diff --git a/docs/_templates/layout.html b/docs/_templates/layout.html
index 13a49e767..6ad9d8359 100644
--- a/docs/_templates/layout.html
+++ b/docs/_templates/layout.html
@@ -268,9 +268,100 @@
         </section>
 
     </div>
+    <!-- Newsletter Banner -->
+    <div role="banner" id="newsletter-banner">
+      <span id="newsletter-subscribe-button" role="button">Subscribe</span>&nbsp;to our newsletter to receive updates about new features.
+      <div id="newsletter-banner-close-button" role="button">X</div>
+    </div>
+    <!-- Newsletter Modal -->
+    <dialog id="newsletter-modal">
+      <div id="newsletter-header">
+        <img id="newsletter-logo" src="{{ pathto('_static/img/cellxGene-newsletter-logo.svg', 1) }}" />
+        <div id="newsletter-close-button" role="button">X</div>
+      </div>
+      <div id="newsletter-content">
+        <div id="newsletter-callout">Join Our Newsletter</div>
+        <div id="newsletter-description">Get a quarterly email with the latest CELLxGENE features and data.</div>
+        <!-- HubSpot Form target -->
+        <div id="newsletter-form-container"></div>
+      </div>
 
+      <div id="newsletter-footnote">Unsubscribe at any time.</div>
+    </dialog>
+    
   {% include "versions.html" %}
 
+    <script>
+    // (thuang): 30 days
+    const NEWSLETTER_BANNER_DISMISSED_TTL_MS = 30 * 24 * 60 * 60 * 1000;
+    const NEWSLETTER_BANNER_DISMISSED_KEY = "newsletterBannerDismissed"
+
+    var script = document.createElement('script');
+    script.src = 'https://js.hsforms.net/forms/v2.js';
+    script.defer = true;
+    document.head.appendChild(script);
+
+    // Run the code once the script is loaded
+    script.onload = async function() {
+      await hbspt.forms.create({
+        region: "na1",
+        portalId: "7272273",
+        formId: "eb65b811-0451-414d-8304-7b9b6f468ce5",
+        target: '#newsletter-form-container',
+        onFormReady() {
+          // get element by type "email"
+          const emailInput = document.querySelector('#email-eb65b811-0451-414d-8304-7b9b6f468ce5');
+          emailInput.setAttribute('placeholder', 'Enter email address');
+
+          // remove the label element for emailInput
+          const emailLabel = document.querySelector('#label-email-eb65b811-0451-414d-8304-7b9b6f468ce5');
+          emailLabel.remove();
+        },
+        submitText: 'Subscribe',
+      });
+    };
+
+    checkNewsletterBanner();
+
+    document.querySelector('#newsletter-banner-close-button').addEventListener('click', () => {
+      document.querySelector('#newsletter-banner').remove();
+      localStorage.setItem(NEWSLETTER_BANNER_DISMISSED_KEY, Date.now());
+    });
+
+    const modal = document.querySelector('#newsletter-modal');
+
+    document.querySelector('#newsletter-subscribe-button').addEventListener('click', () => {
+      modal.showModal();
+    });
+
+    document.querySelector('#newsletter-close-button').addEventListener('click', () => {
+      modal.close();
+    });
+
+    function checkNewsletterBanner() {
+      /**
+       * (thuang): Use LocalStorage to store dismissed state for 30 days
+       * NOTE: Currently Census doc page doesn't share the same domain as the main site,
+       * so dismissing the banner on the main site won't dismiss it on the Census doc page.
+       * And vice versa.
+       */
+      const newsletterBannerDismissed = localStorage.getItem('newsletterBannerDismissed');
+
+      if (newsletterBannerDismissed) {
+        return;
+      }
+
+      if (newsletterBannerDismissed && Date.now() - newsletterBannerDismissed > NEWSLETTER_BANNER_DISMISSED_TTL_MS) {
+        localStorage.removeItem(NEWSLETTER_BANNER_DISMISSED_KEY);
+      }
+
+      const newsletterBanner = document.querySelector('#newsletter-banner');
+
+      if (!newsletterBannerDismissed) {
+        newsletterBanner.style.display = 'flex';
+      }
+    }
+  </script>
   {# Do not conflict with RTD insertion of analytics script #}
   {% if not READTHEDOCS %}
     {% if theme_analytics_id %}
@@ -284,7 +375,11 @@
     ga('create', '{{ theme_analytics_id }}', 'auto');
     ga('send', 'pageview');
     </script>
-
+    <!-- HubSpot doNotTrack -->
+    <script>
+      var _hsq = ( window._hsq = window._hsq || []) ;
+      _hsq.push(["doNotTrack"]);
+    </script>
     {% endif %}
   {% endif %}