diff --git a/packages/block-editor/src/store/selectors.js b/packages/block-editor/src/store/selectors.js
index 7ded7911619439..311867738c12d0 100644
--- a/packages/block-editor/src/store/selectors.js
+++ b/packages/block-editor/src/store/selectors.js
@@ -32,6 +32,7 @@ import {
 import { Platform } from '@wordpress/element';
 import { applyFilters } from '@wordpress/hooks';
 import { symbol } from '@wordpress/icons';
+import { __ } from '@wordpress/i18n';
 
 /**
  * A block selection object.
@@ -1767,6 +1768,7 @@ export const getInserterItems = createSelector(
  */
 export const getBlockTransformItems = createSelector(
 	( state, blocks, rootClientId = null ) => {
+		const [ sourceBlock ] = blocks;
 		const buildBlockTypeTransformItem = buildBlockTypeItem( state, {
 			buildScope: 'transform',
 		} );
@@ -1780,20 +1782,32 @@ export const getBlockTransformItems = createSelector(
 			blockTypeTransformItems,
 			( { name } ) => name
 		);
+
+		// Consider unwraping the highest priority.
+		itemsByName[ '*' ] = {
+			frecency: +Infinity,
+			id: '*',
+			isDisabled: false,
+			name: '*',
+			title: __( 'Unwrap' ),
+			icon: itemsByName[ sourceBlock.name ]?.icon,
+		};
+
 		const possibleTransforms = getPossibleBlockTransformations(
 			blocks
 		).reduce( ( accumulator, block ) => {
-			if ( itemsByName[ block?.name ] ) {
+			if ( block === '*' ) {
+				accumulator.push( itemsByName[ '*' ] );
+			} else if ( itemsByName[ block?.name ] ) {
 				accumulator.push( itemsByName[ block.name ] );
 			}
 			return accumulator;
 		}, [] );
-		const possibleBlockTransformations = orderBy(
+		return orderBy(
 			possibleTransforms,
 			( block ) => itemsByName[ block.name ].frecency,
 			'desc'
 		);
-		return possibleBlockTransformations;
 	},
 	( state, rootClientId ) => [
 		state.blockListSettings[ rootClientId ],
diff --git a/packages/block-library/src/quote/v2/transforms.js b/packages/block-library/src/quote/v2/transforms.js
index da7e04c1d3b152..f5a6fbd4eb39a4 100644
--- a/packages/block-library/src/quote/v2/transforms.js
+++ b/packages/block-library/src/quote/v2/transforms.js
@@ -122,6 +122,19 @@ const transforms = {
 				} );
 			},
 		},
+		{
+			type: 'block',
+			blocks: [ '*' ],
+			transform: ( { attribution }, innerBlocks ) =>
+				attribution
+					? [
+							...innerBlocks,
+							createBlock( 'core/paragraph', {
+								content: attribution,
+							} ),
+					  ]
+					: innerBlocks,
+		},
 		{
 			type: 'block',
 			blocks: [ 'core/group' ],
diff --git a/packages/blocks/src/api/factory.js b/packages/blocks/src/api/factory.js
index fbbfaaaf76f881..401c73715b1cf9 100644
--- a/packages/blocks/src/api/factory.js
+++ b/packages/blocks/src/api/factory.js
@@ -307,7 +307,9 @@ const getBlockTypesForPossibleToTransforms = ( blocks ) => {
 	);
 
 	// Map block names to block types.
-	return blockNames.map( ( name ) => getBlockType( name ) );
+	return blockNames.map( ( name ) =>
+		name === '*' ? name : getBlockType( name )
+	);
 };
 
 /**
@@ -541,10 +543,9 @@ export function switchToBlockType( blocks, name ) {
 		return null;
 	}
 
-	const hasSwitchedBlock = some(
-		transformationResults,
-		( result ) => result.name === name
-	);
+	const hasSwitchedBlock =
+		name === '*' ||
+		some( transformationResults, ( result ) => result.name === name );
 
 	// Ensure that at least one block object returned by the transformation has
 	// the expected "destination" block type.