From 10b79b8963d224c95a87f55663631a14a389ca3c Mon Sep 17 00:00:00 2001 From: Bridget Kromhout Date: Tue, 3 May 2016 14:20:37 -0500 Subject: [PATCH 1/3] Sponsor info Former-commit-id: 30671ab013dca200ba54d977eb56da84362d5a21 --- content/page/sponsor.md | 64 +++++++++++++++++++++++++++++++++++++++++ 1 file changed, 64 insertions(+) create mode 100644 content/page/sponsor.md diff --git a/content/page/sponsor.md b/content/page/sponsor.md new file mode 100644 index 00000000000..a6bdcce9f2e --- /dev/null +++ b/content/page/sponsor.md @@ -0,0 +1,64 @@ ++++ +Categories = [] +Description = "" +Tags = [] +Date = "2016-05-03T13:04:25-05:00" +Title = "Sponsor devopsdays" + ++++ + +Devopsdays is a community-organized not-for-profit conference series for practitioners. It began in Ghent, Belgium with one conference in 2009, and has grown to more than 30 events planned worldwide for 2016. + +Sponsoring devopsdays conferences gives your organization an opportunity to speak with practitioners, managers, and executives from companies of all sizes and industries. Whether your goals include recruiting new talent, opening new markets, or connecting with your existing customers, this event will be the place to have those conversations with experts and leaders in tech innovation. + + +**Code of Conduct** + +All devopsdays events have a code of conduct and require sponsors to follow it. This applies to giveaways, items and images at your table, behavior of your staff, etc. See the specific city's site for their code of conduct wording. + + +**How to sponsor** + +All devopsdays events are independently organized. No multi-city sponsorships are available; when you decide which cities to sponsor, you need to contact each city's organizing team individually. + +Events set their own rates and can tell you about their expected attendance in terms of numbers and communities represented. Sometimes they will offer additional special sponsorships for more visibility, such as lanyard, evening event, etc. They typically are charging exactly what they need to run the event; nobody's making any money off these events, so discounts are generally not available. + +The vast majority of events do not have a legal tax-deductible status. Most sponsors fund this sponsorship either out of their marketing budget or recruiting budget, depending on their goals for sponsorship. Because the vast majority of events are put on by a loose affiliation of like-minded community members with no legal status, contracts are generally not used. However, most events employ some form of professional accounting, so you usually have the option of paypal/credit card or invoice followed by check or bank transfer. + + +**Staffing & participation onsite** + +Most sponsorship packages include a number of conference tickets for you to send employees. If you're sponsoring at a level which comes with a table presence, you'll need to line up people to staff it. Since traffic at the table is minimal during the single track of talks in the morning, they can attend the talks and then take turns staffing the table versus attending participatory breakout sessions in the afternoon. + +Most devopsdays conferences also include an evening networking event, which is a great place for informal continued conversations. + +If your goal is recruiting, consider sending engineering managers. If you are a vendor, send your sales engineers as well as your technical product marketing, and even some engineers. + +All attendees including sponsors are welcome to propose any subject they would like to discuss in a group, during the afternoon proposals of breakout discussions known as "open space". Sponsors are encouraged to actively participate and engage with the other attendees as peers. + +Demos at your table are one good way to show off your org. It's usually possible to bring or rent monitors, though be sure to check with a given event about the exact mechanism at their venue. + +Devopsdays events aren't your standard trade show, so you won't be shipping your booth. Most events have sponsorships available that come with a simple six-foot table and a couple of chairs. + +Typical sponsor packing list: + + + +**Speaking & Attendee contact info** + +Devopsdays does not sell conference speaking slots; sponsors' employees are welcome to submit talk proposals in the same call for proposals as anyone else. Most events have an opportunity for sponsors to make a short elevator pitch for their services (generally in the order of a minute or two). + +Devopsdays does not ever distribute attendee contact information. If you're interested in lead generation, have conversations with the attendees and ask for their contact info directly. Do not expect badge scanning of any sort. Most events don't even collect information about job title. _Sometimes_ company affiliation is on the badges. In general, if you want information, you're going to need to interact (and perhaps run a raffle to collect business cards). + + +**When will a devopsdays conference happen in some specific place?