diff --git a/CHANGELOG.md b/CHANGELOG.md
index 36496c9e24..71e266825f 100644
--- a/CHANGELOG.md
+++ b/CHANGELOG.md
@@ -9,6 +9,7 @@
 
 ## Unreleased
 
+* Update metatags for GA4 ([PR #4222](https://github.com/alphagov/govuk_publishing_components/pull/4222))
 * Set aria-label text in govuk_logo.html to "GOV.UK" ([PR #4217](https://github.com/alphagov/govuk_publishing_components/pull/4217))
 
 ## 43.1.1
diff --git a/app/assets/javascripts/govuk_publishing_components/analytics-ga4/ga4-page-views.js b/app/assets/javascripts/govuk_publishing_components/analytics-ga4/ga4-page-views.js
index 4ea7441a4d..82c977fcfc 100644
--- a/app/assets/javascripts/govuk_publishing_components/analytics-ga4/ga4-page-views.js
+++ b/app/assets/javascripts/govuk_publishing_components/analytics-ga4/ga4-page-views.js
@@ -33,7 +33,7 @@ window.GOVUK.analyticsGa4.analyticsModules = window.GOVUK.analyticsGa4.analytics
             navigation_page_type: this.getMetaContent('navigation-page-type'),
             navigation_list_type: this.getMetaContent('navigation-list-type'),
             step_navs: this.getMetaContent('stepnavs'),
-            taxonomy_level1: this.getMetaContent('themes'),
+            taxonomy_level1: this.getMetaContent('taxonomy_level1'),
             taxonomy_main: this.getMetaContent('taxon-slug'),
             taxonomy_main_id: this.getMetaContent('taxon-id'),
             taxonomy_all: this.getMetaContent('taxon-slugs'),
@@ -48,8 +48,8 @@ window.GOVUK.analyticsGa4.analyticsModules = window.GOVUK.analyticsGa4.analytics
             publishing_government: this.removeHyphensAndDowncase(this.getMetaContent('publishing-government') || this.getMetaContent('ga4-publishing-government')),
             political_status: this.getMetaContent('political-status') || this.getMetaContent('ga4-political-status'),
             primary_publishing_organisation: this.getMetaContent('primary-publishing-organisation'),
-            organisations: this.getMetaContent('analytics:organisations'),
-            world_locations: this.getMetaContent('analytics:world-locations'),
+            organisations: this.getMetaContent('organisations'),
+            world_locations: this.getMetaContent('world-locations'),
 
             /* The existence of a referrer parameter indicates that the page has been dynamically updated via an AJAX request
             and therefore we can use it to set the dynamic property appropriately. This value is used by PA's to differentiate
diff --git a/app/assets/javascripts/govuk_publishing_components/analytics-ga4/pii-remover.js b/app/assets/javascripts/govuk_publishing_components/analytics-ga4/pii-remover.js
index efa1519d61..65c12167ba 100644
--- a/app/assets/javascripts/govuk_publishing_components/analytics-ga4/pii-remover.js
+++ b/app/assets/javascripts/govuk_publishing_components/analytics-ga4/pii-remover.js
@@ -28,17 +28,17 @@
   var STATE_PATTERN = /state=.[^&]+/g
 
   function shouldStripDates () {
-    var metas = document.querySelectorAll('meta[name="govuk:static-analytics:strip-dates"]')
+    var metas = document.querySelectorAll('meta[name="govuk:ga4-strip-dates"]')
     return metas.length > 0
   }
 
   function shouldStripPostcodes () {
-    var metas = document.querySelectorAll('meta[name="govuk:static-analytics:strip-postcodes"]')
+    var metas = document.querySelectorAll('meta[name="govuk:ga4-strip-postcodes"]')
     return metas.length > 0
   }
 
