diff --git a/pkg/controller/redirect/appstore.go b/pkg/controller/redirect/appstore.go
index 6d0a32643..52e84da02 100644
--- a/pkg/controller/redirect/appstore.go
+++ b/pkg/controller/redirect/appstore.go
@@ -21,20 +21,23 @@ import (
 )
 
 type AppStoreData struct {
-	AndroidURL string `json:"androidURL"`
-	IOSURL     string `json:"iosURL"`
+	AndroidURL   string `json:"androidURL"`
+	AndroidAppID string `json:"androidAppID"`
+	IOSURL       string `json:"iosURL"`
 }
 
 // getAppStoreData finds data tied to app store listings.
 func (c *Controller) getAppStoreData(realmID uint) (*AppStoreData, error) {
 	// Pick first Android app (in the realm) for Play Store redirect.
 	androidURL := ""
+	androidAppID := ""
 	androidApps, err := c.db.ListActiveAppsByOS(realmID, database.OSTypeAndroid)
 	if err != nil {
 		return nil, fmt.Errorf("failed to get Android Apps: %w", err)
 	}
 	if len(androidApps) > 0 {
 		androidURL = androidApps[0].URL
+		androidAppID = androidApps[0].AppID
 	}
 
 	// Pick first iOS app (in the realm) for Store redirect.
@@ -48,7 +51,8 @@ func (c *Controller) getAppStoreData(realmID uint) (*AppStoreData, error) {
 	}
 
 	return &AppStoreData{
-		AndroidURL: androidURL,
-		IOSURL:     iosURL,
+		AndroidURL:   androidURL,
+		AndroidAppID: androidAppID,
+		IOSURL:       iosURL,
 	}, nil
 }
diff --git a/pkg/controller/redirect/index.go b/pkg/controller/redirect/index.go
index cef516e7d..4dbbe6c0a 100644
--- a/pkg/controller/redirect/index.go
+++ b/pkg/controller/redirect/index.go
@@ -102,23 +102,10 @@ func decideRedirect(region, userAgent string, url url.URL,
 	onAndroid := isAndroid(userAgent)
 	onIOS := isIOS(userAgent)
 
-	// A subset of SMS clients (e.g. Facebook Messenger) open links
-	// in inline WebViews without giving https Intents a opportunity
-	// to trigger App Links.
-	// Redirect to ourselves once to attempt to trigger the link.
-	// Bounce to self if we haven't already (on Android only).
-	// Keep track of state by including an extra bounce=1 url param.
-	if onAndroid && url.Query().Get("bounce") == "" {
-		q := url.Query()
-		q.Set("bounce", "1")
-		url.RawQuery = q.Encode()
-		return url.String(), true
-	}
-
 	// On Android redirect to Play Store if App Link doesn't trigger
 	// and an a link is set up.
-	if onAndroid && appStoreData.AndroidURL != "" {
-		return appStoreData.AndroidURL, true
+	if onAndroid && appStoreData.AndroidURL != "" && appStoreData.AndroidAppID != "" {
+		return buildIntentURL(path, url.Query(), region, appStoreData.AndroidAppID, appStoreData.AndroidURL), true
 	}
 
 	// On iOS redirect to App Store if App Link doesn't trigger
@@ -143,8 +130,30 @@ func buildEnsURL(path string, query url.Values, region string) string {
 	u.RawQuery = query.Encode()
 	q := u.Query()
 	q.Set("r", region)
-	q.Del("bounce")
 	u.RawQuery = q.Encode()
 
