diff --git a/pkg/pubsub/adapter/converters/pubsub.go b/pkg/pubsub/adapter/converters/pubsub.go
index 45d5bc48ce..df0457ae27 100644
--- a/pkg/pubsub/adapter/converters/pubsub.go
+++ b/pkg/pubsub/adapter/converters/pubsub.go
@@ -18,7 +18,6 @@ package converters
 
 import (
 	"context"
-	"encoding/json"
 	"time"
 
 	cloudevents "github.com/cloudevents/sdk-go"
@@ -60,16 +59,7 @@ func convertPubSub(ctx context.Context, msg *cepubsub.Message, sendMode ModeType
 			ID:          event.ID(),
 			Attributes:  msg.Attributes,
 			PublishTime: event.Time(),
-		}
-
-		var raw json.RawMessage
-		if err := event.DataAs(&raw); err != nil {
-			logger.Desugar().Debug("Failed to get data as raw json, using as is.", zap.Error(err))
-			// Use data as a byte slice.
-			msg.Data = event.Data
-		} else {
-			// Use data as a raw message.
-			msg.Data = raw
+			Data:        event.Data,
 		}
 
 		if err := event.SetData(&PushMessage{
diff --git a/pkg/pubsub/adapter/converters/pubsub_test.go b/pkg/pubsub/adapter/converters/pubsub_test.go
index 4d57724c78..d502019256 100644
--- a/pkg/pubsub/adapter/converters/pubsub_test.go
+++ b/pkg/pubsub/adapter/converters/pubsub_test.go
@@ -116,7 +116,7 @@ func TestConvertCloudPubSub(t *testing.T) {
 			return pubSubPushCloudEvent(map[string]string{
 				"attribute1":        "value1",
 				"Invalid-Attrib#$^": "value2",
-			}, "\"test data\"")
+			}, "\"InRlc3QgZGF0YSI=\"")
 		},
 	}, {
 		name: "Push mode with no attributes",
@@ -126,7 +126,7 @@ func TestConvertCloudPubSub(t *testing.T) {
 		},
 		sendMode: Push,
 		wantEventFn: func() *cloudevents.Event {
-			return pubSubPushCloudEvent(nil, "\"test data\"")
+			return pubSubPushCloudEvent(nil, "\"InRlc3QgZGF0YSI=\"")
 		},
 	}}