diff --git a/dotcom-rendering/src/components/ArticleMeta.test.tsx b/dotcom-rendering/src/components/ArticleMeta.test.tsx
index b2a15dfad31..b875c2a4287 100644
--- a/dotcom-rendering/src/components/ArticleMeta.test.tsx
+++ b/dotcom-rendering/src/components/ArticleMeta.test.tsx
@@ -19,6 +19,7 @@ describe('ArticleMeta', () => {
 				value={{
 					renderingTarget: 'Web',
 					darkModeAvailable: false,
+					inAdvertisingPartnerABTest: false,
 					assetOrigin: '/',
 				}}
 			>
@@ -65,6 +66,7 @@ describe('ArticleMeta', () => {
 				value={{
 					renderingTarget: 'Web',
 					darkModeAvailable: false,
+					inAdvertisingPartnerABTest: false,
 					assetOrigin: '/',
 				}}
 			>
diff --git a/dotcom-rendering/src/components/Badge.tsx b/dotcom-rendering/src/components/Badge.tsx
index cbb67a1753e..9a737340353 100644
--- a/dotcom-rendering/src/components/Badge.tsx
+++ b/dotcom-rendering/src/components/Badge.tsx
@@ -1,5 +1,5 @@
 import { css } from '@emotion/react';
-import { from } from '@guardian/source-foundations';
+import { between, from } from '@guardian/source-foundations';
 
 const frontsSectionBadgeSizingStyles = css`
 	height: auto;
@@ -23,6 +23,12 @@ const labsSectionBadgeSizingStyles = css`
 	}
 `;
 
+const imageAdvertisingPartnerStyles = css`
+	${between.leftCol.and.wide} {
+		max-width: 130px;
+	}
+`;
+
 const imageStyles = css`
 	display: block;
 	width: auto;
@@ -40,6 +46,8 @@ type Props = {
 	ophanComponentLink?: string;
 	ophanComponentName?: string;
 	isInLabsSection?: boolean;
+	isAdvertisingPartner?: boolean;
+	inAdvertisingPartnerABTest?: boolean;
 };
 
 export const Badge = ({
@@ -48,6 +56,8 @@ export const Badge = ({
 	ophanComponentLink,
 	ophanComponentName,
 	isInLabsSection = false,
+	isAdvertisingPartner = false,
+	inAdvertisingPartnerABTest = false,
 }: Props) => {
 	return (
 		<a
@@ -62,6 +72,9 @@ export const Badge = ({
 					isInLabsSection
 						? labsSectionBadgeSizingStyles
 						: frontsSectionBadgeSizingStyles,
+					isAdvertisingPartner &&
+						inAdvertisingPartnerABTest &&
+						imageAdvertisingPartnerStyles,
 				]}
 				src={imageSrc}
 				alt={isInLabsSection ? 'Labs sponsor logo' : ''}
diff --git a/dotcom-rendering/src/components/Branding.importable.tsx b/dotcom-rendering/src/components/Branding.importable.tsx
index ae18595a75a..3646addebc5 100644
--- a/dotcom-rendering/src/components/Branding.importable.tsx
+++ b/dotcom-rendering/src/components/Branding.importable.tsx
@@ -1,6 +1,11 @@
 import { css } from '@emotion/react';
 import { ArticleDesign } from '@guardian/libs';
-import { breakpoints, from, textSans12 } from '@guardian/source-foundations';
+import {
+	between,
+	breakpoints,
+	from,
+	textSans12,
+} from '@guardian/source-foundations';
 import { trackSponsorLogoLinkClick } from '../client/ga/ga';
 import { getOphanComponents } from '../lib/labs';
 import { palette } from '../palette';
@@ -11,6 +16,37 @@ const brandingStyle = css`
 	padding-bottom: 10px;
 `;
 
+const brandingAdvertisingPartnerStyle = css`
+	margin: 4px 0 20px;
+	padding: 4px;
+	border: 1px solid ${palette('--branding-border')};
+	width: fit-content;
+
+	${from.desktop} {
+		padding: 8px;
+		width: 220px;
+	}
+	${from.leftCol} {
+		padding: 4px;
+		width: 140px;
+	}
+	${from.wide} {
+		padding: 8px;
+		width: 220px;
+	}
+`;
+
+const brandingInteractiveStyle = css`
+	${from.desktop} {
+		padding: 8px;
+		width: 220px;
+	}
+`;
+
+const labelAdvertisingPartnerStyle = css`
+	padding-bottom: 1px;
+`;
+
 const labelStyle = css`
 	${textSans12}
 	color: ${palette('--branding-label-text')};
@@ -28,6 +64,16 @@ const liveBlogLabelStyle = css`
 	}
 `;
 
+const brandingLogoAdvertisingPartnerStyle = css`
+	padding: 0;
+	& img {
+		display: block;
+		${between.leftCol.and.wide} {
+			max-width: 130px;
+		}
+	}
+`;
+
 const brandingLogoStyle = css`
 	padding: 10px 0;
 	display: block;
@@ -37,6 +83,10 @@ const brandingLogoStyle = css`
 	}
 `;
 
+const aboutLinkAdvertisingPartnerStyle = css`
+	padding-top: 1px;
+`;
+
 const aboutLinkStyle = css`
 	${textSans12}
 	display: block;
@@ -152,19 +202,54 @@ type Props = {
 export const Branding = ({ branding, format }: Props) => {
 	const sponsorId = branding.sponsorName.toLowerCase();
 	const isLiveBlog = format.design === ArticleDesign.LiveBlog;
+	const isInteractive = format.design === ArticleDesign.Interactive;
+
 	const { ophanComponentName, ophanComponentLink } = getOphanComponents({
 		branding,
 		locationPrefix: 'article-meta',
 	});
 
