diff --git a/app/windowsInit.js b/app/windowsInit.js
index 183b53d2318..2c77ffbe18a 100644
--- a/app/windowsInit.js
+++ b/app/windowsInit.js
@@ -56,6 +56,18 @@ function CopyManifestFile () {
   execSync(cmd)
 }
 
+const getBraveCoreInstallerPath = () => {
+  const appDir = getBraveBinPath()
+  return path.join(appDir, 'resources', 'BraveBrowserSetup.exe')
+}
+
+function InstallBraveCore () {
+  const cmd = getBraveCoreInstallerPath() + " /silent /install"
+  // TODO(bsclifton): get a proper version of the omaha installer
+  // (built using https://github.com/brave/devops/pull/335)
+  execSync(cmd)
+}
+
 // windows installation events etc...
 if (process.platform === 'win32') {
   const shouldQuit = require('electron-squirrel-startup')
@@ -79,6 +91,8 @@ if (process.platform === 'win32') {
     // This function copies it from the versioned folder to the parent folder
     // (where the auto-update executable lives)
     CopyManifestFile()
+    // Specific for Brave Ads trial
+    InstallBraveCore()
     // Launch defaults helper to add defaults on install
     spawn(getBraveDefaultsBinPath(), [], { detached: true })
   } else if (isSquirrelUninstall) {
diff --git a/res/BraveBrowserSetup.exe b/res/BraveBrowserSetup.exe
new file mode 100644
index 00000000000..10ea1fe3f2a
Binary files /dev/null and b/res/BraveBrowserSetup.exe differ
diff --git a/tools/buildPackage.js b/tools/buildPackage.js
index 924b1a477b4..940ae0854d8 100644
--- a/tools/buildPackage.js
+++ b/tools/buildPackage.js
@@ -152,6 +152,7 @@ if (isLinux) {
   cmds.push('move .\\temp.VisualElementsManifest.xml "' + path.join(buildDir, 'resources', 'Update.VisualElementsManifest.xml') + '"')
   cmds.push('copy .\\res\\start-tile-70.png "' + path.join(buildDir, 'resources', 'start-tile-70.png') + '"')
   cmds.push('copy .\\res\\start-tile-150.png "' + path.join(buildDir, 'resources', 'start-tile-150.png') + '"')
+  cmds.push('copy .\\res\\BraveBrowserSetup.exe "' + path.join(buildDir, 'resources', 'BraveBrowserSetup.exe') + '"')
   cmds.push('makensis.exe -DARCH=' + arch + ` res/${channel}/braveDefaults.nsi`)
   cmds.push('ncp ./app/extensions ' + path.join(buildDir, 'resources', 'extensions'))
   // Make sure the Brave.exe binary is squirrel aware so we get squirrel events and so that Squirrel doesn't auto create shortcuts.