 	return u.String()
 }
+
+// buildIntentURL returns the ens:// URL with fallback
+// for the given path, query, and region.
+func buildIntentURL(path string, query url.Values, region, appID, fallback string) string {
+	u := &url.URL{
+		Scheme: "intent",
+		Path:   strings.TrimPrefix(path, "/"),
+	}
+	u.RawQuery = query.Encode()
+	q := u.Query()
+	q.Set("r", region)
+	u.RawQuery = q.Encode()
+
+	suffix := "#Intent"
+	suffix += ";scheme=ens"
+	suffix += ";package=" + appID
+	suffix += ";action=android.intent.action.VIEW"
+	suffix += ";category=android.intent.category.BROWSABLE"
+	suffix += ";S.browser_fallback_url=" + url.QueryEscape(fallback)
+	suffix += ";end"
+
+	return u.String() + suffix
+}
diff --git a/pkg/controller/redirect/index_test.go b/pkg/controller/redirect/index_test.go
index ef0bd7ce7..9edbcdc55 100644
--- a/pkg/controller/redirect/index_test.go
+++ b/pkg/controller/redirect/index_test.go
@@ -75,11 +75,11 @@ func TestBuildEnsURL(t *testing.T) {
 			exp:    "ens://v?r=US-AA",
 		},
 		{
-			name:   "drop_bounce",
+			name:   "replace_just_region",
 			path:   "v",
-			query:  url.Values{"c": []string{"12345678"}, "bounce": []string{"123"}},
-			region: "US-AA",
-			exp:    "ens://v?c=12345678&r=US-AA",
+			query:  url.Values{"c": []string{"12345678"}, "r": []string{"DE"}},
+			region: "US-BB",
+			exp:    "ens://v?c=12345678&r=US-BB",
 		},
 	}
 
@@ -97,6 +97,86 @@ func TestBuildEnsURL(t *testing.T) {
 	}
 }
 
+func TestBuildIntentURL(t *testing.T) {
+	t.Parallel()
+
+	expectedSuffix := "#Intent" +
+		";scheme=ens" +
+		";package=gov.moosylvania.app" +
+		";action=android.intent.action.VIEW" +
+		";category=android.intent.category.BROWSABLE" +
+		";S.browser_fallback_url=https%3A%2F%2Fplay.google.com%2Fstore%2Fapps%2Fdetails%3Fid%3Dgov.moosylvania.app" +
+		";end"
+	cases := []struct {
+		name   string
+		path   string
+		query  url.Values
+		region string
+		exp    string
+	}{
+		{
+			name:   "leading_slash_region",
+			path:   "v",
+			region: "/US-AA",
+			exp:    "intent://v?r=%2FUS-AA" + expectedSuffix,
+		},
+		{
+			name:   "trailing_slash_region",
+			path:   "v",
+			region: "US-AA/",
+			exp:    "intent://v?r=US-AA%2F" + expectedSuffix,
+		},
+		{
+			name:   "leading_slash_path",
+			path:   "/v",
+			region: "US-AA",
+			exp:    "intent://v?r=US-AA" + expectedSuffix,
+		},
+		{
+			name:   "trailing_slash_path",
+			path:   "v/",
+			region: "US-AA",
+			exp:    "intent://v/?r=US-AA" + expectedSuffix,
+		},
+		{
+			name:   "includes_code",
+			path:   "v",
+			query:  url.Values{"c": []string{"1234567890abcdef"}},
+			region: "US-AA",
+			exp:    "intent://v?c=1234567890abcdef&r=US-AA" + expectedSuffix,
+		},
+		{
+			name:   "includes_other",
+			path:   "v",
+			query:  url.Values{"foo": []string{"bar"}},
+			region: "US-AA",
+			exp:    "intent://v?foo=bar&r=US-AA" + expectedSuffix,
+		},
+		{
+			name:   "replace_region",
+			path:   "v",
+			query:  url.Values{"r": []string{"US-XX"}},
+			region: "US-AA",
+			exp:    "intent://v?r=US-AA" + expectedSuffix,
+		},
+	}
+
+	for _, tc := range cases {
+		tc := tc
+
+		t.Run(tc.name, func(t *testing.T) {
+			t.Parallel()
+
+			appID := "gov.moosylvania.app"
+			fallback := "https://play.google.com/store/apps/details?id=gov.moosylvania.app"
+			got, want := buildIntentURL(tc.path, tc.query, tc.region, appID, fallback), tc.exp
+			if got != want {
+				t.Errorf("expected %q to be %q", got, want)
+			}
+		})
+	}
+}
+
 func TestAgentDetection(t *testing.T) {
 	t.Parallel()
 
