diff --git a/django_select2/fields.py b/django_select2/fields.py
index 4f363110..e735ff48 100644
--- a/django_select2/fields.py
+++ b/django_select2/fields.py
@@ -158,6 +158,19 @@ def label_from_instance(self, obj):
         """
         return smart_unicode(obj)
 
+    def extra_data_from_instance(self, obj):
+        """
+        Sub-classes should override this to generate extra data for values. These are passed to
+        Javascript and can be used for custom rendering.
+
+        :param obj: The model object.
+        :type obj: :py:class:`django.model.Model`
+
+        :return: The extra data dictionary.
+        :rtype: :py:obj:`dict`
+        """
+        return {}
+
     def prepare_qs_params(self, request, search_term, search_fields):
         """
         Prepares queryset parameter to use for searching.
@@ -246,7 +259,8 @@ def get_results(self, request, term, page, context):
             res = list(qs.filter(*params['or'], **params['and']))
             has_more = False
 
-        res = [(getattr(obj, self.to_field_name), self.label_from_instance(obj), ) for obj in res]
+        res = [(getattr(obj, self.to_field_name), self.label_from_instance(obj), self.extra_data_from_instance(obj))
+                for obj in res]
         return (NO_ERR_RESP, has_more, res, )
 
 
diff --git a/django_select2/views.py b/django_select2/views.py
index 1798ed27..3bbbaecc 100644
--- a/django_select2/views.py
+++ b/django_select2/views.py
@@ -98,8 +98,13 @@ def _results_to_context(self, output):
         err, has_more, results = output
         res = []
         if err == NO_ERR_RESP:
-            for id_, text in results:
-                res.append({'id': id_, 'text': text})
+            for result in results:
+                id_, text = result[:2]
+                if len(result)>2:
+                    extra_data = result[2]
+                else:
+                    extra_data = {}
+                res.append(dict(id=id_, text=text, **extra_data))
         return {
             'err': err,
             'more': has_more,