   function queryStringParametersToStrip () {
-    var meta = document.querySelector('meta[name="govuk:static-analytics:strip-query-string-parameters"]')
+    var meta = document.querySelector('meta[name="govuk:ga4-strip-query-string-parameters"]')
     var value = false
     if (meta) {
       value = meta.getAttribute('content')
diff --git a/docs/analytics-ga4/pii-remover.md b/docs/analytics-ga4/pii-remover.md
index 379a550ab5..f831280469 100644
--- a/docs/analytics-ga4/pii-remover.md
+++ b/docs/analytics-ga4/pii-remover.md
@@ -23,7 +23,7 @@ var PIIRemover = new GOVUK.PIIRemover()
 var myInfo = 'this is an@email.com address, this is a 2019-01-21 date, this is a sw1a 1aa postcode,'
 
 var example1 = PIIRemover.stripPII(myInfo)
-// this is [email] address, this is a 2019-01-21 date, this is a sw1a 1aa postcode 
+// this is [email] address, this is a 2019-01-21 date, this is a sw1a 1aa postcode
 
 var example2 = PIIRemover.stripPIIWithOverride(myInfo, true, false)
 // this is [email] address, this is a [date] date, this is a sw1a 1aa postcode
@@ -40,7 +40,7 @@ var myArray = ['email@gov.uk', 'hello world']
 var example5 = PIIRemover.stripPII(myArray)
 // ['[email]', 'hello world']
 
-// Meta tag of <meta name="govuk:static-analytics:strip-query-string-parameters" content="strip-parameter-1,strip-parameter-2" />
+// Meta tag of <meta name="govuk:ga4-strip-query-string-parameters" content="strip-parameter-1,strip-parameter-2" />
 var myQueryString = '/test?strip-parameter-1=secret&strip-parameter-2=more-secret'
 var example6 = PIIRemover.stripPII(myQueryString)
 // /test?strip-parameter-1=[strip-parameter-1]&strip-parameter-2=[strip-parameter-2]
@@ -68,10 +68,10 @@ However, this will redact dates and postcodes from every call of the PIIRemover.
 
 ### For query string parameters:
 
-Query string parameters are redacted if there is presence of a `meta[name="govuk:static-analytics:strip-query-string-parameters"]` meta tag, with comma separated query string parameters keys in its `content` attribute. The usage of this query string PII removal in production is unknown at this time.
+Query string parameters are redacted if there is presence of a `meta[name="govuk:ga4-strip-query-string-parameters"]` meta tag, with comma separated query string parameters keys in its `content` attribute. The usage of this query string PII removal in production is unknown at this time.
 
 Add this meta tag with your query string parameter keys in the `content` section:
-`<meta name="govuk:static-analytics:strip-query-string-parameters" content="query-string-key-1,query-string-key-2"`
+`<meta name="govuk:ga4-strip-query-string-parameters" content="query-string-key-1,query-string-key-2"`
 
 
 ## Using the stripPIIWithOverride() function
diff --git a/lib/govuk_publishing_components/presenters/meta_tags.rb b/lib/govuk_publishing_components/presenters/meta_tags.rb
index a2eb5d4b0a..629fdef82c 100644
--- a/lib/govuk_publishing_components/presenters/meta_tags.rb
+++ b/lib/govuk_publishing_components/presenters/meta_tags.rb
@@ -41,8 +41,8 @@ def add_core_tags(meta_tags)
         meta_tags["govuk:section"] = content_item[:section] if content_item[:section]
         meta_tags["govuk:withdrawn"] = "withdrawn" if content_item[:withdrawn_notice].present?
         meta_tags["govuk:content-has-history"] = "true" if has_content_history?
-        meta_tags["govuk:static-analytics:strip-dates"] = "true" if should_strip_dates_pii?(content_item, local_assigns)
-        meta_tags["govuk:static-analytics:strip-postcodes"] = "true" if should_strip_postcode_pii?(content_item, local_assigns)
+        meta_tags["govuk:ga4-strip-dates"] = "true" if should_strip_dates_pii?(content_item, local_assigns)
+        meta_tags["govuk:ga4-strip-postcodes"] = "true" if should_strip_postcode_pii?(content_item, local_assigns)
         meta_tags["govuk:first-published-at"] = content_item[:first_published_at] if content_item[:first_published_at]
         meta_tags["govuk:updated-at"] = content_item[:updated_at] if content_item[:updated_at]
         meta_tags["govuk:public-updated-at"] = content_item[:public_updated_at] if content_item[:public_updated_at]
@@ -64,11 +64,11 @@ def add_organisation_tags(meta_tags)
         organisations += links[:organisations] || []
         organisations += links[:worldwide_organisations] || []
         organisations_content = organisations.map { |link| "<#{link[:analytics_identifier]}>" }.uniq.join
-        meta_tags["govuk:analytics:organisations"] = organisations_content if organisations.any?
+        meta_tags["govuk:organisations"] = organisations_content if organisations.any?
 