** + +New cities start a devopsdays event each year, and some cities run regularly. When planning out your sponsorship budget for the year, it's a good idea to assume that at least one or two must-sponsor devopsdays will crop up after you've already starting reaching out and sponsoring the early announcers. + +If one hasn't happened near you, and you wish it would, you can always look into running your own event! From 03081353f15d890feae67e8b8aeb50e9d2061fbd Mon Sep 17 00:00:00 2001 From: Bridget Kromhout Date: Wed, 4 May 2016 13:51:39 -0700 Subject: [PATCH 2/3] Clarification on a few details after feedback. Former-commit-id: 6822faf0d71b66df4fc6cc0509f68c06f46ef2ed --- content/page/sponsor.md | 21 +++++++-------------- 1 file changed, 7 insertions(+), 14 deletions(-) diff --git a/content/page/sponsor.md b/content/page/sponsor.md index a6bdcce9f2e..6f471f3e012 100644 --- a/content/page/sponsor.md +++ b/content/page/sponsor.md @@ -14,7 +14,7 @@ Sponsoring devopsdays conferences gives your organization an opportunity to spea **Code of Conduct** -All devopsdays events have a code of conduct and require sponsors to follow it. This applies to giveaways, items and images at your table, behavior of your staff, etc. See the specific city's site for their code of conduct wording. +All devopsdays events have a code of conduct and require sponsors to follow it. This applies to giveaways, items and images at your table, behavior of your staff, etc. See the specific city's site for the details of their code of conduct. **How to sponsor** @@ -23,7 +23,7 @@ All devopsdays events are independently organized. No multi-city sponsorships ar Events set their own rates and can tell you about their expected attendance in terms of numbers and communities represented. Sometimes they will offer additional special sponsorships for more visibility, such as lanyard, evening event, etc. They typically are charging exactly what they need to run the event; nobody's making any money off these events, so discounts are generally not available. -The vast majority of events do not have a legal tax-deductible status. Most sponsors fund this sponsorship either out of their marketing budget or recruiting budget, depending on their goals for sponsorship. Because the vast majority of events are put on by a loose affiliation of like-minded community members with no legal status, contracts are generally not used. However, most events employ some form of professional accounting, so you usually have the option of paypal/credit card or invoice followed by check or bank transfer. +The vast majority of events do not have a legal tax-deductible status. Most sponsors fund this sponsorship either out of their marketing budget or recruiting budget, depending on their goals for sponsorship. Because these events are organized by volunteers who usually have no legal entity, contracts are generally not used. However, most events employ some form of professional accounting, so you usually have the option of paypal/credit card or invoice followed by check or bank transfer. **Staffing & participation onsite** @@ -38,23 +38,16 @@ All attendees including sponsors are welcome to propose any subject they would l Demos at your table are one good way to show off your org. It's usually possible to bring or rent monitors, though be sure to check with a given event about the exact mechanism at their venue. -Devopsdays events aren't your standard trade show, so you won't be shipping your booth. Most events have sponsorships available that come with a simple six-foot table and a couple of chairs. - -Typical sponsor packing list: - +You don't need to ship your own booth or tables; devopsdays will provide table and chairs corresponding to your sponsorship level. You'll likely want to ship a table cloth, banner/background, giveaways, etc. **Speaking & Attendee contact info** -Devopsdays does not sell conference speaking slots; sponsors' employees are welcome to submit talk proposals in the same call for proposals as anyone else. Most events have an opportunity for sponsors to make a short elevator pitch for their services (generally in the order of a minute or two). +Devopsdays does not sell conference speaking slots; sponsors' employees are welcome to submit talk proposals in the same call for proposals as anyone else. The talks are videorecorded and freely available online after the fact, and occasionally livestreamed, which is a great takeaway for the speakers and their orgs. Most events have an opportunity for sponsors to make a short elevator pitch for their services (generally in the order of a minute or two); this makes it to the livestream but usually not into the edited recordings. + +Devopsdays does not ever distribute attendee contact information. Do not expect badge scanning of any sort. Most events don't even collect information about job title. _Sometimes_ company affiliation is on the badges, and sometimes it's not. -Devopsdays does not ever distribute attendee contact information. If you're interested in lead generation, have conversations with the attendees and ask for their contact info directly. Do not expect badge scanning of any sort. Most events don't even collect information about job title. _Sometimes_ company affiliation is on the badges. In general, if you want information, you're going to need to interact (and perhaps run a raffle to collect business cards). +If you want to collect leads, you'll have to talk directly with individuals and request their contact info. Vendors also often raffle off prizes ranging from large Lego sets to tablets and other desirable items, collecting contact info in the process. **When will a devopsdays conference happen in some specific place?** From 76eb084dbde8eb34a383bb202b5b26e6f9f706e2 Mon Sep 17 00:00:00 2001 From: Bridget Kromhout Date: Wed, 4 May 2016 14:16:01 -0700 Subject: [PATCH 3/3] Adding top-level nav for sponsorship info. 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