summary.html

<table border="1" class="dataframe">
  <thead>
    <tr style="text-align: right;">
      <th></th>
      <th>mean</th>
      <th>sd</th>
      <th>hdi_3%</th>
      <th>hdi_97%</th>
      <th>mcse_mean</th>
      <th>mcse_sd</th>
      <th>ess_bulk</th>
      <th>ess_tail</th>
      <th>r_hat</th>
    </tr>
  </thead>
  <tbody>
    <tr>
      <th>intercept</th>
      <td>3.378</td>
      <td>0.005</td>
      <td>3.369</td>
      <td>3.386</td>
      <td>0.000</td>
      <td>0.000</td>
      <td>1305.0</td>
      <td>1390.0</td>
      <td>1.0</td>
    </tr>
    <tr>
      <th>saturation_adwords</th>
      <td>3.213</td>
      <td>0.037</td>
      <td>3.147</td>
      <td>3.284</td>
      <td>0.001</td>
      <td>0.001</td>
      <td>895.0</td>
      <td>1077.0</td>
      <td>1.0</td>
    </tr>
    <tr>
      <th>beta_adwords</th>
      <td>1.507</td>
      <td>0.005</td>
      <td>1.498</td>
      <td>1.517</td>
      <td>0.000</td>
      <td>0.000</td>
      <td>1251.0</td>
      <td>1478.0</td>
      <td>1.0</td>
    </tr>
    <tr>
      <th>saturation_facebook</th>
      <td>4.448</td>
      <td>0.043</td>
      <td>4.363</td>
      <td>4.526</td>
      <td>0.001</td>
      <td>0.001</td>
      <td>1157.0</td>
      <td>1231.0</td>
      <td>1.0</td>
    </tr>
    <tr>
      <th>beta_facebook</th>
      <td>0.995</td>
      <td>0.004</td>
      <td>0.987</td>
      <td>1.002</td>
      <td>0.000</td>
      <td>0.000</td>
      <td>1134.0</td>
      <td>1228.0</td>
      <td>1.0</td>
    </tr>
    <tr>
      <th>geometric_adstock_linkedin</th>
      <td>0.344</td>
      <td>0.010</td>
      <td>0.324</td>
      <td>0.363</td>
      <td>0.000</td>
      <td>0.000</td>
      <td>1891.0</td>
      <td>1496.0</td>
      <td>1.0</td>
    </tr>
    <tr>
      <th>saturation_linkedin</th>
      <td>1.990</td>
      <td>0.025</td>
      <td>1.946</td>
      <td>2.040</td>
      <td>0.001</td>
      <td>0.001</td>
      <td>957.0</td>
      <td>1025.0</td>
      <td>1.0</td>
    </tr>
    <tr>
      <th>beta_linkedin</th>
      <td>2.462</td>
      <td>0.021</td>
      <td>2.427</td>
      <td>2.506</td>
      <td>0.001</td>
      <td>0.000</td>
      <td>1000.0</td>
      <td>1203.0</td>
      <td>1.0</td>
    </tr>
    <tr>
      <th>sigma</th>
      <td>0.034</td>
      <td>0.001</td>
      <td>0.033</td>
      <td>0.035</td>
      <td>0.000</td>
      <td>0.000</td>
      <td>1730.0</td>
      <td>1255.0</td>
      <td>1.0</td>
    </tr>
  </tbody>
</table>