diff --git a/README.md b/README.md
index 25d25c222..324008ff6 100644
--- a/README.md
+++ b/README.md
@@ -10,7 +10,7 @@ This repo is currently pinned to [v0.19.0](https://github.com/open-telemetry/ope
 
 [![Build Check](https://github.com/open-telemetry/opentelemetry-proto/workflows/Build%20Check/badge.svg?branch=main)](https://github.com/open-telemetry/opentelemetry-proto/actions?query=workflow%3A%22Build+Check%22+branch%3Amain)
 
-This repository contains the [OTLP protocol specification](specification/otlp.md)
+This repository contains the [OTLP protocol specification](docs/specification.md)
 and the corresponding Language Independent Interface Types ([.proto files](opentelemetry/proto)).
 
 ## Language Independent Interface Types
@@ -64,7 +64,7 @@ Components marked `Stable` provide the following guarantees:
 - Service names and service package names will not change.
 - Service method names will not change. [from 1.0.0]
 - Service method parameter names will not change. [from 1.0.0]
-- Service method parameter types and return types will not change. [from 1.0.0] 
+- Service method parameter types and return types will not change. [from 1.0.0]
 - Service method kind (unary vs streaming) will not change.
 - Names of messages and enums will not change. [from 1.0.0]
 - Numbers assigned to enum choices will not change.
diff --git a/docs/README.md b/docs/README.md
new file mode 100644
index 000000000..21c52b646
--- /dev/null
+++ b/docs/README.md
@@ -0,0 +1,16 @@
+<!--- Hugo front matter used to generate the website version of this page:
+linkTitle: OTLP
+aliases:
+  - /docs/reference/specification/protocol
+  - /docs/specs/otel/protocol
+spelling: cSpell:ignore otel OTLP
+--->
+
+# OpenTelemetry Protocol (OTLP)
+
+This is the specification of the OpenTelemetry Protocol (OTLP).
+
+- [Design Goals](design-goals.md)
+- [Requirements](requirements.md)
+- [Specification](specification.md)
+- [SDK Exporter](https://github.com/open-telemetry/opentelemetry-specification/blob/main/specification/protocol/exporter.md)
diff --git a/specification/design-goals.md b/docs/design-goals.md
similarity index 82%
rename from specification/design-goals.md
rename to docs/design-goals.md
index e51a4d70e..06255b2f2 100644
--- a/specification/design-goals.md
+++ b/docs/design-goals.md
@@ -1,3 +1,11 @@
+<!--- Hugo front matter used to generate the website version of this page:
+linkTitle: Design goals
+aliases:
+  - /docs/reference/specification/protocol/design-goals
+  - /docs/specs/otel/protocol/design-goals
+spelling: cSpell:ignore backpressure otel
+--->
+
 # Design Goals for OpenTelemetry Wire Protocol
 
 We want to design a telemetry data exchange protocol that has the following characteristics:
diff --git a/specification/img/otlp-client-server.png b/docs/img/otlp-client-server.png
similarity index 100%
rename from specification/img/otlp-client-server.png
rename to docs/img/otlp-client-server.png
diff --git a/specification/img/otlp-concurrent.png b/docs/img/otlp-concurrent.png
similarity index 100%
rename from specification/img/otlp-concurrent.png
rename to docs/img/otlp-concurrent.png
diff --git a/specification/img/otlp-multi-destination.png b/docs/img/otlp-multi-destination.png
similarity index 100%
rename from specification/img/otlp-multi-destination.png
rename to docs/img/otlp-multi-destination.png
diff --git a/specification/img/otlp-request-response.png b/docs/img/otlp-request-response.png
similarity index 100%
rename from specification/img/otlp-request-response.png
rename to docs/img/otlp-request-response.png
diff --git a/specification/img/otlp-sequential.png b/docs/img/otlp-sequential.png
similarity index 100%
rename from specification/img/otlp-sequential.png
rename to docs/img/otlp-sequential.png
diff --git a/specification/requirements.md b/docs/requirements.md
similarity index 96%
rename from specification/requirements.md
rename to docs/requirements.md
index 5d1f1cb66..7a319dd1f 100644
--- a/specification/requirements.md
+++ b/docs/requirements.md
@@ -1,3 +1,11 @@
+<!--- Hugo front matter used to generate the website version of this page:
+linkTitle: Requirements
+aliases:
+  - /docs/reference/specification/protocol/requirements
+  - /docs/specs/otel/protocol/requirements
+spelling: cSpell:ignore backpressure dealocations otel reconnections
+--->
+
 # OpenTelemetry Protocol Requirements
 
 This document will drive OpenTelemetry Protocol design and RFC.
diff --git a/specification/otlp.md b/docs/specification.md
similarity index 98%
rename from specification/otlp.md
rename to docs/specification.md
index dabf4c53c..976a81eb9 100644
--- a/specification/otlp.md
+++ b/docs/specification.md
@@ -1,3 +1,13 @@
+<!--- Hugo front matter used to generate the website version of this page:
+title: OTLP Specification
+linkTitle: Specification
+aliases:
+  - /docs/reference/specification/protocol/otlp
+  - /docs/specs/otel/protocol/otlp
+spelling:
+  cSpell:ignore backpressure dealocations otel otlp protobuf reconnections retryable OTEP
+--->
+
 # OpenTelemetry Protocol Specification
 
 **Status**: [Stable](https://github.com/open-telemetry/opentelemetry-specification/blob/main/specification/document-status.md)
diff --git a/specification/README.md b/specification/README.md
deleted file mode 100644
index 4797f16fc..000000000
--- a/specification/README.md
+++ /dev/null
@@ -1,8 +0,0 @@
-# OpenTelemetry Protocol
-
-This is the specification of new OpenTelemetry protocol (OTLP).
-
-- [Design Goals](design-goals.md).
-- [Requirements](requirements.md).
-- [Specification](otlp.md).
-- [SDK Exporter](https://github.com/open-telemetry/opentelemetry-specification/blob/main/specification/protocol/exporter.md).