diff --git a/assets/scss/carbon/community-theme.scss b/assets/scss/carbon/community-theme.scss
index 04f8f5df29..c4b2d2c11d 100644
--- a/assets/scss/carbon/community-theme.scss
+++ b/assets/scss/carbon/community-theme.scss
@@ -91,4 +91,14 @@ $logo-size-small: 8rem;
 $icon-size: 0.75rem;
 
 $carbon--theme: $carbon--theme--custom;
-@include carbon--theme();
\ No newline at end of file
+@include carbon--theme();
+
+//== Checkbox
+
+.bx--checkbox:focus + .bx--checkbox-label::before {
+  box-shadow: 0 0 0 2px $white, 0 0 0 4px $purple-60;
+}
+
+.bx--checkbox-label::before {
+  border: 1px solid $black-100;
+}
diff --git a/components/advocates/MeetTheAdvocates.vue b/components/advocates/MeetTheAdvocates.vue
index faa7d4ed39..7c1f0c2e1a 100644
--- a/components/advocates/MeetTheAdvocates.vue
+++ b/components/advocates/MeetTheAdvocates.vue
@@ -17,16 +17,24 @@
       <template slot="filters-on-m-l-screen">
         <AppFieldset :label="filter.label">
           <client-only>
-            <AppCheckbox
+            <cv-checkbox
               v-for="option in filter.options"
               :key="option"
-              :option="option"
+              :checked="isRegionFilterChecked(option)"
+              :label="option"
+              :value="option"
+              @change="updateRegionFilter(option, $event)"
             />
           </client-only>
         </AppFieldset>
       </template>
       <template slot="filters-on-s-screen">
-        <AppMultiSelect v-bind="filter" />
+        <AppMultiSelect
+          :label="filter.label"
+          :options="filter.options"
+          :value="regionFilters"
+          @change-selection="updateRegionFilters($event)"
+        />
       </template>
       <template slot="results">
         <InfiniteScroll
@@ -44,33 +52,63 @@
 
 <script lang="ts">
 import Vue from 'vue'
+import { mapState, MapperForStateWithNamespace } from 'vuex'
 import { Component, Prop } from 'vue-property-decorator'
 import AdvocateCard from '~/components/advocates/AdvocateCard.vue'
 import AppMultiSelect from '~/components/ui/AppMultiSelect.vue'
 import AppFieldset from '~/components/ui/AppFieldset.vue'
-import AppCheckbox from '~/components/ui/AppCheckbox.vue'
 import AppFiltersResultsLayout from '~/components/ui/AppFiltersResultsLayout.vue'
 import InfiniteScroll from '~/components/ui/InfiniteScroll.vue'
 import AppLink from '~/components/ui/AppLink.vue'
+import { Advocate, ADVOCATES_WORLD_REGION_OPTIONS, State } from '~/store/modules/advocates.ts'
 
 @Component({
   components: {
     AdvocateCard,
     AppMultiSelect,
     AppFieldset,
-    AppCheckbox,
     AppFiltersResultsLayout,
     InfiniteScroll,
     AppLink
+  },
+
+  computed: {
+    ...mapState<MapperForStateWithNamespace>('advocates', {
+      regionFilters: (state: State) => state.regionFilters
+    })
   }
 })
-export default class extends Vue {
-  @Prop(Array) advocates!: any
+export default class MeetTheAdvocates extends Vue {
+  @Prop(Array) advocates!: Advocate[]
+
+  /**
+   * Region filters from Vuex store.
+   *
+   * Initialized with mapState.
+   */
+  public regionFilters!: string[]
 
-  filter = {
+  private filter = {
     label: 'Locations',
-    options: ['Americas', 'Asia Pacific', 'Europe', 'Africa'],
-    filterType: 'regionFilters'
+    options: ADVOCATES_WORLD_REGION_OPTIONS
+  }
+
+  isRegionFilterChecked (filterValue: string): boolean {
+    return this.regionFilters.includes(filterValue)
+  }
+
+  updateRegionFilter (option: string, isChecked: boolean): void {
+    const regionFilters = this.regionFilters.filter(oldOption => oldOption !== option)
+
+    if (isChecked) {
+      regionFilters.push(option)
+    }
+
+    this.updateRegionFilters(regionFilters)
+  }
+
+  updateRegionFilters (regionFilters: string[]): void {
+    this.$store.commit('advocates/setRegionFilters', regionFilters)
   }
 