         world_locations = links[:world_locations] || []
         world_locations_content = world_locations.map { |link| "<#{link[:analytics_identifier]}>" }.join
-        meta_tags["govuk:analytics:world-locations"] = world_locations_content if world_locations.any?
+        meta_tags["govuk:world-locations"] = world_locations_content if world_locations.any?
 
         meta_tags
       end
@@ -106,7 +106,7 @@ def add_ga4_political_tags(meta_tags)
 
       def add_taxonomy_tags(meta_tags)
         themes = root_taxon_slugs(content_item)
-        meta_tags["govuk:themes"] = themes.to_a.sort.join(", ") unless themes.empty?
+        meta_tags["govuk:taxonomy_level1"] = themes.to_a.sort.join(", ") unless themes.empty?
 
         taxons = if content_item[:document_type] == "taxon"
                    [content_item]
diff --git a/spec/components/meta_tags_spec.rb b/spec/components/meta_tags_spec.rb
index 20c31db630..98b7218239 100644
--- a/spec/components/meta_tags_spec.rb
+++ b/spec/components/meta_tags_spec.rb
@@ -14,8 +14,8 @@ def example_document_for(schema_name, example_name)
     assert_meta_tag("govuk:format", "case_study")
     assert_meta_tag("govuk:publishing-app", "whitehall")
     assert_meta_tag("govuk:rendering-app", "government-frontend")
-    assert_meta_tag("govuk:analytics:organisations", "<L2><W4>")
-    assert_meta_tag("govuk:analytics:world-locations", "<WL3>")
+    assert_meta_tag("govuk:organisations", "<L2><W4>")
+    assert_meta_tag("govuk:world-locations", "<WL3>")
     assert_meta_tag("govuk:first-published-at", "2012-12-17T15:45:44.000+00:00")
     assert_meta_tag("govuk:updated-at", "2018-08-04T10:18:42.566Z")
     assert_meta_tag("govuk:public-updated-at", "2012-12-17T15:45:44.000+00:00")
@@ -37,7 +37,7 @@ def example_document_for(schema_name, example_name)
 
   it "renders organisation meta tag if current page is organisation" do
     render_component(content_item: example_document_for("organisation", "organisation"))
-    assert_meta_tag("govuk:analytics:organisations", "<D1197>")
+    assert_meta_tag("govuk:organisations", "<D1197>")
     assert_meta_tag("govuk:primary-publishing-organisation", "Department for Exiting the European Union")
   end
 
@@ -50,7 +50,7 @@ def example_document_for(schema_name, example_name)
     }
 
     render_component(content_item:)
-    assert_meta_tag("govuk:analytics:organisations", "<O1><W4>")
+    assert_meta_tag("govuk:organisations", "<O1><W4>")
   end
 
   it "renders world locations in a meta tag with angle brackets" do
@@ -68,7 +68,7 @@ def example_document_for(schema_name, example_name)
     }
 
     render_component(content_item:)
-    assert_meta_tag("govuk:analytics:world-locations", "<WL3><WL123>")
+    assert_meta_tag("govuk:world-locations", "<WL3><WL123>")
   end
 
   it "renders publishing government slug when government and political keys included" do
@@ -105,7 +105,7 @@ def example_document_for(schema_name, example_name)
     assert_political_status_for(political, current, "non-political")
   end
 
-  it "renders themes metatag for root taxon" do
+  it "renders taxonomy_level1 metatag for root taxon" do
     taxon = {
       title: "Root taxon",
       base_path: "/root-taxon",
@@ -114,10 +114,10 @@ def example_document_for(schema_name, example_name)
       },
     }
     render_component(content_item: example_document_for("taxon", "taxon").merge(taxon))
-    assert_meta_tag("govuk:themes", "root-taxon")
+    assert_meta_tag("govuk:taxonomy_level1", "root-taxon")
   end
 
