diff --git a/Makefile b/Makefile
index 0296003..c145172 100644
--- a/Makefile
+++ b/Makefile
@@ -60,10 +60,10 @@ IMAGES = provider-jet-equinix
 # ====================================================================================
 # Setup XPKG
 
-XPKG_REG_ORGS ?= xpkg.upbound.io/crossplane index.docker.io/crossplane
+XPKG_REG_ORGS ?= xpkg.upbound.io/equinix index.docker.io/crossplane
 # NOTE(hasheddan): skip promoting on xpkg.upbound.io as channel tags are
 # inferred.
-XPKG_REG_ORGS_NO_PROMOTE ?= xpkg.upbound.io/crossplane
+XPKG_REG_ORGS_NO_PROMOTE ?= xpkg.upbound.io/equinix
 XPKGS = provider-jet-equinix
 -include build/makelib/xpkg.mk