   joinSlackLink: string = 'https://ibm.co/joinqiskitslack'
diff --git a/package-lock.json b/package-lock.json
index eb2ea9bb74..f853091040 100644
--- a/package-lock.json
+++ b/package-lock.json
@@ -2812,6 +2812,12 @@
       "integrity": "sha512-Q7DYAOi9O/+cLLhdaSvKdaumWyHbm7HAk/bFwwyTuU0arR5yyCeW5GOoqt4tJTpDRxhpx9Q8kQL6vMpuw9hDSw==",
       "dev": true
     },
+    "@types/lodash": {
+      "version": "4.14.165",
+      "resolved": "https://registry.npmjs.org/@types/lodash/-/lodash-4.14.165.tgz",
+      "integrity": "sha512-tjSSOTHhI5mCHTy/OOXYIhi2Wt1qcbHmuXD1Ha7q70CgI/I71afO4XtLb/cVexki1oVYchpul/TOuu3Arcdxrg==",
+      "dev": true
+    },
     "@types/markdown-it": {
       "version": "10.0.3",
       "resolved": "https://registry.npmjs.org/@types/markdown-it/-/markdown-it-10.0.3.tgz",
diff --git a/package.json b/package.json
index 689d90bcbd..14b5a7eb04 100644
--- a/package.json
+++ b/package.json
@@ -27,6 +27,7 @@
     "@nuxtjs/axios": "^5.12.3",
     "carbon-components": "^10.25.0",
     "cross-env": "^7.0.3",
+    "lodash": "^4.17.20",
     "nuxt": "^2.14.10",
     "nuxt-lazy-load": "^1.2.4",
     "ts-node": "^9.1.1",
@@ -43,6 +44,7 @@
     "@nuxtjs/style-resources": "^1.0.0",
     "@types/airtable": "^0.8.1",
     "@types/jest": "^26.0.18",
+    "@types/lodash": "^4.14.165",
     "@types/markdown-it": "^10.0.3",
     "@types/markdown-it-anchor": "^4.0.4",
     "@types/markdown-it-link-attributes": "^3.0.0",
diff --git a/pages/advocates/index.vue b/pages/advocates/index.vue
index b56fd20e4d..d38d223780 100644
--- a/pages/advocates/index.vue
+++ b/pages/advocates/index.vue
@@ -7,7 +7,7 @@
 </template>
 
 <script lang="ts">
-import { mapGetters, mapActions } from 'vuex'
+import { mapGetters } from 'vuex'
 import { Component } from 'vue-property-decorator'
 import QiskitPage from '~/components/logic/QiskitPage.vue'
 
@@ -19,21 +19,13 @@ import QiskitPage from '~/components/logic/QiskitPage.vue'
   },
 
   computed: {
-    ...mapGetters([
+    ...mapGetters('advocates', [
       'filteredAdvocates'
     ])
   },
 
-  methods: {
-    ...mapActions({
-      fetchAdvocates: 'fetchAdvocates'
-    })
-  },
-
   async fetch ({ store }) {
-    const advocates = await store.dispatch('fetchAdvocates')
-
-    store.commit('setAdvocates', advocates)
+    await store.dispatch('advocates/fetchAdvocates')
   }
 })
 export default class AdvocatesPage extends QiskitPage {
diff --git a/store/index.ts b/store/index.ts
index 63dd07c467..b2840d7306 100644
--- a/store/index.ts
+++ b/store/index.ts
@@ -6,6 +6,8 @@ import learningResources from './modules/learning-resources'
 
 Vue.use(Vuex)
 
