diff --git a/builders/deploy.yaml b/builders/deploy.yaml
index b4a7af34d..b5a4f1fc9 100644
--- a/builders/deploy.yaml
+++ b/builders/deploy.yaml
@@ -106,6 +106,27 @@ steps:
   waitFor:
   - '-'
 
+#
+# enx-redirect
+#
+- id: 'deploy-enx-redirect'
+  name: 'gcr.io/google.com/cloudsdktool/cloud-sdk:307.0.0-alpine'
+  args:
+  - 'bash'
+  - '-eEuo'
+  - 'pipefail'
+  - '-c'
+  - |-
+    gcloud run deploy "enx-redirect" \
+      --quiet \
+      --project "${PROJECT_ID}" \
+      --platform "managed" \
+      --region "${_REGION}" \
+      --image "gcr.io/${PROJECT_ID}/${_REPO}/enx-redirect:${_TAG}" \
+      --no-traffic
+  waitFor:
+  - '-'
+
 #
 # modeler
 #
diff --git a/builders/promote.yaml b/builders/promote.yaml
index 33a887ce7..1bedaf2ea 100644
--- a/builders/promote.yaml
+++ b/builders/promote.yaml
@@ -102,6 +102,26 @@ steps:
   waitFor:
   - '-'
 
+#
+# enx-redirect
+#
+- id: 'promote-enx-redirect'
+  name: 'gcr.io/google.com/cloudsdktool/cloud-sdk:307.0.0-alpine'
+  args:
+  - 'bash'
+  - '-eEuo'
+  - 'pipefail'
+  - '-c'
+  - |-
+    gcloud run services update-traffic "enx-redirect" \
+      --quiet \
+      --project "${PROJECT_ID}" \
+      --platform "managed" \
+      --region "${_REGION}" \
+      --to-revisions "${_REVISION}=${_PERCENTAGE}"
+  waitFor:
+  - '-'
+
 #
 # modeler
 #