-  it "renders themes metatag for child taxon" do
+  it "renders taxonomy_level1 metatag for child taxon" do
     taxon = {
       title: "Child taxon",
       links: {
@@ -131,10 +131,10 @@ def example_document_for(schema_name, example_name)
       },
     }
     render_component(content_item: example_document_for("taxon", "taxon").merge(taxon))
-    assert_meta_tag("govuk:themes", "root-taxon")
+    assert_meta_tag("govuk:taxonomy_level1", "root-taxon")
   end
 
-  it "renders themes metatag for content item" do
+  it "renders taxonomy_level1 metatag for content item" do
     content_item = {
       links: {
         taxons: [
@@ -155,10 +155,10 @@ def example_document_for(schema_name, example_name)
       },
     }
     render_component(content_item: example_document_for("case_study", "case_study").merge(content_item))
-    assert_meta_tag("govuk:themes", "root-taxon")
+    assert_meta_tag("govuk:taxonomy_level1", "root-taxon")
   end
 
-  it "renders themes metatag for content item with multiple roots" do
+  it "renders taxonomy_level1 metatag for content item with multiple roots" do
     content_item = {
       links: {
         taxons: [
@@ -198,15 +198,15 @@ def example_document_for(schema_name, example_name)
       },
     }
     render_component(content_item: example_document_for("case_study", "case_study").merge(content_item))
-    assert_meta_tag("govuk:themes", "education-root-taxon, parenting-root-taxon")
+    assert_meta_tag("govuk:taxonomy_level1", "education-root-taxon, parenting-root-taxon")
   end
 
-  it "does not render themes metatag for content item with no taxon" do
+  it "does not render taxonomy_level1 metatag for content item with no taxon" do
     content_item = {
       links: {},
     }
     render_component(content_item: example_document_for("case_study", "case_study").merge(content_item))
-    assert_select "meta[name='govuk:themes']", 0
+    assert_select "meta[name='govuk:taxonomy_level1']", 0
   end
 
   it "renders taxon metatags for root taxon" do
@@ -351,37 +351,37 @@ def example_document_for(schema_name, example_name)
     assert_meta_tag("govuk:content-has-history", "true")
   end
 
-  it "renders the static-analytics:strip-dates tag if the content item is a 'smart-answer'" do
+  it "renders the ga4-strip-dates tag if the content item is a 'smart-answer'" do
     render_component(content_item: { document_type: "smart_answer" })
-    assert_meta_tag("govuk:static-analytics:strip-dates", "true")
+    assert_meta_tag("govuk:ga4-strip-dates", "true")
   end
 
-  it "doesn't render the static-analytics:strip-dates tag if the document_type isn't relevant" do
+  it "doesn't render the ga4-strip-dates tag if the document_type isn't relevant" do
     render_component(content_item: { document_type: "guidance" })
-    assert_no_meta_tag("govuk:static-analytics:strip-dates")
+    assert_no_meta_tag("govuk:ga4-strip-dates")
   end
 
-  it "renders the static-analytics:strip-dates tag if explicitly told to even if it wouldn't otherwise" do
+  it "renders the ga4-strip-dates tag if explicitly told to even if it wouldn't otherwise" do
     render_component(content_item: { document_type: "guidance" }, strip_dates_pii: true)
-    assert_meta_tag("govuk:static-analytics:strip-dates", "true")
+    assert_meta_tag("govuk:ga4-strip-dates", "true")
   end
 
-  it "doesn't render the static-analytics:strip-dates tag if explicitly told not to even if it would otherwise" do
+  it "doesn't render the ga4-strip-dates tag if explicitly told not to even if it would otherwise" do
     render_component(content_item: { document_type: "smart_answer" }, strip_dates_pii: false)
-    assert_no_meta_tag("govuk:static-analytics:strip-dates")
+    assert_no_meta_tag("govuk:ga4-strip-dates")
   end
 
-  it "renders the static-analytics:strip-postcodes tag if the document_type is relevant" do
+  it "renders the ga4-strip-postcodes tag if the document_type is relevant" do
     formats_that_might_include_postcodes = GovukPublishingComponents::Presenters::MetaTags::FORMATS_THAT_MIGHT_INCLUDE_POSTCODES
     formats_that_might_include_postcodes.each do |format|
       render_component(content_item: { document_type: format })
-      assert_meta_tag("govuk:static-analytics:strip-postcodes", "true")
+      assert_meta_tag("govuk:ga4-strip-postcodes", "true")
     end
   end
 
-  it "doesn't render the static-analytics:strip-postcodes tag if the document_type isn't relevant" do
+  it "doesn't render the ga4-strip-postcodes tag if the document_type isn't relevant" do
     render_component(content_item: { document_type: "guidance" })
-    assert_no_meta_tag("govuk:static-analytics:strip-postcodes")
+    assert_no_meta_tag("govuk:ga4-strip-postcodes")
   end
 
   it "renders govuk:primary-publishing-organisation if primary_publishing_organisation" do
@@ -421,16 +421,16 @@ def example_document_for(schema_name, example_name)
     assert_no_meta_tag("govuk:primary-publishing-organisation")
   end
 
-  it "renders the static-analytics:strip-postcodes tag if explicitly told to even if it wouldn't otherwise" do
+  it "renders the ga4-strip-postcodes tag if explicitly told to even if it wouldn't otherwise" do
     render_component(content_item: { document_type: "guidance" }, strip_postcode_pii: true)
-    assert_meta_tag("govuk:static-analytics:strip-postcodes", "true")
+    assert_meta_tag("govuk:ga4-strip-postcodes", "true")
   end
 
-  it "doesn't render the static-analytics:strip-postcodes tag if explicitly told not to even if it would otherwise" do
+  it "doesn't render the ga4-strip-postcodes tag if explicitly told not to even if it would otherwise" do
     formats_that_might_include_postcodes = GovukPublishingComponents::Presenters::MetaTags::FORMATS_THAT_MIGHT_INCLUDE_POSTCODES
     formats_that_might_include_postcodes.each do |format|
       render_component(content_item: { document_type: format }, strip_postcode_pii: false)
-      assert_no_meta_tag("govuk:static-analytics:strip-postcodes")
+      assert_no_meta_tag("govuk:ga4-strip-postcodes")
     end
   end
 
diff --git a/spec/javascripts/govuk_publishing_components/analytics-ga4/ga4-page-views.spec.js b/spec/javascripts/govuk_publishing_components/analytics-ga4/ga4-page-views.spec.js
index 932bca047f..9126369172 100644
--- a/spec/javascripts/govuk_publishing_components/analytics-ga4/ga4-page-views.spec.js
+++ b/spec/javascripts/govuk_publishing_components/analytics-ga4/ga4-page-views.spec.js
@@ -162,7 +162,7 @@ describe('Google Tag Manager page view tracking', function () {
       },
       {
         gtmName: 'taxonomy_level1',
-        tagName: 'themes',
+        tagName: 'taxonomy_level1',
         value: 'this theme'
       },
       {
@@ -325,14 +325,14 @@ describe('Google Tag Manager page view tracking', function () {
   })
 
   it('returns a pageview on a page marked with ids for contributing organisations', function () {
-    createMetaTags('analytics:organisations', 'some organisations')
+    createMetaTags('organisations', 'some organisations')
     expected.page_view.organisations = 'some organisations'
     GOVUK.analyticsGa4.analyticsModules.PageViewTracker.init()
     expect(window.dataLayer[0]).toEqual(expected)
   })
 
   it('returns a pageview on a page marked with world locations', function () {
-    createMetaTags('analytics:world-locations', 'some world locations')
+    createMetaTags('world-locations', 'some world locations')
     expected.page_view.world_locations = 'some world locations'
     GOVUK.analyticsGa4.analyticsModules.PageViewTracker.init()
     expect(window.dataLayer[0]).toEqual(expected)
diff --git a/spec/javascripts/govuk_publishing_components/analytics-ga4/pii-remover.spec.js b/spec/javascripts/govuk_publishing_components/analytics-ga4/pii-remover.spec.js
index 811a98d7b6..e8edf59601 100644
--- a/spec/javascripts/govuk_publishing_components/analytics-ga4/pii-remover.spec.js
+++ b/spec/javascripts/govuk_publishing_components/analytics-ga4/pii-remover.spec.js
@@ -123,7 +123,7 @@ describe('GOVUK.analyticsGa4.PIIRemover', function () {
     })
   })
 