-export default () => new Vuex.Store({
+export const storeOptions = {
   modules: { events, advocates, learningResources }
-})
+}
+
+export default () => new Vuex.Store(storeOptions)
diff --git a/store/modules/advocates.ts b/store/modules/advocates.ts
index e920c6f85d..453fc561cb 100644
--- a/store/modules/advocates.ts
+++ b/store/modules/advocates.ts
@@ -1,3 +1,5 @@
+import { ActionTree, GetterTree, MutationTree } from 'vuex'
+
 const ADVOCATES_WORLD_REGIONS = Object.freeze({
   northAmerica: 'North America',
   southAmerica: 'South America',
@@ -9,14 +11,18 @@ const ADVOCATES_WORLD_REGIONS = Object.freeze({
 
 type AdvocatesWorldRegion = typeof ADVOCATES_WORLD_REGIONS[keyof typeof ADVOCATES_WORLD_REGIONS]
 
-type Advocate = {
-  name: string,
-  image: string,
-  city: string,
-  country: string,
-  region: AdvocatesWorldRegion,
-  slackId: string,
-  slackUsername: string
+/**
+ * Interface for a Qiskit advocate.
+ */
+interface Advocate {
+  city: string
+  country: string
+  image: string
+  location?: string
+  name: string
+  region: AdvocatesWorldRegion
+  slackId?: string
+  slackUsername?: string
 }
 
 const ADVOCATES_WORLD_REGION_OPTIONS = Object.freeze([
@@ -35,28 +41,48 @@ export {
   Advocate
 }
 
-export default {
-  state () {
-    return {
-      advocates: []
-    }
-  },
-  getters: {
-    filteredAdvocates (state: any) {
-      const { advocates } = state
+export class State {
+  advocates: Advocate[] = []
+  regionFilters: string[] = []
+}
 
+const getters = <GetterTree<State, any>> {
+  /**
+   * List of advocates filtered by selected regions.
+   */
+  filteredAdvocates ({ advocates, regionFilters }): Advocate[] {
+    const noRegionFilters = regionFilters.length === 0
+
+    if (noRegionFilters) {
       return advocates
     }
+
+    return advocates.filter(advocate => regionFilters.includes(advocate.region))
+  }
+}
+
+const mutations = <MutationTree<State>> {
+  setAdvocates (state, advocates: Advocate[]) {
+    state.advocates = advocates
   },
-  mutations: {
-    setAdvocates (state: any, payload: any) {
-      state.advocates = payload
-    }
-  },
-  actions: {
-    async fetchAdvocates () {
-      const advocatesModule = await import('~/content/advocates/advocates.json')
-      return advocatesModule.default || []
-    }
+
+  setRegionFilters (state, regionFilters: string[]) {
+    state.regionFilters = regionFilters
+  }
+}
+
+const actions = <ActionTree<State, any>> {
+  async fetchAdvocates ({ commit }): Promise<void> {
+    const advocatesModule = await import('~/content/advocates/advocates.json')
+    const advocates = advocatesModule.default || []
+    commit('setAdvocates', advocates)
   }
 }
+
+export default {
+  namespaced: true,
+  state: new State(),
+  actions,
+  mutations,
+  getters
+}
diff --git a/store/modules/events.ts b/store/modules/events.ts
index c04619f142..51c8634eeb 100644
--- a/store/modules/events.ts
+++ b/store/modules/events.ts
@@ -43,12 +43,6 @@ type CommunityEvent = {
   to: string
 }
 