@@ -168,17 +248,28 @@ func TestAgentDetection(t *testing.T) {
 func TestDecideRedirect(t *testing.T) {
 	t.Parallel()
 
+	expectedSuffix := "#Intent" +
+		";scheme=ens" +
+		";package=gov.moosylvania.app" +
+		";action=android.intent.action.VIEW" +
+		";category=android.intent.category.BROWSABLE" +
+		";S.browser_fallback_url=https%3A%2F%2Fandroid.example.com%2Fstore%2Fmoosylvania" +
+		";end"
+
 	appLinkBoth := AppStoreData{
-		AndroidURL: "https://android.example.com/store/moosylvania",
-		IOSURL:     "https://ios.example.com/store/moosylvania",
+		AndroidURL:   "https://android.example.com/store/moosylvania",
+		AndroidAppID: "gov.moosylvania.app",
+		IOSURL:       "https://ios.example.com/store/moosylvania",
 	}
 	appLinkOnlyAndroid := AppStoreData{
-		AndroidURL: "https://android.example.com/store/moosylvania",
-		IOSURL:     "",
+		AndroidURL:   "https://android.example.com/store/moosylvania",
+		AndroidAppID: "gov.moosylvania.app",
+		IOSURL:       "",
 	}
 	appLinkNeither := AppStoreData{
-		AndroidURL: "",
-		IOSURL:     "",
+		AndroidURL:   "",
+		AndroidAppID: "",
+		IOSURL:       "",
 	}
 
 	userAgentAndroid := "Android"
@@ -202,38 +293,24 @@ func TestDecideRedirect(t *testing.T) {
 		expected     string
 	}{
 		{
-			name:         "moosylvania_android_pre_bounce",
+			name:         "moosylvania_android_both",
 			url:          "https://moosylvania.gov/v?c=1234567890abcdef",
 			userAgent:    userAgentAndroid,
 			appStoreData: &appLinkBoth,
-			expected:     "https://moosylvania.gov/v?bounce=1&c=1234567890abcdef",
-		},
-		{
-			name:         "moosylvania_android_post_bounce",
-			url:          "https://moosylvania.gov/v?bounce=1&c=1234567890abcdef",
-			userAgent:    userAgentAndroid,
-			appStoreData: &appLinkBoth,
-			expected:     "https://android.example.com/store/moosylvania",
+			expected:     "intent://v?c=1234567890abcdef&r=US-MOO" + expectedSuffix,
 		},
 		{
-			name:         "moosylvania_android_pre_bounce_relative",
+			name:         "moosylvania_android_both_relative",
 			altURL:       &relativePinURL,
 			userAgent:    userAgentAndroid,
 			appStoreData: &appLinkBoth,
-			expected:     "/v?bounce=1&c=1234567890abcdef",
+			expected:     "intent://v?c=1234567890abcdef&r=US-MOO" + expectedSuffix,
 		},
 		{
-			name:         "moosylvania_android_no_applink_pre_bounce",
+			name:         "moosylvania_android_no_applink",
 			url:          "https://moosylvania.gov/v?c=1234567890abcdef",
 			userAgent:    userAgentAndroid,
 			appStoreData: &appLinkNeither,
-			expected:     "https://moosylvania.gov/v?bounce=1&c=1234567890abcdef",
-		},
-		{
-			name:         "moosylvania_android_no_applink_post_bounce",
-			url:          "https://moosylvania.gov/v?c=1234567890abcdef&bounce=1",
-			userAgent:    userAgentAndroid,
-			appStoreData: &appLinkNeither,
 			expected:     "ens://v?c=1234567890abcdef&r=US-MOO",
 		},
 		{