-  describe('when there is a govuk:static-analytics:strip-postcodes meta tag present', function () {
+  describe('when there is a govuk:ga4-strip-postcodes meta tag present', function () {
     beforeEach(function () {
       pageWantsPostcodesStripped()
       pii = new GOVUK.analyticsGa4.PIIRemover()
@@ -142,7 +142,7 @@ describe('GOVUK.analyticsGa4.PIIRemover', function () {
     })
   })
 
-  describe('when there is a govuk:static-analytics:strip-query-string-parameters meta tag present', function () {
+  describe('when there is a govuk:ga4-strip-query-string-parameters meta tag present', function () {
     it('strips specified query strings that are identified in a string', function () {
       pageWantsQueryStringParametersStripped(['strip-parameter-1', 'strip-parameter-2'])
       pii = new GOVUK.analyticsGa4.PIIRemover()
@@ -172,7 +172,7 @@ describe('GOVUK.analyticsGa4.PIIRemover', function () {
     })
   })
 
-  describe('when there is a govuk:static-analytics:strip-dates meta tag present', function () {
+  describe('when there is a govuk:ga4-strip-dates meta tag present', function () {
     beforeEach(function () {
       pageWantsDatesStripped()
       pii = new GOVUK.analyticsGa4.PIIRemover()
@@ -271,20 +271,20 @@ describe('GOVUK.analyticsGa4.PIIRemover', function () {
   })
 
   function resetHead () {
-    $('head').find('meta[name="govuk:static-analytics:strip-postcodes"]').remove()
-    $('head').find('meta[name="govuk:static-analytics:strip-dates"]').remove()
-    $('head').find('meta[name="govuk:static-analytics:strip-query-string-parameters"]').remove()
+    $('head').find('meta[name="govuk:ga4-strip-postcodes"]').remove()
+    $('head').find('meta[name="govuk:ga4-strip-dates"]').remove()
+    $('head').find('meta[name="govuk:ga4-strip-query-string-parameters"]').remove()
   }
 
   function pageWantsDatesStripped () {
-    $('head').append('<meta name="govuk:static-analytics:strip-dates" value="does not matter" />')
+    $('head').append('<meta name="govuk:ga4-strip-dates" value="does not matter" />')
   }
 
   function pageWantsPostcodesStripped () {
-    $('head').append('<meta name="govuk:static-analytics:strip-postcodes" value="does not matter" />')
+    $('head').append('<meta name="govuk:ga4-strip-postcodes" value="does not matter" />')
   }
 
   function pageWantsQueryStringParametersStripped (parameters) {
-    $('head').append('<meta name="govuk:static-analytics:strip-query-string-parameters" content="' + parameters.join(', ') + '" />')
+    $('head').append('<meta name="govuk:ga4-strip-query-string-parameters" content="' + parameters.join(', ') + '" />')
   }
 })
diff --git a/spec/javascripts/helpers/SpecHelper.js b/spec/javascripts/helpers/SpecHelper.js
index 238d70b7c5..d145bda0e0 100644
--- a/spec/javascripts/helpers/SpecHelper.js
+++ b/spec/javascripts/helpers/SpecHelper.js
@@ -16,12 +16,7 @@ var resetCookies = function () {
   document.cookie.split(';').forEach(function (c) { document.cookie = c.replace(/^ +/, '').replace(/=.*/, '=;expires=' + new Date().toUTCString() + ';path=/') })
 }
 
-// external-link-tracker.js adds a click event to the body for matching links
-// gets called once in production but multiple times in testing e.g. in static-analytics-spec
-// every time it does `new GOVUK.StaticAnalytics()` so need to remove this using .off()
 beforeEach(function () {
-  $('body').off()
-
   window.GOVUK.stopSendingAnalytics = false
 })