diff --git a/app/services/integration_customers/create_or_update_service.rb b/app/services/integration_customers/create_or_update_service.rb
index fcbdfd8698f..c0c83a595af 100644
--- a/app/services/integration_customers/create_or_update_service.rb
+++ b/app/services/integration_customers/create_or_update_service.rb
@@ -2,6 +2,7 @@
 
 module IntegrationCustomers
   class CreateOrUpdateService < ::BaseService
+    SYNC_INTEGRATIONS = ['Integrations::SalesforceIntegration'].freeze
     def initialize(integration_customers:, customer:, new_customer:)
       @integration_customers = integration_customers&.map { |c| c.to_h.deep_symbolize_keys }
       @customer = customer
@@ -22,13 +23,9 @@ def call
         next if skip_creating_integration_customer?
 
         if create_integration_customer?
-          IntegrationCustomers::CreateJob.perform_later(integration_customer_params:, integration:, customer:)
+          handle_creation
         elsif update_integration_customer?
-          IntegrationCustomers::UpdateJob.perform_later(
-            integration_customer_params:,
-            integration:,
-            integration_customer:
-          )
+          handle_update
         end
       end
     end
@@ -48,6 +45,39 @@ def update_integration_customer?
       !new_customer && integration_customer
     end
 
+    def handle_creation
+      # salesforce don't need to reach a provider so it can be done sync
+      if SYNC_INTEGRATIONS.include? integration&.type
+        IntegrationCustomers::CreateJob.perform_now(
+          integration_customer_params: integration_customer_params,
+          integration:,
+          customer:
+        )
+      else
+        IntegrationCustomers::CreateJob.perform_later(
+          integration_customer_params: integration_customer_params,
+          integration:,
+          customer:
+        )
+      end
+    end
+
+    def handle_update
+      if SYNC_INTEGRATIONS.include? integration&.type
+        IntegrationCustomers::UpdateJob.perform_now(
+          integration_customer_params: integration_customer_params,
+          integration:,
+          integration_customer:
+        )
+      else
+        IntegrationCustomers::UpdateJob.perform_later(
+          integration_customer_params: integration_customer_params,
+          integration:,
+          integration_customer:
+        )
+      end
+    end
+
     def sanitize_integration_customers
       updated_int_customers = integration_customers.reject { |m| m[:id].nil? }.map { |m| m[:id] }
       not_needed_ids = customer.integration_customers.pluck(:id) - updated_int_customers
diff --git a/spec/services/integration_customers/create_or_update_service_spec.rb b/spec/services/integration_customers/create_or_update_service_spec.rb
index 678c54f6d0b..1dd5d63fdd6 100644
--- a/spec/services/integration_customers/create_or_update_service_spec.rb
+++ b/spec/services/integration_customers/create_or_update_service_spec.rb
@@ -248,6 +248,31 @@
           expect { service_call }.to have_enqueued_job(IntegrationCustomers::CreateJob).exactly(:once)
         end
       end
+
+      context 'when adding a sync integration customer' do
+        let(:integration_salesforce) { create(:salesforce_integration, organization:) }
+        let(:integration_customers) do
+          [
+            {
+              integration_type: 'salesforce',
+              integration_code: integration_salesforce.code,
+              sync_with_provider: true,
+              external_customer_id: "12345"
+            }
+          ]
+        end
+
+        before do
+          IntegrationCustomers::BaseCustomer.destroy_all
+        end
+
+        it 'processes the job immediately' do
+          aggregate_failures do
+            expect { service_call }.to change(IntegrationCustomers::BaseCustomer, :count).by(1)
+            expect { service_call }.not_to have_enqueued_job(IntegrationCustomers::CreateJob)
+          end
+        end
+      end
     end
   end
 end