-type EventMultiSelectOption = {
-  label: string,
-  value: string,
-  name: string
-}
-
 type EventPayload = {
   events: string,
   eventsSet: CommunityEvent[]
diff --git a/tests/store/advocates.spec.ts b/tests/store/advocates.spec.ts
new file mode 100644
index 0000000000..2b26aa5c06
--- /dev/null
+++ b/tests/store/advocates.spec.ts
@@ -0,0 +1,125 @@
+import Vuex, { Store } from 'vuex'
+import cloneDeep from 'lodash/cloneDeep'
+import { storeOptions } from '~/store'
+
+let store: Store<any>
+
+const mockAdvocate1 = () => ({
+  city: 'Lima',
+  country: 'Peru',
+  image: 'https://example.com/img/1.jpg',
+  name: 'John Doe',
+  region: 'South America'
+})
+const mockAdvocate2 = () => ({
+  city: 'Munich',
+  country: 'Germany',
+  image: 'https://example.com/img/2.jpg',
+  name: 'Max Mustermann',
+  region: 'Europe'
+})
+
+/**
+ * GETTERS
+ * -----------------------------------------------------------------------------
+ */
+
+describe('filteredAdvocates', () => {
+  const getter = 'advocates/filteredAdvocates'
+  const mockMatchingRegionFilter1 = () => 'South America'
+  const mockMatchingRegionFilter2 = () => 'Europe'
+  const mockNonMatchingRegionFilter = () => 'Moon'
+
+  beforeEach(() => {
+    const initialStoreOptions = cloneDeep(storeOptions)
+    store = new Vuex.Store(initialStoreOptions)
+    store.commit('advocates/setAdvocates', [mockAdvocate1(), mockAdvocate2()])
+  })
+
+  it('returns a filtered list of advocates for 1 matching filter', () => {
+    store.commit('advocates/setRegionFilters', [mockMatchingRegionFilter1()])
+    expect(store.getters[getter]).toEqual([mockAdvocate1()])
+  })
+
+  it('returns a filtered list of advocates for 2 matching filters', () => {
+    store.commit('advocates/setRegionFilters', [mockMatchingRegionFilter1(), mockMatchingRegionFilter2()])
+    expect(store.getters[getter]).toEqual([mockAdvocate1(), mockAdvocate2()])
+  })
+
+  it('returns an empty filtered list of advocates for no matching filters', () => {
+    store.commit('advocates/setRegionFilters', [mockNonMatchingRegionFilter()])
+    expect(store.getters[getter]).toEqual([])
+  })
+
+  it('returns the complete list of advocates when there are no filters', () => {
+    store.commit('advocates/setRegionFilters', [])
+    expect(store.getters[getter]).toEqual([mockAdvocate1(), mockAdvocate2()])
+  })
+})
+
+/**
+ * MUTATIONS
+ * -----------------------------------------------------------------------------
+ */
+
+describe('setAdvocates', () => {
+  const mutationType = 'advocates/setAdvocates'
+
+  beforeEach(() => {
+    const initialStoreOptions = cloneDeep(storeOptions)
+    store = new Vuex.Store(initialStoreOptions)
+  })
+
+  it('sets the list of advocates with one advocate', () => {
+    store.commit(mutationType, [mockAdvocate1()])
+    expect(store.state.advocates.advocates).toEqual([mockAdvocate1()])
+  })
+
+  it('sets the list of advocates twice and keeps only the latest list', () => {
+    store.commit(mutationType, [mockAdvocate1()])
+    store.commit(mutationType, [mockAdvocate2()])
+    expect(store.state.advocates.advocates).toEqual([mockAdvocate2()])
+  })
+
+  it('sets the list of advocates with multiple advocates', () => {
+    store.commit(mutationType, [mockAdvocate1(), mockAdvocate2()])
+    expect(store.state.advocates.advocates).toEqual([mockAdvocate1(), mockAdvocate2()])
+  })
+
+  it('unsets the list of advocates', () => {
+    store.commit(mutationType, [])
+    expect(store.state.advocates.advocates).toEqual([])
+  })
+})
+
+describe('setRegionFilters', () => {
+  const mutationType = 'advocates/setRegionFilters'
+  const mockRegionFilter1 = 'South America'
+  const mockRegionFilter2 = 'Europe'
+
+  beforeEach(() => {
+    const initialStoreOptions = cloneDeep(storeOptions)
+    store = new Vuex.Store(initialStoreOptions)
+  })
+
+  it('sets the region filters with one filter', () => {
+    store.commit(mutationType, [mockRegionFilter1])
+    expect(store.state.advocates.regionFilters).toEqual([mockRegionFilter1])
+  })
+
+  it('sets the region filters twice and keeps only the latest filters', () => {
+    store.commit(mutationType, [mockRegionFilter1])
+    store.commit(mutationType, [mockRegionFilter2])
+    expect(store.state.advocates.regionFilters).toEqual([mockRegionFilter2])
+  })
+
+  it('sets the region filters with multiple filters', () => {
+    store.commit(mutationType, [mockRegionFilter1, mockRegionFilter2])
+    expect(store.state.advocates.regionFilters).toEqual([mockRegionFilter1, mockRegionFilter2])
+  })
+
+  it('unsets the region filters', () => {
+    store.commit(mutationType, [])
+    expect(store.state.advocates.regionFilters).toEqual([])
+  })
+})