diff --git a/README.md b/README.md
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A set of tools to analyze genomic data with a focus on Next Generation Sequencing.
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+[Visit us at Fulcrum Genomics](www.fulcrumgenomics.com) to learn more about how we can power your Bioinformatics with fgbio and beyond.
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This readme document is mostly for developers/contributors and those attempting to build the project from source.
Detailed user documentation is available on the [project website](http://fulcrumgenomics.github.io/fgbio/) including [tool usage](http://fulcrumgenomics.github.io/fgbio/tools/latest) and [documentation of metrics produced](http://fulcrumgenomics.github.io/fgbio/metrics/latest). Detailed developer documentation can be found [here](http://javadoc.io/doc/com.fulcrumgenomics/fgbio_2.13).
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-# Quick Installation
+## Quick Installation
The [conda](https://conda.io/) package manager (configured with [bioconda channels](https://bioconda.github.io/)) can be used to quickly install fgbio:
@@ -44,7 +58,7 @@ To install fgbio without extra dependencies (e.g. [R](https://www.r-project.org/
conda install fgbio-minimal
```
-# Goals
+## Goals
There are many toolkits available for analyzing genomic data; fgbio does not aim to be all things to all people but is specifically focused on providing: