diff --git a/demo/index.html b/demo/index.html
index 71b29d319..9ffe90558 100644
--- a/demo/index.html
+++ b/demo/index.html
@@ -30,7 +30,7 @@ <h1>Content-Kit<span class="headline-note">alpha!</span></h1>
     </p>
     <p>
       Read more on the <a href="https://github.com/bustlelabs/content-kit-editor">content-kit-editor</a>
-      GitHub repo, or on the <a href="http://madhatted.com/">announcement blog post</a>.
+      GitHub repo, or on the <a href="http://madhatted.com/2015/7/31/announcing-content-kit-and-mobiledoc">announcement blog post</a>.
     </p>
   </div>
   <div class="section">