diff --git a/README.md b/README.md
index 0b6b964b01..f21c2536e6 100644
--- a/README.md
+++ b/README.md
@@ -21,7 +21,7 @@ sudo docker run \
   --name=cadvisor \
   --privileged \
   --device=/dev/kmsg \
-  gcr.io/google-containers/cadvisor:$VERSION
+  gcr.io/cadvisor/cadvisor:$VERSION
 ```
 
 cAdvisor is now running (in the background) on `http://localhost:8080`. The setup includes directories with Docker state cAdvisor needs to observe.
diff --git a/docs/running.md b/docs/running.md
index e3292657e7..fd5eb6c8ab 100644
--- a/docs/running.md
+++ b/docs/running.md
@@ -14,7 +14,7 @@ sudo docker run \
   --publish=8080:8080 \
   --detach=true \
   --name=cadvisor \
-  google/cadvisor:$VERSION
+  gcr.io/cadvisor/cadvisor:$VERSION
 ```
 
 cAdvisor is now running (in the background) on `http://localhost:8080/`. The setup includes directories with Docker state cAdvisor needs to observe.
@@ -44,7 +44,7 @@ otherwise cAdvisor can not connect to docker daemon.
   --device=/dev/kmsg \
   --security-opt seccomp=default.json \
   --name=cadvisor \
-  cadvisor:<tag> -perf_events_config=/etc/configs/perf/perf.json
+  gcr.io/cadvisor/cadvisor:<tag> -perf_events_config=/etc/configs/perf/perf.json
   ```
 
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