In one sentence, the purpose of ethereum.org is:
"Be the best portal to Ethereum for our growing global community"
Let’s unpack this:
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“Best…”
- Ethereum.org has to meet and exceed a basic standard of quality
- It needs to be discoverable (SEO), it needs to be easy to use and navigate (UX), and it needs to leave a strong impression (design & branding)
- "What is the best website for a blockchain platform?" remains an open question - we are pioneers. Building this requires experimentation.
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“Portal…”
- We are not trying to build "Encyclopedia Ethereum", but rather be the best possible “entry-point” to Ethereum.
- This doesn’t mean no native content, but it does mean that the purpose of that native content is still to be an “on-boarding portal” and not a substitute for the extensive resources that already exist.
- One important function of the site is to support and integrate with community built resources, giving them more visibility and making them more discoverable
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“…to Ethereum”
- Ethereum is a big thing: it includes a community, a technology, a set of ideas and ideologies, and more.
- This means the website needs to handle many different user journeys, from “a developer who wants a specific tool” and “a newcomer who just bought some ETH and doesn’t know what a wallet is"
- Being a “portal to Ethereum” means being a portal many different things.
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"...for our growing global community"
- Ethereum's community is at the heart of this: we need to not just serve the community, but incorporate their feedback and work with a large group of stakeholders to improve it.
- The website isn't just for the community we have now but must anticipate how it will grow in the future
- Ethereum's community is global, containing people from many languages, regions, and cultures.