-	const { darkModeAvailable } = useConfig();
+	const { darkModeAvailable, inAdvertisingPartnerABTest } = useConfig();
+
+	const isAdvertisingPartnerOrExclusive =
+		branding.logo.label.toLowerCase() === 'advertising partner' ||
+		branding.logo.label.toLowerCase() === 'exclusive advertising partner';
+
+	const isAdvertisingPartnerAndInteractive =
+		isAdvertisingPartnerOrExclusive && isInteractive;
 
 	return (
-		<div css={brandingStyle}>
-			<div css={[labelStyle, isLiveBlog && liveBlogLabelStyle]}>
+		<div
+			css={[
+				brandingStyle,
+				isAdvertisingPartnerOrExclusive &&
+					inAdvertisingPartnerABTest &&
+					brandingAdvertisingPartnerStyle,
+				isAdvertisingPartnerAndInteractive &&
+					inAdvertisingPartnerABTest &&
+					brandingInteractiveStyle,
+			]}
+		>
+			<div
+				css={[
+					labelStyle,
+					isAdvertisingPartnerOrExclusive &&
+						inAdvertisingPartnerABTest &&
+						labelAdvertisingPartnerStyle,
+					isLiveBlog && liveBlogLabelStyle,
+				]}
+			>
 				{branding.logo.label}
 			</div>
-			<div css={brandingLogoStyle}>
+			<div
+				css={[
+					brandingLogoStyle,
+					isAdvertisingPartnerOrExclusive &&
+						!isInteractive &&
+						inAdvertisingPartnerABTest &&
+						brandingLogoAdvertisingPartnerStyle,
+				]}
+			>
 				<a
 					href={branding.logo.link}
 					data-sponsor={branding.sponsorName.toLowerCase()}
@@ -181,7 +266,13 @@ export const Branding = ({ branding, format }: Props) => {
 
 			<a
 				href={branding.aboutThisLink}
-				css={[aboutLinkStyle, isLiveBlog && liveBlogAboutLinkStyle]}
+				css={[
+					aboutLinkStyle,
+					isAdvertisingPartnerOrExclusive &&
+						inAdvertisingPartnerABTest &&
+						aboutLinkAdvertisingPartnerStyle,
+					isLiveBlog && liveBlogAboutLinkStyle,
+				]}
 			>
 				About this content
 			</a>
diff --git a/dotcom-rendering/src/components/BylineLink.test.tsx b/dotcom-rendering/src/components/BylineLink.test.tsx
index 369e19d110b..f1025571bc5 100644
--- a/dotcom-rendering/src/components/BylineLink.test.tsx
+++ b/dotcom-rendering/src/components/BylineLink.test.tsx
@@ -108,6 +108,7 @@ describe('BylineLink', () => {
 				value={{
 					renderingTarget: 'Web',
 					darkModeAvailable: false,
+					inAdvertisingPartnerABTest: false,
 					assetOrigin: '/',
 				}}
 			>
@@ -150,6 +151,7 @@ describe('BylineLink', () => {
 				value={{
 					renderingTarget: 'Web',
 					darkModeAvailable: false,
+					inAdvertisingPartnerABTest: false,
 					assetOrigin: '/',
 				}}
 			>
@@ -194,6 +196,7 @@ describe('BylineLink', () => {
 				value={{
 					renderingTarget: 'Web',
 					darkModeAvailable: false,
+					inAdvertisingPartnerABTest: false,
 					assetOrigin: '/',
 				}}
 			>
@@ -234,6 +237,7 @@ describe('BylineLink', () => {
 				value={{
 					renderingTarget: 'Web',
 					darkModeAvailable: false,
+					inAdvertisingPartnerABTest: false,
 					assetOrigin: '/',
 				}}
 			>
@@ -265,6 +269,7 @@ describe('BylineLink', () => {
 				value={{
 					renderingTarget: 'Web',
 					darkModeAvailable: false,
+					inAdvertisingPartnerABTest: false,
 					assetOrigin: '/',
 				}}
 			>
diff --git a/dotcom-rendering/src/components/ConfigContext.test.tsx b/dotcom-rendering/src/components/ConfigContext.test.tsx
index 40fefa55eb5..cf7766e92c9 100644
--- a/dotcom-rendering/src/components/ConfigContext.test.tsx
+++ b/dotcom-rendering/src/components/ConfigContext.test.tsx
@@ -24,16 +24,19 @@ describe('ConfigContext', () => {
 			{
 				renderingTarget: 'Web',
 				darkModeAvailable: false,
+				inAdvertisingPartnerABTest: false,
 				assetOrigin: '/',
 			},
 			{
 				renderingTarget: 'Apps',
 				darkModeAvailable: true,
+				inAdvertisingPartnerABTest: false,
 				assetOrigin: '/',
 			},
 			{
 				renderingTarget: 'Apps',
 				darkModeAvailable: false,
+				inAdvertisingPartnerABTest: false,
 				assetOrigin: '/',
 			},
 		] as const satisfies ReadonlyArray<Config>)(
diff --git a/dotcom-rendering/src/components/Contributor.test.tsx b/dotcom-rendering/src/components/Contributor.test.tsx
index 2fc3d812d78..17a25bdd383 100644
--- a/dotcom-rendering/src/components/Contributor.test.tsx
+++ b/dotcom-rendering/src/components/Contributor.test.tsx
@@ -19,6 +19,7 @@ describe('Contributor', () => {
 				value={{
 					renderingTarget: 'Web',
 					darkModeAvailable: false,
+					inAdvertisingPartnerABTest: false,
 					assetOrigin: '/',
 				}}
 			>
@@ -53,6 +54,7 @@ describe('Contributor', () => {
 				value={{
 					renderingTarget: 'Web',
 					darkModeAvailable: false,
+					inAdvertisingPartnerABTest: false,
 					assetOrigin: '/',
 				}}
 			>
diff --git a/dotcom-rendering/src/components/Discussion/Discussion.test.tsx b/dotcom-rendering/src/components/Discussion/Discussion.test.tsx
index b955442a7eb..0d570ff7f2a 100644
--- a/dotcom-rendering/src/components/Discussion/Discussion.test.tsx
+++ b/dotcom-rendering/src/components/Discussion/Discussion.test.tsx
@@ -18,6 +18,7 @@ describe('App', () => {
 				value={{
 					renderingTarget: 'Web',
 					darkModeAvailable: false,
+					inAdvertisingPartnerABTest: false,
 					assetOrigin: '/',
 				}}
 			>
diff --git a/dotcom-rendering/src/components/Dropdown.test.tsx b/dotcom-rendering/src/components/Dropdown.test.tsx
index 6322544a337..715f96aca4f 100644
--- a/dotcom-rendering/src/components/Dropdown.test.tsx
+++ b/dotcom-rendering/src/components/Dropdown.test.tsx
@@ -45,6 +45,7 @@ describe('Dropdown', () => {
 				value={{
 					renderingTarget: 'Web',
 					darkModeAvailable: false,
+					inAdvertisingPartnerABTest: false,
 					assetOrigin: '/',
 				}}
 			>
@@ -66,6 +67,7 @@ describe('Dropdown', () => {
 				value={{
 					renderingTarget: 'Web',
 					darkModeAvailable: false,
+					inAdvertisingPartnerABTest: false,
 					assetOrigin: '/',
 				}}
 			>
@@ -90,6 +92,7 @@ describe('Dropdown', () => {
 				value={{
 					renderingTarget: 'Web',
 					darkModeAvailable: false,
+					inAdvertisingPartnerABTest: false,
 					assetOrigin: '/',
 				}}
 			>
@@ -113,6 +116,7 @@ describe('Dropdown', () => {
 				value={{
 					renderingTarget: 'Web',
 					darkModeAvailable: false,
+					inAdvertisingPartnerABTest: false,
 					assetOrigin: '/',
 				}}
 			>
@@ -138,6 +142,7 @@ describe('Dropdown', () => {
 				value={{
 					renderingTarget: 'Web',
 					darkModeAvailable: false,
+					inAdvertisingPartnerABTest: false,
 					assetOrigin: '/',
 				}}
 			>
@@ -164,6 +169,7 @@ describe('Dropdown', () => {
 				value={{
 					renderingTarget: 'Web',
 					darkModeAvailable: false,
+					inAdvertisingPartnerABTest: false,
 					assetOrigin: '/',
 				}}
 			>
diff --git a/dotcom-rendering/src/components/FrontSection.tsx b/dotcom-rendering/src/components/FrontSection.tsx
index e447fa61bcb..07382f18095 100644
--- a/dotcom-rendering/src/components/FrontSection.tsx
+++ b/dotcom-rendering/src/components/FrontSection.tsx
@@ -87,6 +87,7 @@ type Props = {
 	discussionApiUrl: string;
 	collectionBranding?: CollectionBranding;
 	isTagPage?: boolean;
+	inAdvertisingPartnerABTest?: boolean;
 };
 
