wg-analytics Quarterly Status Update 2020-06

[zhouyx]

AMP Geo

• <amp-geo> now supports US-CA detection via preset-us-ca
• The feature works with <amp-consent> geoOverride feature. Example

AMP Analytics

• Analytics initialization is now split into multiple chunks. This change helped reduce long tasks on page load especially with complex analytics configurations.
• Improved performance test to help detect any regression in analytics requests' delay.
• Analytics Visibility Event to support selecting multiple elements. (Feature still protected by visibility-trigger-improvements flag)
• Expand the data-vars-* variables usage to all analytics events by default.

AMP Consent

• Support additional data via metaData (gdprApplies, consentStringType and additionalConsentString)
• AMP consent to support variable substitution in outgoing requests url.
• Expand consent information to 1200 bytes in total.

What's next

• AMP Consent to support TCF v2
• AMP Consent Lightbox UI Design
• Expand Analytics iframeTransport feature. [Still under review]