Earned Media shows analytical overview of how many times consumers (unique users based on UUID) searched, mentioned, and shared project related articles or blogs on different media platforms, starting from Facebook, LinkedIn to blog sites and news publishing websites.
To connect Earned Media, perform the following:
1.Login to PCC.
2.Click Insights available under Tools dropdown menu.
3.The Native Connectors screen appears with list of available data connectors. Click 
icon listed next to Earned Media.
4.The Connector dialog box appears. Click Connect.
5.The Connect Earned Media Account page appears. Click 
icon to configure Earned Media account and update the following details and click Save.
| Field | Action |
|---|---|
| Search Terms to Include | Add the terms that you want to include and click + Add. |
| Search Terms to Exclude | Add the terms that you want to exclude and click +Add. |
| Share of Voice | |
| Key Messages | Add the messages that you want to include and click +Add. |
You can disconnect added Earned Media account words.
To delete the Earned Media words, perform the following:
1.Click Disconnect.
2.The Disconnect Earned Media Connector dialog box appears. Click Disconnect to delete Earned Media words.