 const width = (columns: number, columnWidth: number, columnGap: number) =>
@@ -462,6 +463,7 @@ export const FrontSection = ({
 	discussionApiUrl,
 	collectionBranding,
 	isTagPage = false,
+	inAdvertisingPartnerABTest = false,
 }: Props) => {
 	const overrides =
 		containerPalette && decideContainerOverrides(containerPalette);
@@ -539,6 +541,7 @@ export const FrontSection = ({
 						/>
 					}
 					collectionBranding={collectionBranding}
+					inAdvertisingPartnerABTest={inAdvertisingPartnerABTest}
 				/>
 
 				{leftContent}
diff --git a/dotcom-rendering/src/components/FrontSectionTitle.tsx b/dotcom-rendering/src/components/FrontSectionTitle.tsx
index 8c13214f57c..837525db092 100644
--- a/dotcom-rendering/src/components/FrontSectionTitle.tsx
+++ b/dotcom-rendering/src/components/FrontSectionTitle.tsx
@@ -1,13 +1,20 @@
 import { css } from '@emotion/react';
-import { from, palette, textSans12, until } from '@guardian/source-foundations';
+import {
+	from,
+	palette as sourcePalette,
+	textSans12,
+	until,
+} from '@guardian/source-foundations';
 import { Hide } from '@guardian/source-react-components';
 import { assertUnreachable } from '../lib/assert-unreachable';
+import { palette } from '../palette';
 import type { CollectionBranding } from '../types/branding';
 import { Badge } from './Badge';
 
 type Props = {
 	title: React.ReactNode;
 	collectionBranding: CollectionBranding | undefined;
+	inAdvertisingPartnerABTest: boolean;
 };
 
 const titleStyle = css`
@@ -16,27 +23,66 @@ const titleStyle = css`
 	}
 `;
 
+const advertisingPartnerDottedBorder = css`
+	border-top: 1px dotted ${sourcePalette.neutral[86]};
+	border-bottom: none;
+	margin-top: 0.375rem;
+`;
+
+const brandingAdvertisingPartnerStyle = css`
+	margin: 4px 0 20px;
+	padding: 4px;
+	border: 1px solid ${palette('--branding-border')};
+	width: fit-content;
+
+	${from.desktop} {
+		padding: 8px;
+		width: 220px;
+	}
+	${from.leftCol} {
+		padding: 4px;
+		width: fit-content;
+	}
+	${from.wide} {
+		padding: 8px;
+		width: auto;
+	}
+`;
+
+const labelAdvertisingPartnerStyles = css`
+	margin-top: 0;
+	border-top: 0;
+`;
+
 const labelStyles = css`
 	${textSans12};
 	line-height: 1rem;
-	color: ${palette.neutral[46]};
+	color: ${sourcePalette.neutral[46]};
 	font-weight: bold;
 	margin-top: 0.375rem;
 	padding-right: 0.625rem;
 	padding-bottom: 0.625rem;
 	text-align: left;
-	border-top: 1px dotted ${palette.neutral[86]};
+	border-top: 1px dotted ${sourcePalette.neutral[86]};
 `;
 
 const aboutThisLinkStyles = css`
 	${textSans12};
 	line-height: 11px;
-	color: ${palette.neutral[46]};
+	color: ${sourcePalette.neutral[46]};
 	font-weight: normal;
 	text-decoration: none;
 `;
 
