Before we embark on a project that would involve KPCC developer and design staff, Alex's team has asked that we answer the questions below:
- Project Name
- Proposed Launch Date
- Elevator Pitch
- One sentence only, audience facing, not for KPCC stakeholders
- Objective
- One sentence only, what do we want to accomplish: Usually Mission or Revenue-related
- Roles & Responsibilities
- Any Manager/Executive Stakeholders?
- Description
- (250 word limit)
- Target audience
- Work to be Done (Broad strokes)
- Editorial
- Design/Development
- Audience Discovery
- (How will people find it?)
- Scope of Work (days)
- Editorial
- Design/Development
- Resources Required
- (design, dev, editorial)
- Return on Investment / Objective
- Mission? Membership? Underwriting?
- Goals
- (quantifiable)