diff --git a/app/models/organization.rb b/app/models/organization.rb
index 7de77e34f12..64f7bfc33eb 100644
--- a/app/models/organization.rb
+++ b/app/models/organization.rb
@@ -46,6 +46,8 @@ class Organization < ApplicationRecord
   has_many :netsuite_integrations, class_name: 'Integrations::NetsuiteIntegration'
   has_many :xero_integrations, class_name: 'Integrations::XeroIntegration'
 
+  has_one :applied_dunning_campaign, -> { where(applied_to_organization: true) }, class_name: "DunningCampaign"
+
   has_one_attached :logo
 
   DOCUMENT_NUMBERINGS = [
diff --git a/app/services/dunning_campaigns/process_attempt_service.rb b/app/services/dunning_campaigns/process_attempt_service.rb
new file mode 100644
index 00000000000..be4cf323071
--- /dev/null
+++ b/app/services/dunning_campaigns/process_attempt_service.rb
@@ -0,0 +1,77 @@
+# frozen_string_literal: true
+
+module DunningCampaigns
+  class ProcessAttemptService < BaseService
+    def initialize(customer:, dunning_campaign_threshold:)
+      @customer = customer
+      @dunning_campaign_threshold = dunning_campaign_threshold
+      @dunning_campaign = dunning_campaign_threshold.dunning_campaign
+      @organization = customer.organization
+
+      super
+    end
+
+    def call
+      return result unless organization.auto_dunning_enabled?
+      return result unless applicable_dunning_campaign?
+      return result unless dunning_campaign_threshold_reached?
+      return result unless days_between_attempts_passed?
+      return result if dunning_campaign_completed?
+
+      ActiveRecord::Base.transaction do
+        payment_request_result = PaymentRequests::CreateService.call(
+          organization:,
+          params: {
+            external_customer_id: customer.external_id,
+            lago_invoice_ids: overdue_invoices.pluck(:id)
+          }
+        ).raise_if_error!
+
+        customer.increment(:last_dunning_campaign_attempt)
+        customer.last_dunning_campaign_attempt_at = Time.zone.now
+        customer.save!
+
+        result.customer = customer
+        result.payment_request = payment_request_result.payment_request
+      end
+
+      result
+    rescue ActiveRecord::RecordInvalid => e
+      result.record_validation_failure!(record: e.record)
+    end
+
+    private
+
+    attr_reader :customer, :dunning_campaign, :dunning_campaign_threshold, :organization
+
+    def applicable_dunning_campaign?
+      return false if customer.exclude_from_dunning_campaign?
+
+      custom_campaign = customer.applied_dunning_campaign
+      default_campaign = organization.applied_dunning_campaign
+
+      custom_campaign == dunning_campaign || (!custom_campaign && default_campaign == dunning_campaign)
+    end
+
+    def dunning_campaign_threshold_reached?
+      overdue_invoices.sum(:total_amount_cents) >= dunning_campaign_threshold.amount_cents
+    end
+
+    def days_between_attempts_passed?
+      return true unless customer.last_dunning_campaign_attempt_at
+
+      (customer.last_dunning_campaign_attempt_at + dunning_campaign.days_between_attempts.days).past?
+    end
+
+    def dunning_campaign_completed?
+      customer.last_dunning_campaign_attempt >= dunning_campaign.max_attempts
+    end
+
+    def overdue_invoices
+      customer
+        .invoices
+        .payment_overdue
+        .where(currency: dunning_campaign_threshold.currency)
+    end
+  end
+end
diff --git a/spec/services/dunning_campaigns/process_attempt_service_spec.rb b/spec/services/dunning_campaigns/process_attempt_service_spec.rb
new file mode 100644
index 00000000000..9a547f4a26d
--- /dev/null
+++ b/spec/services/dunning_campaigns/process_attempt_service_spec.rb
@@ -0,0 +1,178 @@
+# frozen_string_literal: true
+
+require "rails_helper"
+
+RSpec.describe DunningCampaigns::ProcessAttemptService, type: :service, aggregate_failures: true do
+  subject(:result) { described_class.call(customer:, dunning_campaign_threshold:) }
+
+  let(:customer) { create :customer, organization:, currency: }
+  let(:organization) { create :organization }
+  let(:currency) { "EUR" }
+  let(:dunning_campaign) { create :dunning_campaign, organization:, applied_to_organization: true }
+  let(:dunning_campaign_threshold) do
+    create :dunning_campaign_threshold, dunning_campaign:, currency:, amount_cents: 99_00
+  end
+
+  let(:payment_request) { create :payment_request, organization: }
+
+  let(:payment_request_result) do
+    BaseService::Result.new.tap do |result|
+      result.payment_request = payment_request
+      result.customer = customer
+    end
+  end
+
+  before do
+    allow(PaymentRequests::CreateService)
+      .to receive(:call)