-export const FrontSectionTitle = ({ title, collectionBranding }: Props) => {
+const aboutThisLinkAdvertisingPartnerStyles = css`
+	color: ${sourcePalette.news[400]};
+`;
+
+export const FrontSectionTitle = ({
+	title,
+	collectionBranding,
+	inAdvertisingPartnerABTest,
+}: Props) => {
 	switch (collectionBranding?.kind) {
 		case 'foundation': {
 			const {
@@ -76,9 +122,10 @@ export const FrontSectionTitle = ({ title, collectionBranding }: Props) => {
 						<div
 							css={css`
 								display: inline-block;
-								border-top: 1px dotted ${palette.neutral[86]};
+								border-top: 1px dotted
+									${sourcePalette.neutral[86]};
 								${textSans12}
-								color: ${palette.neutral[46]};
+								color: ${sourcePalette.neutral[46]};
 								font-weight: bold;
 
 								${from.leftCol} {
@@ -113,17 +160,56 @@ export const FrontSectionTitle = ({ title, collectionBranding }: Props) => {
 				isContainerBranding,
 				isFrontBranding,
 			} = collectionBranding;
+			const isAdvertisingPartnerOrExclusive =
+				logo.label.toLowerCase() === 'advertising partner' ||
+				logo.label.toLowerCase() === 'exclusive advertising partner';
 			if (isFrontBranding || isContainerBranding) {
 				return (
 					<div css={titleStyle}>
 						{title}
-						<>
-							<p css={labelStyles}>{logo.label}</p>
-							<Badge imageSrc={logo.src} href={logo.link} />
-							<a href={aboutThisLink} css={aboutThisLinkStyles}>
+						{isAdvertisingPartnerOrExclusive &&
+						inAdvertisingPartnerABTest ? (
+							<hr css={advertisingPartnerDottedBorder} />
+						) : null}
+						<div
+							css={
+								isAdvertisingPartnerOrExclusive &&
+								inAdvertisingPartnerABTest &&
+								brandingAdvertisingPartnerStyle
+							}
+						>
+							<p
+								css={[
+									labelStyles,
+									isAdvertisingPartnerOrExclusive &&
+										inAdvertisingPartnerABTest &&
+										labelAdvertisingPartnerStyles,
+								]}
+							>
+								{logo.label}
+							</p>
+							<Badge
+								imageSrc={logo.src}
+								href={logo.link}
+								isAdvertisingPartner={
+									isAdvertisingPartnerOrExclusive
+								}
+								inAdvertisingPartnerABTest={
+									inAdvertisingPartnerABTest
+								}
+							/>
+							<a
+								href={aboutThisLink}
+								css={[
+									aboutThisLinkStyles,
+									isAdvertisingPartnerOrExclusive &&
+										inAdvertisingPartnerABTest &&
+										aboutThisLinkAdvertisingPartnerStyles,
+								]}
+							>
 								About this content
 							</a>
-						</>
+						</div>
 					</div>
 				);
 			}
diff --git a/dotcom-rendering/src/components/GuideAtom/GuideAtom.test.tsx b/dotcom-rendering/src/components/GuideAtom/GuideAtom.test.tsx
index 72f2b53b260..fd32fc1914f 100644
--- a/dotcom-rendering/src/components/GuideAtom/GuideAtom.test.tsx
+++ b/dotcom-rendering/src/components/GuideAtom/GuideAtom.test.tsx
@@ -11,6 +11,7 @@ describe('GuideAtom', () => {
 				value={{
 					renderingTarget: 'Web',
 					darkModeAvailable: false,
+					inAdvertisingPartnerABTest: false,
 					assetOrigin: '/',
 				}}
 			>
@@ -36,6 +37,7 @@ describe('GuideAtom', () => {
 				value={{
 					renderingTarget: 'Web',
 					darkModeAvailable: false,
+					inAdvertisingPartnerABTest: false,
 					assetOrigin: '/',
 				}}
 			>
@@ -62,6 +64,7 @@ describe('GuideAtom', () => {
 				value={{
 					renderingTarget: 'Web',
 					darkModeAvailable: false,
+					inAdvertisingPartnerABTest: false,
 					assetOrigin: '/',
 				}}
 			>
diff --git a/dotcom-rendering/src/components/Island.test.tsx b/dotcom-rendering/src/components/Island.test.tsx
index 718bac69837..0aedfd59f7b 100644
--- a/dotcom-rendering/src/components/Island.test.tsx
+++ b/dotcom-rendering/src/components/Island.test.tsx
@@ -96,6 +96,7 @@ describe('Island: server-side rendering', () => {
 					value={{
 						renderingTarget: 'Web',
 						darkModeAvailable: false,
+						inAdvertisingPartnerABTest: false,
 						assetOrigin: '/',
 					}}
 				>
@@ -126,6 +127,7 @@ describe('Island: server-side rendering', () => {
 					value={{
 						renderingTarget: 'Web',
 						darkModeAvailable: false,
+						inAdvertisingPartnerABTest: false,
 						assetOrigin: '/',
 					}}
 				>
@@ -146,6 +148,7 @@ describe('Island: server-side rendering', () => {
 					value={{
 						renderingTarget: 'Web',
 						darkModeAvailable: false,
+						inAdvertisingPartnerABTest: false,
 						assetOrigin: '/',
 					}}
 				>
@@ -176,6 +179,7 @@ describe('Island: server-side rendering', () => {
 					value={{
 						renderingTarget: 'Web',
 						darkModeAvailable: false,
+						inAdvertisingPartnerABTest: false,
 						assetOrigin: '/',
 					}}
 				>
@@ -204,6 +208,7 @@ describe('Island: server-side rendering', () => {
 					value={{
 						renderingTarget: 'Web',
 						darkModeAvailable: false,
+						inAdvertisingPartnerABTest: false,
 						assetOrigin: '/',
 					}}
 				>
@@ -298,6 +303,7 @@ describe('Island: server-side rendering', () => {
 					value={{
 						renderingTarget: 'Web',
 						darkModeAvailable: false,
+						inAdvertisingPartnerABTest: false,
 						assetOrigin: '/',
 					}}
 				>
@@ -342,6 +348,7 @@ describe('Island: server-side rendering', () => {
 					value={{
 						renderingTarget: 'Web',
 						darkModeAvailable: false,
+						inAdvertisingPartnerABTest: false,
 						assetOrigin: '/',
 					}}
 				>
@@ -379,6 +386,7 @@ describe('Island: server-side rendering', () => {
 					value={{
 						renderingTarget: 'Web',
