diff --git a/common/app/conf/switches/JournalismSwitches.scala b/common/app/conf/switches/JournalismSwitches.scala
index 1fcb2006dc7e..681d634b4d20 100644
--- a/common/app/conf/switches/JournalismSwitches.scala
+++ b/common/app/conf/switches/JournalismSwitches.scala
@@ -62,4 +62,14 @@ trait JournalismSwitches {
     sellByDate = never,
     exposeClientSide = false,
   )
+
+  val Lightbox = Switch(
+    SwitchGroup.Journalism,
+    name = "lightbox",
+    description = "Enable lightbox for images",
+    owners = Seq(Owner.withEmail("dotcom.platform@theguardian.com")),
+    safeState = On,
+    sellByDate = never,
+    exposeClientSide = true,
+  )
 }
diff --git a/common/app/experiments/Experiments.scala b/common/app/experiments/Experiments.scala
index eb98b8696399..db890937036e 100644
--- a/common/app/experiments/Experiments.scala
+++ b/common/app/experiments/Experiments.scala
@@ -11,7 +11,6 @@ import java.time.LocalDate
 object ActiveExperiments extends ExperimentsDefinition {
   override val allExperiments: Set[Experiment] =
     Set(
-      Lightbox,
       AdaptiveSite,
       DeeplyRead,
     )
@@ -27,15 +26,6 @@ object DeeplyRead
       participationGroup = Perc50,
     )
 
-object Lightbox
-    extends Experiment(
-      name = "lightbox",
-      description = "Testing the impact lightbox might have on our CWVs",
-      owners = Seq(Owner.withEmail("dotcom.platform@theguardian.com")),
-      sellByDate = LocalDate.of(2024, 1, 31),
-      participationGroup = Perc5A,
-    )
-
 // Removing while we are still implementing this content type in DCR
 //object DCRImageContent
 //    extends Experiment(