diff --git a/common/app/experiments/Experiments.scala b/common/app/experiments/Experiments.scala
index 113576df261d..bbcece3cf38a 100644
--- a/common/app/experiments/Experiments.scala
+++ b/common/app/experiments/Experiments.scala
@@ -17,6 +17,7 @@ object ActiveExperiments extends ExperimentsDefinition {
       BorkFCP,
       BorkFID,
       ActionCardRedesign,
+      VerticalVideoContainer,
     )
   implicit val canCheckExperiment = new CanCheckExperiment(this)
 }
@@ -130,3 +131,12 @@ object ActionCardRedesign
       sellByDate = LocalDate.of(2023, 9, 8),
       participationGroup = Perc20A,
     )
+
+object VerticalVideoContainer
+    extends Experiment(
+      name = "vertical-video-container",
+      description = "When ON, Vertical Video Container is displayed",
+      owners = Seq(Owner.withGithub("@guardian/editorial-experience")),
+      sellByDate = LocalDate.of(2023, 7, 31),
+      participationGroup = Perc0A,
+    )
diff --git a/common/app/views/fragments/containers/facia_cards/container.scala.html b/common/app/views/fragments/containers/facia_cards/container.scala.html
index 290229799ab1..f0635d5e4ab3 100644
--- a/common/app/views/fragments/containers/facia_cards/container.scala.html
+++ b/common/app/views/fragments/containers/facia_cards/container.scala.html
@@ -7,6 +7,8 @@
 @import views.support.Commercial.container.shouldRenderAsPaidContainer
 @import views.support.GetClasses
 @import conf.switches.Switches.{MostViewedFronts, VerticalVideo => VerticalVideoSwitch}
+@import experiments.VerticalVideoContainer
+@import experiments.ActiveExperiments
 
 @import conf.audio.FlagshipFrontContainer
 @(containerDefinition: layout.FaciaContainer,
@@ -89,7 +91,7 @@
                     }
 
                     case VerticalVideo => {
-                        @if(VerticalVideoSwitch.isSwitchedOn && frontId.exists(_.matches("au"))) {
+                        @if((ActiveExperiments.isParticipating(VerticalVideoContainer) || VerticalVideoSwitch.isSwitchedOn) && frontId.exists(_.matches("au"))) {
                             <div class="gs-container">
                             @verticalVideoContainer(containerDefinition, frontProperties)
                             </div>