 						darkModeAvailable: false,
+						inAdvertisingPartnerABTest: false,
 						assetOrigin: '/',
 					}}
 				>
@@ -417,6 +425,7 @@ describe('Island: server-side rendering', () => {
 					value={{
 						renderingTarget: 'Web',
 						darkModeAvailable: false,
+						inAdvertisingPartnerABTest: false,
 						assetOrigin: '/',
 					}}
 				>
@@ -440,6 +449,7 @@ describe('Island: server-side rendering', () => {
 					value={{
 						renderingTarget: 'Web',
 						darkModeAvailable: false,
+						inAdvertisingPartnerABTest: false,
 						assetOrigin: '/',
 					}}
 				>
@@ -470,6 +480,7 @@ describe('Island: server-side rendering', () => {
 					value={{
 						renderingTarget: 'Web',
 						darkModeAvailable: false,
+						inAdvertisingPartnerABTest: false,
 						assetOrigin: '/',
 					}}
 				>
@@ -499,6 +510,7 @@ describe('Island: server-side rendering', () => {
 					value={{
 						renderingTarget: 'Web',
 						darkModeAvailable: false,
+						inAdvertisingPartnerABTest: false,
 						assetOrigin: '/',
 					}}
 				>
@@ -526,6 +538,7 @@ describe('Island: server-side rendering', () => {
 					value={{
 						renderingTarget: 'Web',
 						darkModeAvailable: false,
+						inAdvertisingPartnerABTest: false,
 						assetOrigin: '/',
 					}}
 				>
diff --git a/dotcom-rendering/src/components/MostViewedFooter.test.tsx b/dotcom-rendering/src/components/MostViewedFooter.test.tsx
index 5ec882d7324..1565305b1d1 100644
--- a/dotcom-rendering/src/components/MostViewedFooter.test.tsx
+++ b/dotcom-rendering/src/components/MostViewedFooter.test.tsx
@@ -26,6 +26,7 @@ describe('MostViewedFooterData', () => {
 				value={{
 					renderingTarget: 'Web',
 					darkModeAvailable: false,
+					inAdvertisingPartnerABTest: false,
 					assetOrigin: '/',
 				}}
 			>
@@ -68,6 +69,7 @@ describe('MostViewedFooterData', () => {
 				value={{
 					renderingTarget: 'Web',
 					darkModeAvailable: false,
+					inAdvertisingPartnerABTest: false,
 					assetOrigin: '/',
 				}}
 			>
@@ -129,6 +131,7 @@ describe('MostViewedFooterData', () => {
 				value={{
 					renderingTarget: 'Web',
 					darkModeAvailable: false,
+					inAdvertisingPartnerABTest: false,
 					assetOrigin: '/',
 				}}
 			>
@@ -175,6 +178,7 @@ describe('MostViewedFooterData', () => {
 				value={{
 					renderingTarget: 'Web',
 					darkModeAvailable: false,
+					inAdvertisingPartnerABTest: false,
 					assetOrigin: '/',
 				}}
 			>
@@ -197,6 +201,7 @@ describe('MostViewedFooterData', () => {
 				value={{
 					renderingTarget: 'Web',
 					darkModeAvailable: false,
+					inAdvertisingPartnerABTest: false,
 					assetOrigin: '/',
 				}}
 			>
diff --git a/dotcom-rendering/src/components/MostViewedRight.test.tsx b/dotcom-rendering/src/components/MostViewedRight.test.tsx
index c643057be47..d5e5ed05d8a 100644
--- a/dotcom-rendering/src/components/MostViewedRight.test.tsx
+++ b/dotcom-rendering/src/components/MostViewedRight.test.tsx
@@ -23,6 +23,7 @@ describe('MostViewedList', () => {
 				value={{
 					renderingTarget: 'Web',
 					darkModeAvailable: false,
+					inAdvertisingPartnerABTest: false,
 					assetOrigin: '/',
 				}}
 			>
@@ -72,6 +73,7 @@ describe('MostViewedList', () => {
 				value={{
 					renderingTarget: 'Web',
 					darkModeAvailable: false,
+					inAdvertisingPartnerABTest: false,
 					assetOrigin: '/',
 				}}
 			>
@@ -100,6 +102,7 @@ describe('MostViewedList', () => {
 				value={{
 					renderingTarget: 'Web',
 					darkModeAvailable: false,
+					inAdvertisingPartnerABTest: false,
 					assetOrigin: '/',
 				}}
 			>
diff --git a/dotcom-rendering/src/components/Nav/Nav.test.tsx b/dotcom-rendering/src/components/Nav/Nav.test.tsx
index 5258d710ace..a5a10c5ac3b 100644
--- a/dotcom-rendering/src/components/Nav/Nav.test.tsx
+++ b/dotcom-rendering/src/components/Nav/Nav.test.tsx
@@ -10,6 +10,7 @@ describe('Nav', () => {
 			value={{
 				renderingTarget: 'Web',
 				darkModeAvailable: false,
+				inAdvertisingPartnerABTest: false,
 				assetOrigin: '/',
 			}}
 		>
diff --git a/dotcom-rendering/src/components/ProfileAtom.test.tsx b/dotcom-rendering/src/components/ProfileAtom.test.tsx
index 41960f89d34..641f6b7b93e 100644
--- a/dotcom-rendering/src/components/ProfileAtom.test.tsx
+++ b/dotcom-rendering/src/components/ProfileAtom.test.tsx
@@ -9,6 +9,7 @@ describe('ProfileAtom', () => {
 				value={{
 					renderingTarget: 'Web',
 					darkModeAvailable: false,
+					inAdvertisingPartnerABTest: false,
 					assetOrigin: '/',
 				}}
 			>
@@ -48,6 +49,7 @@ describe('ProfileAtom', () => {
 				value={{
 					renderingTarget: 'Web',
 					darkModeAvailable: false,
+					inAdvertisingPartnerABTest: false,
 					assetOrigin: '/',
 				}}
 			>
@@ -88,6 +90,7 @@ describe('ProfileAtom', () => {
 				value={{
 					renderingTarget: 'Web',
 					darkModeAvailable: false,
+					inAdvertisingPartnerABTest: false,
 					assetOrigin: '/',
 				}}
 			>
diff --git a/dotcom-rendering/src/components/QandaAtom.test.tsx b/dotcom-rendering/src/components/QandaAtom.test.tsx
index 7b057754788..c201fd327e5 100644
--- a/dotcom-rendering/src/components/QandaAtom.test.tsx
+++ b/dotcom-rendering/src/components/QandaAtom.test.tsx
@@ -11,6 +11,7 @@ describe('QandaAtom', () => {
 				value={{
 					renderingTarget: 'Web',
 					darkModeAvailable: false,
+					inAdvertisingPartnerABTest: false,
 					assetOrigin: '/',
 				}}
 			>
@@ -36,6 +37,7 @@ describe('QandaAtom', () => {
 				value={{
 					renderingTarget: 'Web',