+      .and_return(payment_request_result)
+  end
+
+  context "when premium features are enabled" do
+    let(:organization) { create :organization, premium_integrations: %w[auto_dunning] }
+
+    let(:invoice_1) { create :invoice, organization:, customer:, currency:, payment_overdue: false }
+    let(:invoice_2) { create :invoice, organization:, customer:, currency:, payment_overdue: true, total_amount_cents: 99_00 }
+    let(:invoice_3) { create :invoice, organization:, customer:, currency: "USD", payment_overdue: true }
+    let(:invoice_4) { create :invoice, currency:, payment_overdue: true }
+
+    around { |test| lago_premium!(&test) }
+
+    before do
+      invoice_1
+      invoice_2
+      invoice_3
+      invoice_4
+    end
+
+    it "returns a successful result with customer and payment request object" do
+      expect(result).to be_success
+      expect(result.customer).to eq customer
+      expect(result.payment_request).to eq payment_request
+    end
+
+    it "creates a payment request with customer overdue invoices" do
+      result
+
+      expect(PaymentRequests::CreateService)
+        .to have_received(:call)
+        .with(
+          organization:,
+          params: {
+            external_customer_id: customer.external_id,
+            lago_invoice_ids: [invoice_2.id]
+          }
+        )
+    end
+
+    it "updates customer last dunning attempt data" do
+      freeze_time do
+        expect { result }
+          .to change(customer.reload, :last_dunning_campaign_attempt).by(1)
+          .and change(customer.reload, :last_dunning_campaign_attempt_at).to(Time.zone.now)
+      end
+    end
+
+    context "when the campaign threshold is not reached" do
+      let(:dunning_campaign_threshold) do
+        create :dunning_campaign_threshold, dunning_campaign:, currency:, amount_cents: 99_01
+      end
+
+      it "does nothing" do
+        result
+        expect(PaymentRequests::CreateService).not_to have_received(:call)
+      end
+    end
+
+    context "when the campaign is not applicable anymore" do
+      let(:customer) do
+        create :customer, organization:, currency:, applied_dunning_campaign:
+      end
+
+      let(:applied_dunning_campaign) { create :dunning_campaign, organization: }
+      let(:applied_dunning_campaign_threshold) do
+        create(
+          :dunning_campaign_threshold,
+          dunning_campaign: applied_dunning_campaign,
+          currency:,
+          amount_cents: 10_00
+        )
+      end
+
+      it "does nothing" do
+        result
+        expect(PaymentRequests::CreateService).not_to have_received(:call)
+      end
+    end
+
+    context "when the customer is excluded from auto dunning" do
+      let(:customer) do
+        create :customer, organization:, currency:, exclude_from_dunning_campaign: true
+      end
+
+      it "does nothing" do
+        result
+        expect(PaymentRequests::CreateService).not_to have_received(:call)
+      end
+    end
+
+    context "when the customer reaches dunning campaign max attempts" do
+      let(:customer) do
+        create(
+          :customer,
+          organization:,
+          currency:,
+          last_dunning_campaign_attempt: dunning_campaign.max_attempts
+        )
+      end
+
+      it "does nothing" do
+        result
+        expect(PaymentRequests::CreateService).not_to have_received(:call)
+      end
+    end
+
+    context "when days between attempts has not passed" do
+      let(:customer) do
+        create(
+          :customer,
+          organization:,
+          currency:,
+          last_dunning_campaign_attempt_at: 9.days.ago
+        )
+      end
+
+      let(:dunning_campaign) do
+        create(
+          :dunning_campaign,
+          organization:,
+          applied_to_organization: true,
+          days_between_attempts: 10
+        )
+      end
+
+      it "does nothing" do
+        result
+        expect(PaymentRequests::CreateService).not_to have_received(:call)
+      end
+    end
+
+    context "when payment request creation fails" do
+      before do
+        payment_request_result.service_failure!(code: "error", message: "failure")
+      end
+
+      it "does not update customer last dunning campaign attempt data" do
+        expect { result }
+          .to not_change(customer.reload, :last_dunning_campaign_attempt)
+          .and not_change(customer.reload, :last_dunning_campaign_attempt_at)
+          .and raise_error(BaseService::ServiceFailure)
+      end
+    end
+  end
+
+  it "does nothing" do
+    result
+    expect(PaymentRequests::CreateService).not_to have_received(:call)
+  end
+end