diff --git a/plugins/out_kinesis_firehose/firehose_api.c b/plugins/out_kinesis_firehose/firehose_api.c
index b9529408d6b..53045cf1b2d 100644
--- a/plugins/out_kinesis_firehose/firehose_api.c
+++ b/plugins/out_kinesis_firehose/firehose_api.c
@@ -915,8 +915,8 @@ int put_record_batch(struct flb_firehose *ctx, struct flush *buf,
                 flb_sds_destroy(error);
             }
             else {
-                /* error could not be parsed, print raw response to debug */
-                flb_plg_debug(ctx->ins, "Raw response: %s", c->resp.payload);
+                /* error could not be parsed, print raw response */
+                flb_plg_error(ctx->ins, "Raw response: %s", c->resp.payload);
             }
         }
     }