 					darkModeAvailable: false,
+					inAdvertisingPartnerABTest: false,
 					assetOrigin: '/',
 				}}
 			>
@@ -62,6 +64,7 @@ describe('QandaAtom', () => {
 				value={{
 					renderingTarget: 'Web',
 					darkModeAvailable: false,
+					inAdvertisingPartnerABTest: false,
 					assetOrigin: '/',
 				}}
 			>
diff --git a/dotcom-rendering/src/components/ReaderRevenueLinks.test.tsx b/dotcom-rendering/src/components/ReaderRevenueLinks.test.tsx
index f219bae2310..2c5f02ed066 100644
--- a/dotcom-rendering/src/components/ReaderRevenueLinks.test.tsx
+++ b/dotcom-rendering/src/components/ReaderRevenueLinks.test.tsx
@@ -46,6 +46,7 @@ describe('ReaderRevenueLinks', () => {
 				value={{
 					renderingTarget: 'Web',
 					darkModeAvailable: false,
+					inAdvertisingPartnerABTest: false,
 					assetOrigin: '/',
 				}}
 			>
@@ -71,6 +72,7 @@ describe('ReaderRevenueLinks', () => {
 				value={{
 					renderingTarget: 'Web',
 					darkModeAvailable: false,
+					inAdvertisingPartnerABTest: false,
 					assetOrigin: '/',
 				}}
 			>
diff --git a/dotcom-rendering/src/components/RichLinkComponent.importable.test.tsx b/dotcom-rendering/src/components/RichLinkComponent.importable.test.tsx
index 65a0dfd9191..7ec8dc7cb2a 100644
--- a/dotcom-rendering/src/components/RichLinkComponent.importable.test.tsx
+++ b/dotcom-rendering/src/components/RichLinkComponent.importable.test.tsx
@@ -16,6 +16,7 @@ describe('RichLinkComponent', () => {
 					value={{
 						renderingTarget: 'Web',
 						darkModeAvailable: false,
+						inAdvertisingPartnerABTest: false,
 						assetOrigin: '/',
 					}}
 				>
diff --git a/dotcom-rendering/src/components/SignInGate/gateDesigns/SignInGateMainCheckoutComplete.test.tsx b/dotcom-rendering/src/components/SignInGate/gateDesigns/SignInGateMainCheckoutComplete.test.tsx
index 81050d6930b..1f208b96bcb 100644
--- a/dotcom-rendering/src/components/SignInGate/gateDesigns/SignInGateMainCheckoutComplete.test.tsx
+++ b/dotcom-rendering/src/components/SignInGate/gateDesigns/SignInGateMainCheckoutComplete.test.tsx
@@ -32,6 +32,7 @@ describe('SignInGateMainCheckoutComplete', () => {
 				value={{
 					renderingTarget: 'Web',
 					darkModeAvailable: false,
+					inAdvertisingPartnerABTest: false,
 					assetOrigin: '/',
 				}}
 			>
diff --git a/dotcom-rendering/src/components/TimelineAtom.test.tsx b/dotcom-rendering/src/components/TimelineAtom.test.tsx
index 03b37bd13f0..489e434222c 100644
--- a/dotcom-rendering/src/components/TimelineAtom.test.tsx
+++ b/dotcom-rendering/src/components/TimelineAtom.test.tsx
@@ -11,6 +11,7 @@ describe('TimelineAtom', () => {
 				value={{
 					renderingTarget: 'Web',
 					darkModeAvailable: false,
+					inAdvertisingPartnerABTest: false,
 					assetOrigin: '/',
 				}}
 			>
@@ -36,6 +37,7 @@ describe('TimelineAtom', () => {
 				value={{
 					renderingTarget: 'Web',
 					darkModeAvailable: false,
+					inAdvertisingPartnerABTest: false,
 					assetOrigin: '/',
 				}}
 			>
@@ -62,6 +64,7 @@ describe('TimelineAtom', () => {
 				value={{
 					renderingTarget: 'Web',
 					darkModeAvailable: false,
+					inAdvertisingPartnerABTest: false,
 					assetOrigin: '/',
 				}}
 			>
diff --git a/dotcom-rendering/src/components/YoutubeAtom/YoutubeAtom.test.tsx b/dotcom-rendering/src/components/YoutubeAtom/YoutubeAtom.test.tsx
index 25aebf09080..1fab53f643c 100644
--- a/dotcom-rendering/src/components/YoutubeAtom/YoutubeAtom.test.tsx
+++ b/dotcom-rendering/src/components/YoutubeAtom/YoutubeAtom.test.tsx
@@ -28,6 +28,7 @@ describe('YoutubeAtom', () => {
 				value={{
 					renderingTarget: 'Web',
 					darkModeAvailable: false,
+					inAdvertisingPartnerABTest: false,
 					assetOrigin: '/',
 				}}
 			>
@@ -64,6 +65,7 @@ describe('YoutubeAtom', () => {
 				value={{
 					renderingTarget: 'Web',
 					darkModeAvailable: false,
+					inAdvertisingPartnerABTest: false,
 					assetOrigin: '/',
 				}}
 			>
@@ -109,6 +111,7 @@ describe('YoutubeAtom', () => {
 				value={{
 					renderingTarget: 'Web',
 					darkModeAvailable: false,
+					inAdvertisingPartnerABTest: false,
 					assetOrigin: '/',
 				}}
 			>
@@ -146,6 +149,7 @@ describe('YoutubeAtom', () => {
 				value={{
 					renderingTarget: 'Web',
 					darkModeAvailable: false,
+					inAdvertisingPartnerABTest: false,
 					assetOrigin: '/',
 				}}
 			>
@@ -185,6 +189,7 @@ describe('YoutubeAtom', () => {
 				value={{
 					renderingTarget: 'Web',
 					darkModeAvailable: false,
+					inAdvertisingPartnerABTest: false,
 					assetOrigin: '/',
 				}}
 			>
@@ -222,6 +227,7 @@ describe('YoutubeAtom', () => {
 				value={{
 					renderingTarget: 'Web',
 					darkModeAvailable: false,
+					inAdvertisingPartnerABTest: false,
 					assetOrigin: '/',
 				}}
 			>
@@ -258,6 +264,7 @@ describe('YoutubeAtom', () => {
 				value={{
 					renderingTarget: 'Web',
 					darkModeAvailable: false,
+					inAdvertisingPartnerABTest: false,
 					assetOrigin: '/',
 				}}
 			>
@@ -298,6 +305,7 @@ describe('YoutubeAtom', () => {
 					value={{
 						renderingTarget: 'Web',
 						darkModeAvailable: false,
+						inAdvertisingPartnerABTest: false,
 						assetOrigin: '/',
 					}}
 				>
diff --git a/dotcom-rendering/src/layouts/FrontLayout.tsx b/dotcom-rendering/src/layouts/FrontLayout.tsx
index 788cb6d158c..df63060ee39 100644
--- a/dotcom-rendering/src/layouts/FrontLayout.tsx
+++ b/dotcom-rendering/src/layouts/FrontLayout.tsx
@@ -158,8 +158,13 @@ export const FrontLayout = ({ front, NAV }: Props) => {
 
