diff --git a/browser/brave_profile_prefs.cc b/browser/brave_profile_prefs.cc
index 223433ae2c05..7cbbe6b7e215 100644
--- a/browser/brave_profile_prefs.cc
+++ b/browser/brave_profile_prefs.cc
@@ -317,6 +317,7 @@ void RegisterProfilePrefs(user_prefs::PrefRegistrySyncable* registry) {
   registry->RegisterBooleanPref(kNewTabPageShowBraveTalk, false);
   registry->RegisterBooleanPref(kNewTabPageShowGemini, true);
   registry->RegisterBooleanPref(kNewTabPageHideAllWidgets, false);
+  registry->RegisterBooleanPref(kNewTabPageWidgetVisibilityMigrated, false);
 
   registry->RegisterIntegerPref(
       kNewTabPageShowsOptions,
diff --git a/browser/ui/webui/new_tab_page/brave_new_tab_message_handler.cc b/browser/ui/webui/new_tab_page/brave_new_tab_message_handler.cc
index e4da38787c7d..eb7d17c945a7 100644
--- a/browser/ui/webui/new_tab_page/brave_new_tab_message_handler.cc
+++ b/browser/ui/webui/new_tab_page/brave_new_tab_message_handler.cc
@@ -110,6 +110,8 @@ base::DictionaryValue GetPreferencesDictionary(PrefService* prefs) {
   pref_data.SetBoolean("showBraveTalk",
                        prefs->GetBoolean(kNewTabPageShowBraveTalk));
   pref_data.SetBoolean("showGemini", prefs->GetBoolean(kNewTabPageShowGemini));
+  pref_data.SetBoolean("widgetVisibilityMigrated",
+                       prefs->GetBoolean(kNewTabPageWidgetVisibilityMigrated));
 #if BUILDFLAG(CRYPTO_DOT_COM_ENABLED)
   pref_data.SetBoolean(
       "showCryptoDotCom",
@@ -501,6 +503,10 @@ void BraveNewTabMessageHandler::HandleSaveNewTabPagePref(
     settingsKey = kNewTabPageShowBraveTalk;
   } else if (settingsKeyInput == "showGemini") {
     settingsKey = kNewTabPageShowGemini;
+  } else if (settingsKeyInput == "saveWidgetVisibilityMigrated") {
+    // This prefs is set to true once.
+    DCHECK(settingsValueBool);
+    settingsKey = kNewTabPageWidgetVisibilityMigrated;
 #if BUILDFLAG(CRYPTO_DOT_COM_ENABLED)
   } else if (settingsKeyInput == "showCryptoDotCom") {
     settingsKey = kCryptoDotComNewTabPageShowCryptoDotCom;
diff --git a/common/pref_names.cc b/common/pref_names.cc
index afee071de500..6bbc55f938f4 100644
--- a/common/pref_names.cc
+++ b/common/pref_names.cc
@@ -64,6 +64,8 @@ const char kNewTabPageShowGemini[] = "brave.new_tab_page.show_gemini";
 const char kNewTabPageShowBraveTalk[] = "brave.new_tab_page.show_together";
 const char kNewTabPageHideAllWidgets[] = "brave.new_tab_page.hide_all_widgets";
 const char kNewTabPageShowsOptions[] = "brave.new_tab_page.shows_options";
+const char kNewTabPageWidgetVisibilityMigrated[] =
+    "brave.new_tab_page.widget_visibility_migrated";
 const char kBraveTodayIntroDismissed[] = "brave.today.intro_dismissed";
 const char kBinanceAccessToken[] = "brave.binance.access_token";
 const char kBinanceRefreshToken[] = "brave.binance.refresh_token";
diff --git a/common/pref_names.h b/common/pref_names.h
index 4667b3d8bd87..6904492427a7 100644
--- a/common/pref_names.h
+++ b/common/pref_names.h
@@ -56,6 +56,7 @@ extern const char kNewTabPageShowGemini[];
 extern const char kNewTabPageShowBraveTalk[];
 extern const char kNewTabPageHideAllWidgets[];
 extern const char kNewTabPageShowsOptions[];
+extern const char kNewTabPageWidgetVisibilityMigrated[];
 extern const char kBraveTodayIntroDismissed[];
 extern const char kAlwaysShowBookmarkBarOnNTP[];
 extern const char kAutocompleteEnabled[];
diff --git a/components/brave_new_tab_ui/api/preferences.ts b/components/brave_new_tab_ui/api/preferences.ts
index 94183ffad6bf..2fdadec29d06 100644
--- a/components/brave_new_tab_ui/api/preferences.ts
+++ b/components/brave_new_tab_ui/api/preferences.ts
@@ -22,6 +22,10 @@ function sendSavePref (key: string, value: any) {
   chrome.send('saveNewTabPagePref', [key, value])
 }
 
