extend({
 
     if (!this.label) {
       this.label = this.component;
+    } else {
+      this.label = `${this.component}:${this.label}`;
     }
 
     let properties = this.getProperties('label', 'component', 'model', 'copy', 'expires');
diff --git a/tests/dummy/app/routes/docs/sustain/template.hbs b/tests/dummy/app/routes/docs/sustain/template.hbs
index 75a69ff..df38ee6 100644
--- a/tests/dummy/app/routes/docs/sustain/template.hbs
+++ b/tests/dummy/app/routes/docs/sustain/template.hbs
@@ -19,7 +19,7 @@
     </p>
     <p>
       Since the component a sustain specifies is moved from marker to marker, only one marker instance
-      for a given component name can be used at a time (Coming Soon: 1.1 will allow multiple named instances).
+      for a given component name can be used at a time, unless a unique label is provided.
     </p>
     <p>
       This produces a significant performance advantage by allowing you to seamlessly restructure your
@@ -50,6 +50,15 @@
       live forever.
     </p>
     {{code-snippet name='sustain-5.hbs'}}
+
+    <h3>Labeling a sustain</h3>
+    <p>
+      If you need more than one instance of a component to be recycleable, you may provide a unique label
+      for the sustain.  The instance will only be reused in locations where that label appears in conjunction
+      with the same Component Name.
+    </p>
+    {{code-snippet name='sustain-6.hbs'}}
+
   </box>
 </box>
 
@@ -75,4 +84,8 @@
 {{sustain 'foo-component' expires=0}}
 {{-- END-SNIPPET
 
+{{!-- BEGIN-SNIPPET sustain-6
+{{sustain 'foo-component' model label="a-key"}}
+{{-- END-SNIPPET
+
 --}}
\ No newline at end of file