 	const contributionsServiceUrl = getContributionsServiceUrl(front);
 
+	const { abTests } = front.config;
+
 	const inUpdatedHeaderABTest =
-		front.config.abTests.updatedHeaderDesignVariant === 'variant';
+		abTests.updatedHeaderDesignVariant === 'variant';
+
+	const inAdvertisingPartnerABTest =
+		abTests.updateLogoAdPartnerVariant === 'variant';
 
 	const { absoluteServerTimes = false } = front.config.switches;
 
@@ -458,6 +463,9 @@ export const FrontLayout = ({ front, NAV }: Props) => {
 									discussionApiUrl={
 										front.config.discussionApiUrl
 									}
+									inAdvertisingPartnerABTest={
+										inAdvertisingPartnerABTest
+									}
 								>
 									<FrontMostViewed
 										displayName={collection.displayName}
@@ -669,6 +677,9 @@ export const FrontLayout = ({ front, NAV }: Props) => {
 								collectionBranding={
 									collection.collectionBranding
 								}
+								inAdvertisingPartnerABTest={
+									inAdvertisingPartnerABTest
+								}
 							>
 								<DecideContainer
 									trails={trailsWithoutBranding}
diff --git a/dotcom-rendering/src/layouts/TagPageLayout.tsx b/dotcom-rendering/src/layouts/TagPageLayout.tsx
index eb6db2825dd..1f6819c7ebf 100644
--- a/dotcom-rendering/src/layouts/TagPageLayout.tsx
+++ b/dotcom-rendering/src/layouts/TagPageLayout.tsx
@@ -72,8 +72,13 @@ export const TagPageLayout = ({ tagPage, NAV }: Props) => {
 		? getTagPageMobileAdPositions(tagPage.groupedTrails)
 		: [];
 
+	const { abTests } = tagPage.config;
+
 	const inUpdatedHeaderABTest =
-		tagPage.config.abTests.updatedHeaderDesignVariant === 'variant';
+		abTests.updatedHeaderDesignVariant === 'variant';
+
+	const inAdvertisingPartnerABTest =
+		abTests.updateLogoAdPartnerVariant === 'variant';
 