+export function saveWidgetVisibilityMigrated (): void {
+  sendSavePref('saveWidgetVisibilityMigrated', true)
+}
+
 export function saveShowBackgroundImage (value: boolean): void {
   sendSavePref('showBackgroundImage', value)
 }
diff --git a/components/brave_new_tab_ui/reducers/new_tab_reducer.ts b/components/brave_new_tab_ui/reducers/new_tab_reducer.ts
index 976173559e79..edebce79b454 100644
--- a/components/brave_new_tab_ui/reducers/new_tab_reducer.ts
+++ b/components/brave_new_tab_ui/reducers/new_tab_reducer.ts
@@ -92,6 +92,7 @@ export const newTabReducer: Reducer<NewTab.State | undefined> = (state: NewTab.S
       }
       state = storage.addNewStackWidget(state)
       state = storage.replaceStackWidgets(state)
+      state = storage.updateWidgetVisibility(state)
 
       break
 
diff --git a/components/brave_new_tab_ui/storage/new_tab_storage.ts b/components/brave_new_tab_ui/storage/new_tab_storage.ts
index cef58bdd9623..98ff87be10ff 100644
--- a/components/brave_new_tab_ui/storage/new_tab_storage.ts
+++ b/components/brave_new_tab_ui/storage/new_tab_storage.ts
@@ -4,6 +4,7 @@
 // you can obtain one at http://mozilla.org/MPL/2.0/.
 
 // Utils
+import { saveShowBinance, saveShowCryptoDotCom, saveShowFTX, saveShowGemini, saveWidgetVisibilityMigrated } from '../api/preferences'
 import { debounce } from '../../common/debounce'
 import { loadTimeData } from '../../common/loadTimeData'
 
@@ -28,6 +29,7 @@ export const defaultState: NewTab.State = {
   showBitcoinDotCom: false,
   showCryptoDotCom: false,
   showFTX: false,
+  widgetVisibilityMigrated: false,
   hideAllWidgets: false,
   brandedWallpaperOptIn: false,
   isBrandedWallpaperNotificationDismissed: true,
@@ -240,6 +242,100 @@ export const replaceStackWidgets = (state: NewTab.State) => {
   return state
 }
 
+export const updateWidgetVisibility = (state: NewTab.State) => {
+  // Do visibility migration only once.
+  if (state.widgetVisibilityMigrated) {
+    return state
+  }
+
+  const {
+    showRewards,
+    showBraveTalk,
+    braveTalkSupported,
+    showBinance,
+    binanceSupported,
+    showCryptoDotCom,
+    cryptoDotComSupported,
+    showFTX,
+    ftxSupported,
+    showGemini,
+    geminiSupported
+  } = state
+
+  const displayLookup = {
+    'braveTalk': {
+      display: braveTalkSupported && showBraveTalk,
+      isCrypto: false
+    },
+    'rewards': {
+      display: showRewards,
+      isCrypto: false
+    },
+    'binance': {
+      display: binanceSupported && showBinance,
+      isCrypto: true
+    },
+    'cryptoDotCom': {
+      display: cryptoDotComSupported && showCryptoDotCom,
+      isCrypto: true
+    },
+    'ftx': {
+      display: ftxSupported && showFTX,
+      isCrypto: true
+    },
+    'gemini': {
+      display: geminiSupported && showGemini,
+      isCrypto: true
+    }
+  }
+
+  // Among the crypt widgets, only one crypto widget is visible
+  // if it's foremost widget in the stack.
+  let foremostVisibleCryptoWidget = ''
+  const lastIndex = state.widgetStackOrder.length - 1;
+  for (let i = lastIndex; i >= 0; --i) {
+    const widget = displayLookup[state.widgetStackOrder[i]]
+    if (!widget) {
+      console.error('Update above lookup table')
+      continue
+    }
+
+    if (!widget.display) {
+      continue
+    }
+
+    if (widget.isCrypto) {
+      foremostVisibleCryptoWidget = state.widgetStackOrder[i]
+    }
+    // Found visible foremost widget in the widget stack. Go out.
+    break
+  }
+
+  const widgetsShowKey = {
+    'binance': 'showBinance',
+    'cryptoDotCom': 'showCryptoDotCom',
+    'ftx': 'showFTX',
+    'gemini': 'showGemini'
+  }
+
+  // Hide all crypto widgets except foremost one.
+  for (let key in widgetsShowKey) {
+    if (key === foremostVisibleCryptoWidget) {
+      state[widgetsShowKey[key]] = true
+      continue
+    }
+    state[widgetsShowKey[key]] = false
+  }
+
+  saveShowBinance(state.showBinance)
+  saveShowCryptoDotCom(state.showCryptoDotCom)
+  saveShowFTX(state.showFTX)
+  saveShowGemini(state.showGemini)
+  saveWidgetVisibilityMigrated()
+
+  return state
+}
+
 const cleanData = (state: NewTab.State) => {
   const { rewardsState } = state
 
diff --git a/components/definitions/newTab.d.ts b/components/definitions/newTab.d.ts
index 10abbeb5c341..28212a165a0b 100644
--- a/components/definitions/newTab.d.ts
+++ b/components/definitions/newTab.d.ts
@@ -113,6 +113,7 @@ declare namespace NewTab {
     showBinance: boolean
     showGemini: boolean
     showCryptoDotCom: boolean
+    widgetVisibilityMigrated: boolean
     hideAllWidgets: boolean
     isBraveTodayOptedIn: boolean
     isBrandedWallpaperNotificationDismissed: boolean