diff --git a/recipes/pkgconf/all/conanfile.py b/recipes/pkgconf/all/conanfile.py
index 5a930c7a5ea2b..395fbf0dafa4b 100644
--- a/recipes/pkgconf/all/conanfile.py
+++ b/recipes/pkgconf/all/conanfile.py
@@ -129,3 +129,6 @@ def package_info(self):
         self.output.info("Appending AUTOMAKE_CONAN_INCLUDES env var: {}".format(automake_extra_includes))
         self.buildenv_info.prepend_path("AUTOMAKE_CONAN_INCLUDES", automake_extra_includes)
         self.env_info.AUTOMAKE_CONAN_INCLUDES.append(automake_extra_includes) # remove in conan v2?
+
+        # TODO: to remove in conan v2 once pkg_config generator removed
+        self.cpp_info.names["pkg_config"] = "libpkgconf"