 	return (
 		<>
@@ -286,6 +291,9 @@ export const TagPageLayout = ({ tagPage, NAV }: Props) => {
 								discussionApiUrl={
 									tagPage.config.discussionApiUrl
 								}
+								inAdvertisingPartnerABTest={
+									inAdvertisingPartnerABTest
+								}
 							>
 								<DecideContainerByTrails
 									trails={groupedTrails.trails}
diff --git a/dotcom-rendering/src/palette.ts b/dotcom-rendering/src/palette.ts
index d8caa1bc3d3..2207c909a55 100644
--- a/dotcom-rendering/src/palette.ts
+++ b/dotcom-rendering/src/palette.ts
@@ -1856,6 +1856,8 @@ const brandingLabelLight: PaletteFunction = ({ design }) => {
 	}
 };
 const brandingLabelDark: PaletteFunction = () => sourcePalette.neutral[86];
+const brandingBorderLight: PaletteFunction = () => sourcePalette.neutral[86];
+const brandingBorderDark: PaletteFunction = () => sourcePalette.neutral[20];
 const brandingLinkLight: PaletteFunction = ({ design, theme }) => {
 	switch (theme) {
 		case ArticleSpecial.Labs:
@@ -5651,6 +5653,10 @@ const paletteColours = {
 		light: blockquoteTextLight,
 		dark: blockquoteTextDark,
 	},
+	'--branding-border': {
+		light: brandingBorderLight,
+		dark: brandingBorderDark,
+	},
 	'--branding-label-text': {
 		light: brandingLabelLight,
 		dark: brandingLabelDark,
diff --git a/dotcom-rendering/src/server/render.allEditorialNewslettersPage.web.tsx b/dotcom-rendering/src/server/render.allEditorialNewslettersPage.web.tsx
index d19203b1faa..db9b3ae1a83 100644
--- a/dotcom-rendering/src/server/render.allEditorialNewslettersPage.web.tsx
+++ b/dotcom-rendering/src/server/render.allEditorialNewslettersPage.web.tsx
@@ -28,6 +28,7 @@ export const renderEditorialNewslettersPage = ({
 	const config: Config = {
 		renderingTarget: 'Web',
 		darkModeAvailable: false,
+		inAdvertisingPartnerABTest: false,
 		assetOrigin: ASSET_ORIGIN,
 	};
 
diff --git a/dotcom-rendering/src/server/render.article.amp.tsx b/dotcom-rendering/src/server/render.article.amp.tsx
index 994327b3766..eedd66bcb7c 100644
--- a/dotcom-rendering/src/server/render.article.amp.tsx
+++ b/dotcom-rendering/src/server/render.article.amp.tsx
@@ -44,6 +44,7 @@ export const renderArticle = ({
 	const config: Config = {
 		renderingTarget: 'Web',
 		darkModeAvailable: false,
+		inAdvertisingPartnerABTest: false,
 		assetOrigin: ASSET_ORIGIN,
 	};
 
diff --git a/dotcom-rendering/src/server/render.article.apps.tsx b/dotcom-rendering/src/server/render.article.apps.tsx
index b53e53a1e98..7389a314841 100644
--- a/dotcom-rendering/src/server/render.article.apps.tsx
+++ b/dotcom-rendering/src/server/render.article.apps.tsx
@@ -26,6 +26,7 @@ export const renderArticle = (
 	const config: Config = {
 		renderingTarget,
 		darkModeAvailable: !!article.config.switches.darkModeInApps,
+		inAdvertisingPartnerABTest: false,
 		assetOrigin: ASSET_ORIGIN,
 	};
 
diff --git a/dotcom-rendering/src/server/render.article.web.tsx b/dotcom-rendering/src/server/render.article.web.tsx
index a0ca8b06715..796dce1d5c9 100644
--- a/dotcom-rendering/src/server/render.article.web.tsx
+++ b/dotcom-rendering/src/server/render.article.web.tsx
@@ -53,6 +53,8 @@ export const renderHtml = ({
 		renderingTarget,
 		darkModeAvailable:
 			article.config.abTests.darkModeWebVariant === 'variant',
+		inAdvertisingPartnerABTest:
+			article.config.abTests.updateLogoAdPartnerVariant === 'variant',
 		assetOrigin: ASSET_ORIGIN,
 	};
 
@@ -264,6 +266,8 @@ export const renderBlocks = ({
 	const config: Config = {
 		renderingTarget: 'Web',
 		darkModeAvailable: abTests.darkModeWebVariant === 'variant',
+		inAdvertisingPartnerABTest:
+			abTests.updateLogoAdPartnerVariant === 'variant',
 		assetOrigin: ASSET_ORIGIN,
 	};
 
diff --git a/dotcom-rendering/src/server/render.front.web.tsx b/dotcom-rendering/src/server/render.front.web.tsx
index 07568fa1c10..88912070cf6 100644
--- a/dotcom-rendering/src/server/render.front.web.tsx
+++ b/dotcom-rendering/src/server/render.front.web.tsx
@@ -86,6 +86,8 @@ export const renderFront = ({
 		renderingTarget: 'Web',
 		darkModeAvailable:
 			front.config.abTests.darkModeWebVariant === 'variant',
+		inAdvertisingPartnerABTest:
+			front.config.abTests.updateLogoAdPartnerVariant === 'variant',
 		assetOrigin: ASSET_ORIGIN,
 	};
 
@@ -185,6 +187,8 @@ export const renderTagPage = ({
 		renderingTarget: 'Web',
 		darkModeAvailable:
 			tagPage.config.abTests.darkModeWebVariant === 'variant',
+		inAdvertisingPartnerABTest:
+			tagPage.config.abTests.updateLogoAdPartnerVariant === 'variant',
 		assetOrigin: ASSET_ORIGIN,
 	};
 
diff --git a/dotcom-rendering/src/types/configContext.ts b/dotcom-rendering/src/types/configContext.ts
index 890eb6ba235..3d7e9e09e92 100644
--- a/dotcom-rendering/src/types/configContext.ts
+++ b/dotcom-rendering/src/types/configContext.ts
@@ -11,10 +11,12 @@ export type Config =
 	| {
 			renderingTarget: Extract<RenderingTarget, 'Web'>;
 			darkModeAvailable: boolean;
+			inAdvertisingPartnerABTest: boolean;
 			assetOrigin: AssetOrigin;
 	  }
 	| {
 			renderingTarget: Extract<RenderingTarget, 'Apps'>;
 			darkModeAvailable: boolean;
+			inAdvertisingPartnerABTest: boolean;
 			assetOrigin: AssetOrigin;
 	  };