diff --git a/README.md b/README.md
index 9d832acf6f370..dc44f0ceeeb77 100644
--- a/README.md
+++ b/README.md
@@ -27,6 +27,9 @@
   <a href="https://npmcharts.com/compare/gatsby?minimal=true">
     <img src="https://img.shields.io/npm/dm/gatsby.svg" alt="Downloads per month on npm." />
   </a>
+  <a href="https://npmcharts.com/compare/gatsby?minimal=true">
+    <img src="https://img.shields.io/npm/dt/gatsby.svg" alt="Total downloads on npm." />
+  </a>
   <a href="https://gatsbyjs.org/docs/how-to-contribute">
     <img src="https://img.shields.io/badge/PRs-welcome-brightgreen.svg" alt="PRs welcome!" />
   </a>