diff --git a/ads/vendors/dable.js b/ads/vendors/dable.js
index dd2251142f42..3530b67d800f 100644
--- a/ads/vendors/dable.js
+++ b/ads/vendors/dable.js
@@ -30,8 +30,13 @@ export function dable(global, data) {
   }
 
   const itemId = data['itemId'] || '';
+  const channel = data['channel'] || '';
   const opts = {};
 
+  if (channel) {
+    opts.channel = channel;
+  }
+
   if (itemId) {
     global.dable('sendLog', 'view', {id: itemId});
   } else {
diff --git a/ads/vendors/dable.md b/ads/vendors/dable.md
index 83216aa55f66..2e0a1d7bfa43 100644
--- a/ads/vendors/dable.md
+++ b/ads/vendors/dable.md
@@ -27,3 +27,4 @@ For configuration details and to generate your tags, please contact https://admi
 
 -   `data-item-id`
 -   `data-service-name`
+-   `data-channel`