The Innovation Pentathlon framework is a conceptual model that outlines five key dimensions or stages of the innovation process. It provides a holistic view of the various aspects that organizations need to consider and address to effectively manage innovation.
Organizations can use this framework to assess their innovation capabilities, identify areas for improvement, and develop strategies and processes that cover the full spectrum of innovation management.
Pentathlon dimensions:
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Generation: Create an environment that fosters creativity. Encourage idea generation from both internal and external sources. Implement techniques such as brainstorming, design thinking, or open innovation.
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Selection: Evaluate promising ideas for further development. Use criteria and processes to assess ideas based on their alignment with strategic goals, market potential, feasibility, and other relevant factors.
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Implementation: Turn selected ideas into tangible products, services, or processes. Do project management, cross-functional collaboration prototyping, testing, and iterative development.
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Strategy: Define an innovation strategy with target markets, customer segments, and key partnerships. Understand competitive dynamics. Determine the positioning and value proposition of the innovations.
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People: Foster an an environment that encourages collaboration, risk-taking, and learning. Build diverse and cross-functional teams. Provide necessary training and resources.